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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

The economy (16%) and analytics (12%) trail considerably at second and third. Overall, 77% of social media marketers are happy in their jobs—making them 25% more likely to express job satisfaction that American workers in general or other marketing professionals (62%). Image credit: Hootsuite Is it really a full-time job though?

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

User Experience Drives SEO Search engines, like Google, are all about user satisfaction. Dive into Analytics: Marketing tools like Google Analytics can be your best friend. Test Your Mobile Responsiveness: With a significant portion of web traffic coming from mobile devices, your site needs to be mobile-friendly.

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6 Ways to Optimize Omnichannel Engagement With Analytics

Parse.ly

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data. In the Parse.ly

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. The answer is simple … not all traffic is good traffic. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. The challenge is that fragmented intent doesn’t deliver targeted traffic.

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Omnichannel E-Book Chapter 5: Omnichannel Reporting: Tracking Relevant KPIs

Choozle

Here’s a glimpse of what you’ll uncover in this fifth and final chapter of our Omnichannel Marketing E-Book: Customer-Centric Metrics: Explore the growing importance of customer satisfaction analytics, customer retention rates, and content engagement metrics in the era of customer-centric marketing.