Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. For example, do you know where your website traffic and leads comes from ? How much traffic does social media contribute to those outcomes?

Social Networks 179

Social Networks Business Work Management Social Media 179

Trade Press Services

SEPTEMBER 18, 2023

More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Paid tools such as Google Ads or Domains offer opportunities for brands looking to amplify their messaging. Google Analytics Google Analytics is a top tool for measuring website performance.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Convert

FEBRUARY 10, 2022

Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. You can ask friends and family as well as perform A/B testing. This is also known as split testing. Using the A/B testing methodology , you can create two or more product page designs.

Traffic 97

Traffic Conversion Product Cross-Selling 97

KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Reach YouTube viewers . Booking a demo. Visits to a physical location .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Hubspot

AUGUST 22, 2019

Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos. Over the past year, my team at HubSpot tested Facebook Live vs. YouTube to figure out whether live video was really worth the hype. YouTube: Still The Best Platform For Us.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Hubspot

JUNE 17, 2019

In fact, video traffic will be a whopping 82% of all global IP traffic by 2022 -- up from 75% percent in 2017. It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. The results exceeded my expectations for YouTube metrics. Literally.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. Social Media for Manufacturers Key Takeaways Social media is a crucial tool for manufacturers to boost their brand and connect with their target audience.

Social Media 78

Social Media Media Brand Identity Branding 78

Optinmonster

MAY 4, 2021

Whether your site gets traffic through pay-per-click ads, organic traffic, or social media, you’ll find the right promotional idea for you. These are the same tools that businesses like Cosmetic Packaging used to grow their list by 754%. Let’s get started. Offer an Exclusive Discount to Moms.

Promotion 103

Promotion Budget Programs Tools Landing Pages 103

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Goal: Drive More Traffic 7.2 To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. Metrics for Overall Video Performance 4.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Marketing Insider Group

OCTOBER 5, 2015

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. But here’s the problem: there are a TON of tools out there (and more being introduced everyday). Sales Tools. Data/Analytics Tools.

Startups 100

Startups Tools Best Practices Word of Mouth 100

Sprout Social

APRIL 4, 2023

Using a tool like Spout Social, you can schedule the content across different networks and at the optimal times for engagement. Semrush To promote their latest blog post or YouTube video, Semrush shares valuable highlights in their stories. You can determine this through native analytics or a social media management tool, like Sprout.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Growth hacking tools you can use to create a gamified onboarding experience include Userlane and Masskom. A/b test different pricing models (e.g.,

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Filter Social Media Traffic. Why: View site traffic and visitor behavior exclusively from sources like Facebook, YouTube, Twitter and the like.

Marketing Analytics Tools 150

Marketing Analytics Tools Social Media Marketing Report Analytics 150

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. Hence, in this blog, we will look into a bunch of strategies, tips, and tools that will make the SaaS lead generation process a lot smoother for you. Set S.M.A.R.T

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? That’s why, in today’s post, we’re going to share 9 blogging tools that will help you make more money. 9 Blogging Tools to Make More Money. Convert that traffic into email subscribers. Let’s dive right in!

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Outbrain

JUNE 22, 2020

Video is expected to make up 82% of internet traffic by 2022. Much like a featured snippet, this type of video result usually returns an answer to a question with a link back to the source, mostly YouTube. There are two ways to do this: YouTube keyword research, or check what keywords will trigger a video SERP.

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Hubspot

APRIL 5, 2018

Host your website's videos on YouTube, the largest video community in the world. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. 17 Helpful Google Marketing Tools for Business. Google Webmaster Tools. You know, where 3.5 So much more.

Google 78

Google Adsense Tools Doubleclick 78

Convince & Convert

DECEMBER 13, 2023

You can also use customer experience management tools to get feedback from your audience and build around what they like. YouTube’s peak right now is around five minutes, and Facebook remains a middle ground, promoting social media videos of up to one minute. Get People Moving!

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Martech

MAY 25, 2022

These enhancements include: In-store goals Burst campaigns for seasonal foot traffic ‘Experiment tools’ to help test potential lift More insights Support for Search 360 and the Google Ads app Optimization score recommendations Read more: 6 updates coming to Google Performance Max campaigns. YouTube Shorts ads. No problem.

