grow - Practical Marketing Solutions

Trending Sources

The ROI of Twitter, Explained

grow - Practical Marketing Solutions

Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian. Twitter simply opened the door, created an introduction if you will, that led to bigger things. Hello Kitty.

ROI 124

Do I need two Twitter accounts?

grow - Practical Marketing Solutions

Do I need to have two Twitter accounts?” What is the proper balance between personal and professional outreach on Twitter?  If you are using an account to promote company and client content, is it also appropriate to carry on conversations on a personal level about sports, a great recipe or your favorite charity? Twitter can work exactly the same way. Web Analytics Geek.

Twitter’s new mega-partnership has interesting implications

grow - Practical Marketing Solutions

Today Twitter announced a landmark partnership with IBM as it seeks to turn its unprecedented flow of real-time consumer data into business intelligence. ” My mind is kind of blown by the potential of the Twitter-Watson marriage. Twitter is the go-to platform for customer service these days so this makes a lot of sense. ” First, let’s set the stage on Watson.

Here’s why 100,000 people unfollowed me on Twitter

grow - Practical Marketing Solutions

The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. currently have about 60,000 people following me on Twitter, all of them are real people to the best of my knowledge. Nobody could possibly suck at Twitter so bad that 100,000 people followed and then dropped them moments later. What I saw made me gasp.

Content Methodology: A Best Practices Report

Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. on social Google Analytics, engagement. Content. Definition II.

Five 2015 digital marketing trends for your consideration

grow - Practical Marketing Solutions

Some tantalizing possible combinations might be Facebook + Pinterest or Google + Twitter. Some tantalizing possible combinations might be Facebook + Pinterest or Google + Twitter. It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most … think about what’s next! Here are 7 clues.

Trends 122

Research proves there is still a place for long form content

grow - Practical Marketing Solutions

Facebook and Twitter readers are different. While Facebook drives more traffic, Twitter tends to bring in people who spend more time with content. For longer content, users that arrive from Facebook spend an average of 107 seconds, compared with 133 seconds when they come from Twitter. Facebook and Twitter readers are different.

A Special Message for You: The Power of Personalized Marketing

grow - Practical Marketing Solutions

The possibilities truly are limitless, and predictive analytics could take this science even further, creating hypertargeted customer experiences and bringing marketing ROI to a whole new level. Find Kerry on  Google+  and  Twitter. Big Data and Analytics Communty-building Marketing best practices marketing strategy kerry gorgone personalized marketing segmentation targeting

3 Ways to know your prospects as well as they know you!

grow - Practical Marketing Solutions

Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. B2B and social media Big Data and Analytics customer acquisition eMail marketing brooke sellas email list lead nurturing email marketing lead generation leads prospects social media and b2b social media and salesBy Brooke Sellas, {grow} Contributing Columnist. That is, getting to know them.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

approval workflows, email automation, analytics. Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. Marketing.

Three Tips for Improving Twitter Ad Campaigns

grow - Practical Marketing Solutions

By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. Without the benefits of business information, like LinkedIn, or granular interest information, like Facebook, Twitter ad campaigns are a unique challenge for B2B marketers, and that makes a successful program that much more rewarding. Stick with me here. Now what?

From newbie to expert, here are the best social media tools for your business

grow - Practical Marketing Solutions

Analytics. It is a great way to get started with analytics, and to become the number-junky every good social media marketer should be. Google Analytics and Typeform – Google Analytics is an obvious tool. You can find her on Twitter , or at her brand-new (please don’t judge) website. By Kiki Schirr, {grow} Contributing Columinst. Website Tools. Images.

Tools 119

The 5 types of company Twitter accounts: What’s right for you?

grow - Practical Marketing Solutions

Did you know there are five different types of Twitter business accounts? In some cases it is entirely appropriate to “broadcast” over Twitter. Web Analytics Geek. recent trend is creating entertaining Twitter accounts based on fake characters. The post The 5 types of company Twitter accounts: What’s right for you? Web Analytics Geek. Yankee Fan.

Four ways customer connections will change by 2020

grow - Practical Marketing Solutions

There really were essentially no ads on Facebook, Twitter, etc. There really were essentially no ads on Facebook, Twitter, etc. - E-mail marketing was just taking off in a huge way. Augmented Reality B2B and social media Big Data and Analytics customer acquisition Google techologies Mobile marketing QR Codes augmented reality big data customer connections internet security

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. and Twitter followers. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. know which half." Look for.

A ton of useful information on social media marketing measurement!

grow - Practical Marketing Solutions

On this edition I spend about 45 minutes hanging out with marketing measurement and analytics expert Rob Petersen and, together with some of our {grow} community, we tackle the hardest questions in the field around social media and ROI. A few key ideas from this presentation: Awareness – engagement – ROI … what to expect. But wait … there’s more!!

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

What I mean is, YOU should own admin rights to your social media platforms, Google Analytics, WordPress site or blog, and other assets and data. The first example is for Google Analytics. That company set up their Google Analytics account under THEIR email and name and then gave Client #1 admin rights. The first example is for Google Analytics. By Brooke B. SINGLE.

