Biznology

JUNE 1, 2017

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. How many searches? Why do this?

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” While they launched their new website , they didn’t spend any time optimizing for search. Like this post?

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

JULY 20, 2018

Most of you know that I work with large companies on improving their site search. Disclaimer: I am a Senior Strategist for SoloSegment, which sells site search improvement technology.] You’ve probably seen these auto-suggest capabilities when you use Google or other search engines. Such is the power of suggestion.

Keywords 91

Keywords Click Rate Analytics Google 91

Biznology

APRIL 4, 2019

While most of the conversation focused around our new product thesis: effective visitor journeys and customer experience powered by behavior-based personalized content recommendation, people couldn’t help but talk about search failure. Site Search. So we don’t always talk about the positive effect our product has on search.

Marketing AI 91

Marketing AI Top of Funnel Work Management Marketing Management 91

Biznology

MAY 25, 2016

I had the good fortune to deliver a keynote address at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th. The venues can’t be beat and your access to experts is unmatched in the world of search marketing conferences. Voice search. As such, I always feel like I learn more than I share.

Top of Funnel 123

Top of Funnel Lead Ranking Conference Digital Marketing Funnels 123

Biznology

AUGUST 15, 2017

Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page. Also, bonus points: Google Analytics.

CMS Development 210

CMS Development Google Blogspot SEO 210

Biznology

APRIL 18, 2016

Well, the name of that survey mechanism is your website search. Most companies I work with don’t use any analytics from website search. Most don’t even know you can get any analytics. It tells you the same thing–and it also tells you what they found lacking through the words they search for.

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Research Marketing Websites Customer Surveys Keywords 80

Biznology

MAY 19, 2015

Search will never be the same as it was as recently as a few years ago. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue. You can become your very own influencer.

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Youtube Digg Social Media Advertising Mediums 80

Biznology

JULY 13, 2015

Search methods can vary and, depending on your site content and the makeup of your audience, the underlying technology can be a challenge to pull off well. Beyond the technology, there are considerations about how search functionality serves your marketing goals. It will help you learn more about your audience’s search habits.).

Search Marketing 80

Search Marketing Marketing Websites Content Marketing Marketing Analytics Tools 80

Biznology

DECEMBER 4, 2015

How well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search. When we think of searching for something, most of us invariably look to Google. If we “Googled” Search Engines, we’d discover there are indeed alternatives, but with some limitations as well.

Search Marketing 80

Search Marketing Google SEO Act-On 80

Biznology

NOVEMBER 18, 2014

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. How do I suddenly know all of this?

Search Engine Marketing 80

Search Engine Marketing Search Marketing SEM Enterprise Management 80

Biznology

DECEMBER 2, 2015

For some of you, that has even stopped you from improving your website search results–even though you know that people who stick around to search your site are way better prospects than those who abandon your site when they can’t find what they are looking for. There is a simple way to improve your site search.

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Marketing Websites Keywords Curation Analytics 80

Biznology

APRIL 8, 2013

Photo credit: Search Engine People Blog. To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. In fact, Google Analytics provides website owners with so much information that it might even be a bit overwhelming. Organic Search Web Metrics'

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

Biznology

MARCH 4, 2013

Photo credit: Search Engine People Blog. I had signed to do a corporate training session on search marketing. This team knew zero about analytics and they were adamant that they wanted to stay that way. Most of you know that I am a nut about analytics. Search marketing, of course. I definitely had a problem.

Search Marketing 80

Search Marketing Paid Search Agency Direct Marketing Training 80

Biznology

AUGUST 20, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work? The answer unequivocally is yes.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

JUNE 9, 2015

It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with Dustin Hoffman ‘s character in Rain Man, Raymond Babbitt. Google Search has a lot of eccentricities. Google Search is More Rain Man Than A Beautiful Mind. So, I chose www.gerr.is.

Google 80

Google Domain Tagging Analytics 80

Biznology

MARCH 11, 2016

Google has a new head of its search division–who used to run its artificial intelligence group! So, obviously that means that Google is going to radically change direction to inject way more AI into search right? The head of Google search is moving over from its AI unit, but the AI unit is not moving. Um, maybe not.

Google 80

Google Search Marketing Organic Leads Research 80

Biznology

MAY 2, 2019

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. If you aren’t prepared to do something with those analytics they don’t matter. 1:50 Ad agencies are building analytics platforms. Personalization needs to benefit the customer experience and drive your business.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

Biznology

NOVEMBER 9, 2011

We know that there is a new social media opportunity every day, that now mobile is “an imperative” (finally), and that even in venerable search marketing, nothing ever stands still. Just look at all the changes in local search over the last few years as evidence. No, the tumult came from search marketers.