Google 120

Google Lead Ranking Paid Search Agency Planning 120

Convince & Convert

MARCH 6, 2015

When you start your analysis, you will need to use a tool like Screaming Frog or Google Analytics to export a list of all of your current content pages. Track Your Analytics. Your website analytics (i.e. If possible, don’t rely only on Google Analytics. You need at least one other analytics tool for perspective.

SEO 167

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 167

Kevin Indig

OCTOBER 23, 2023

🔍 What You Get: Data-Driven Recommendations: Craft the perfect article backed by analytics. They’ve got a number of other fantastic tools too. Now, Google is testing the Discover feed on the homepage. Google Discover can bring a flurry of traffic for a short amount of time and then stop.

Adsense 59

Adsense Ad Frequency Banner Ads Youtube 59

Adobe Experience Cloud Blog

JANUARY 15, 2020

But, if you know your target customers well, and your product even better, digital marketing is a fantastic tool to keep them coming for more and push your competition away. They use digital tools to learn what their target customers search for and need. . The goal is to capture a specific campaign’s inbound traffic. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

FunnelEnvy

MARCH 21, 2022

Platforms like Facebook, Instagram, and YouTube are considered supremely valuable by corporate marketers looking to quickly get in front of the right people – even if they haven’t addressed that audience previously. But in many cases, a higher quantity of traffic doesn’t always translate to a higher quantity of leads. Test Ad Creative.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users.

Work Management 139

Work Management Top of Funnel eCommerce Social Media 139

SocialPilot

JANUARY 11, 2024

Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn. But the general guidelines can be a good start in the course of testing for your personal best time to post. So, what’s the solution?

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Optinmonster

JULY 9, 2021

We’ll also give you a list of tools you’ll want to use to get started on both platforms. Best Tools to Build Your Online Store. You can only design the store with tools by Shopify or the apps available in their app store. give you insights into SEO and analytics. Ease of Use. Payment Gateways. Affordability.

Budget Programs 64

Budget Programs Tools eCommerce Work Management 64

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. PPC Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Optinmonster

JULY 24, 2019

Analytics can be a scary word to some people, but it doesn’t have to be! In fact, tools like Google Analytics make it super easy to make the data-driven decisions that are going to help your eCommerce store or publishing site succeed. In this article, we’re going to show you how to add Google Analytics to your WordPress site.

Marketing Analytics Tools 46

Marketing Analytics Tools Analytics Google Work Management 46

Convert

AUGUST 20, 2020

RECOMMENDED RESOURCE : Testing With Precision Using Audience Targeting. With robust experimentation software like Convert Experiences, you can design your test to segment and define audiences. These tools include A/B Testing software like Convert , heatmaps , and visitor behavioral analysis tools. strangerdanger.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. Let’s get started.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Biznology

MAY 16, 2016

In most big data analytics softwares and SEO tools like Moz , there should be an option for checking the competition on a specific keyword. If you’re wondering why your organic traffic sucks, then your keyword strategy could use an unusual approach. Check the Backend via Analytics. Test Keywords with a Search.

Keywords 133

Keywords Research SEO Adwords 133

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. Know your audience.

Stats 133

Stats Examples Tips Top of Funnel 133

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. This is a nice added bonus for companies who already create video content for YouTube or Facebook. Educating your audience is a tried-and-tested tactic for brands looking to sell via video.

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

SmartBug Media

MARCH 19, 2021

5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. Copyblogger includes over 3,000 articles to help marketers write better content that drives traffic, captures attention, and ultimately increases conversions. How to Get More Instagram Traffic. Audio ads on YouTube expand reach and grow brand awareness.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Optinmonster

FEBRUARY 27, 2024

Do you want to know about the best growth hacking tools to achieve business goals faster? There are a lot of business growth tools out there, and sometimes it’s hard to know which are the most useful. In this post, I’ve curated the best growth hacking tools that you can use to scale your business.

Marketing Automation Services 88

Marketing Automation Services Budget Programs Tools Work Management 88

Adobe Experience Cloud Blog

JANUARY 4, 2019

Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities or how to automate their social scheduling. There are tools out there that can help you find the competitors you might not have been aware of. Skip YouTube.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134