Rules 105

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

Twitter. No matter what type of business you are in, your focus must be on the quality, rich content for your business before you ever start trying to master Facebook or Twitter. Trying to do everything well is probably a recipe for doing nothing well, so start with Facebook, Twitter, LinkedIn, or whatever is most important to your business and spend the time it takes to do it well.

New research explodes the status quo of customer service

grow - Practical Marketing Solutions

Why the emphasis on Twitter complaints may be overstated. I’m sure you’ll love this show. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. How much time do you spend each week learning something new? Two cool new apps for the content creator. Lots of possibilities here.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. and Twitter followers. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. know which half." Look for.

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

The data analytics nanodegree might be the most useful to a marketer. You can find her on  Twitter , or at her brand-new (please don’t judge)  website. The data analytics nanodegree might be the most useful to a marketer. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times. General Learning Resources.

Why Instagram is becoming the dominant social network

grow - Practical Marketing Solutions

and Twitter is taking too long to become a visual platform. and Twitter is taking too long to become a visual platform. Big Data and Analytics branding economics of social media futurist Instagram Internet marketing Mobile marketing Pinterest Video blogs dominant social network instagram social media research China’s first world brand.

How to set up a Social Media Command Center

grow - Practical Marketing Solutions

Leading organizations, such as Coca Cola and Southwest Airlines have created a physical space and hired dedicated staff (typically with a deep background in digital analytics) and now even smaller companies are looking into this capability. Customer insights and analytics. Follow him on Twitter and LinkedIn. By Rick Wion, {grow} Community Member. Start with the why.

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. We were thrilled. Life was good! We were counting, not causing.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. and Twitter followers. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. know which half." Look for.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

has four Facebook pages, four Twitter feeds and two LinkedIn accounts. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels. Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. Is it harder or are we not looking hard enough? million.

Social media predicts the next Carpool Karaoke stars

grow - Practical Marketing Solutions

To begin my analysis, I ran a Tweet Content Report on anyone mentioning “Carpool Karaoke” on Twitter in the past 30 days. Follow Hannah on  LinkedIn  and  Twitter. By Hannah Chapple, {grow} Community Member. Karaoke, anyone? Last week, Apple Inc. If you’ve never watched the Carpool Karaoke skit, well, you’re missing out — big time! Top 10 Dream Carpool Karaoke Stars: Taylor Swift.

If you stopped publishing your social content, would anybody notice?

grow - Practical Marketing Solutions

And that’s just considering the “biggies” — Facebook, LinkedIn, and Twitter. shocking statement by Chartbeat, a real-time traffic analytics company. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. And that's just considering the “biggies” — Facebook, LinkedIn, and Twitter. Debate even.

A balanced view of using Snapchat for marketing

grow - Practical Marketing Solutions

Brands have also stayed away from Snapchat due to a lack of analytics and targeting opportunities but you have to assume this will improve at some point. Like Twitter, it can be an excellent channel to promote live events. There is a Millennial migration away from Facebook and Twitter to Snapchat. And with good reason. The momentum is undeniable. Everything disappears.

View 88

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

The Dark Funnel martech space is already emerging through smart URL systems, influencer marketing analytics, stronger audience development tools, and content performance platforms, which can bring the entire story together. smart URL is a unique link, which contains tracking parameters and analytics to capture click data behind the scenes. Influence Marketing Analytics.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

The implications for analytics are getting into those small data, not the big data, and teasing that out, and say, “Wait a minute. Involve them, reward them and create something immersive. I was sitting in on a Twitter chat about our products, and it occurred to me that most of the people on the chat weren’t looking for a mention. mean, real time in understanding trends.

Social Media Believe it or NOT!!!

grow - Practical Marketing Solutions

gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. I’m a data junkie. It’s social media BELIEVE IT OR NOT! The magic of Kik! Tee it up.

Marketing Resources for 2016: Old School meets New Cool

grow - Practical Marketing Solutions

Getting started on Medium is a matter of signing in with your Twitter account. So if you’re looking to get a client set up for the future and they don’t seem to be “getting” Google Analytics, this simpler version might be perfect. 4. By Kiki Schirr, {grow} Contributing Columnist. Looking back even that “far,” things have changed. Blogs. Podcasts.

Four overlooked B2B marketing ideas you can use now

grow - Practical Marketing Solutions

Predictive analytics. If you aren’t using predictive analytics yet, the quickest place to start is likely in your nurture and lead scoring programs (helping to make the decisions about who should be passed through to sales) or to target your outbound acquisition toward the most likely prospects. Predictive analytics. By Eric Wittlake, {grow} Contributing Columnist.

Big data for marketing? You ain’t seen nothing yet.

grow - Practical Marketing Solutions

You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. Big Data and Analytics futurist big data and marketing eric wittlakeBy Eric Wittlake, {grow} Contributing Columnist. The data that informs your marketing today is probably the equivalent of a few quick notes quickly jotted down on a sticky note on your desk. Here are just a few of the sources. 1.

An expanded view of influence marketing measurement

grow - Practical Marketing Solutions

questioned if this ws the best way to do an influence analysis and in a follow-up post, Christopher acknowledged that Twitter is a poor predictor of market reality due to demographic bias, but explained that it’s basically the only social media data we have available these days. The reality of influence marketing is not Twitter. The reality of influence marketing is not Twitter.

View 78