Google 80

Google Marketing Analytics Tools Search Marketing Analytics 80

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

MAY 5, 2011

I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University , whose class is using Search Engine Marketing, Inc. as its textbook.

Search Marketing 80

Search Marketing Trends Marketing Analytics Tools Wikipedia 80

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

MARCH 10, 2011

You know how effective search marketing is. You can practically see those Web analytics reports showing streams of traffic fighting to get to your site. Image via Wikipedia. I hear that complaint all the time. You know what it could mean to your business. You're excited about getting it done. You want to be #1 for those keywords.

Search Marketing 80

Search Marketing Wikipedia Webinar Metrics Keywords 80

Biznology

MARCH 7, 2013

In some ways, it is especially galling with search marketing, because you would think by now that the evidence for its importance is so overwhelming that you could run on faith. But marketing is a business, not a religion, so it isn’t enough for us to believe in search–we need to prove it. And that usually means numbers.

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Wikipedia Planning Search Marketing Webinar Metrics 80

Biznology

MAY 29, 2018

Most traditional copywriters are appalled by how they’re taught to write for search. Luckily, Google’s recently become more interested in user experience and readability; however, Google still only returns pages that literally have the searched-for words on them. Writing Copy for Search. Also, writing content for search.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Biznology

DECEMBER 27, 2018

But if your analytics are falling short, you won’t know how to make improvements to keep up. Steve and I talk about the struggles we’ve seen in the site search world — that clicks are a measure of activity, but they don’t give you real answers. 02m 00s — SoloSegment named in top 10 marketing analytics solutions.

Analytics 135

Analytics Search Marketing Twitter Google 135

Biznology

MARCH 6, 2017

With search, especially today, customers have dozens of options at their fingertips. Tap into your web analytics. Analytics are beautiful aren’t they? You’re visible in search, but people aren’t clicking. You have to look past that and analyze if you are getting any business value out of that ranking position.

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

Biznology

NOVEMBER 8, 2012

But I would rather show you with a real-life example, once again from my work as IBM’s search strategy lead, in coordination with my colleagues Lynn Porterfield (@lynnport) and Lisa Lanspery (@lanspery), who ran the advertising and media relations aspects of the campaign, respectively, and did the lion’s share of the leg work.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

MAY 7, 2012

Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Panda (Photo credit: Wikipedia). Google now pays more attention to overall site cleanliness and architecture. You do the keyword research.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

JANUARY 30, 2013

Photo credit: Search Influence. Paid search can seem almost magical at times. But getting the most out of your search marketing efforts requires connecting those ads to business results. The three tips to running successful search campaigns that convert are: Slice and dice your traffic for fun and profit. Paid Search.

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Paid Search Agency Campaigns Tips Privacy Policies 80

Biznology

DECEMBER 29, 2017

Predictive analytics becomes an essential tool in B2B. The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

NOVEMBER 23, 2010

It's been about a month since Facebook and Microsoft hooked up to talk about how Bing will be using Facebook data in its search rankings. It's not about what the search engines announce they are doing. Google doesn't need to announce that it is integrating data from Google Analytics. Or Google Toolbar. Or Google Checkout.

Wikipedia 80

Wikipedia Youtube Tagging Social Media 80

Biznology

JANUARY 26, 2011

Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. Andrew has long been known as one of the foremost paid search experts in the world, so if you are interested in Microsoft-Yahoo! Me: How does mobile search play into this Yahoo!-Bing

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

FEBRUARY 18, 2020

Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. Who is SoloSegment?

Customer Satisfaction 104

Customer Satisfaction Intent Search Marketing Personalization 104

Biznology

NOVEMBER 12, 2020

Google and the other search engines seek to give their users relevant, up-to-date content. No surprise, your site visitors are seeking the same thing, whether they reach you through a search engine results page or any other channel. This jump starts the process more rapidly than waiting for the search engine to crawl the site again.

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Biznology

FEBRUARY 11, 2020

Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. Who is SoloSegment?

Customer Satisfaction 104

Customer Satisfaction Guidelines Search Marketing Google 104

Biznology

AUGUST 29, 2017

My two-year-old WordPress blog, rnnr.us , has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO). be my own personal Frankenstein’s monster. I have been passively keeping my sports blog going since early August, 2015.

Marketing Websites 172

Marketing Websites Marketing Analytics Tools SEO Google 172