Adobe Experience Cloud Blog

APRIL 21, 2011

To obtain optimal results, marketers need a powerful and efficient marketing analytics solution. To harness the abilities of marketing analytics, marketing should understand the reasons and specific opportunities such a solution provides.

Budget Programs 48

Budget Programs Marketing Budget Forecasting RSS 48

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

While digital marketing efforts in social channels, for example, won’t immediately tie to ROI you can show correlation between social statistics such as ‘Likes’ and increased traffic to the website from Facebook. Next, dive into analytics to determine what visitors from Facebook are doing on your website. Emphasize marketing analytics.

RSS 48

RSS Marketo Correlation Paper 48

B2B Marketing Savvy

JULY 28, 2009

Guzzel.it : Newly launched, customizable using keywords; a newsfeed RSS reader. . icerocket: free analytics, invisible tracker for blog site visits/other statistics. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Tools 40

Tools RSS Statistics Digg 40

Customer Experience Matrix

NOVEMBER 15, 2007

The Web site lists 13 “Solution Lines” ranging from “Activity-Based Management” to “Web Analytics”. The “Customer Relationship Management” Solution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”. SAS is obviously focused on execution and analytics.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Outbrain

JANUARY 29, 2020

So, use a good analytics tool to track important metrics, like conversion rate, bounce rate, cost per acquisition, etc. and compare this data against the industry average ecommerce statistics to see how well you are doing and if there is scope for improvement.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

Adobe Experience Cloud Blog

APRIL 19, 2011

If, for instance, analytics indicates that your community tends to retweet and share content more frequently early in the day, or early in the week, time your most compelling content to hit the stream during those times. Tools to refer to include: client tools, search tools, Twitter directories and Twitter analytics packages.

Twitter 48

Twitter B2B Marketing Tips Planning 48

WebMarketCentral

FEBRUARY 25, 2008

And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

Hubspot

JUNE 13, 2019

To avoid your release being sent straight to the trash, ensure it's got a relevant angle, and includes solid information, statistics, and data. PR Web also provides you with a comprehensive analytics dashboard, so you can monitor the impact of your campaign and calculate important metrics such as ROI. How many times it was read.

Press 101

Press Distribution PR Public Relations 101

B2B Marketing Savvy

SEPTEMBER 21, 2009

Analytics for Reach and Impressions. Lesser Known Analytic Tools. Social Media Statistics (1H’09) and Research Sites. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Twitter for B2B, Specifically. Social Media.

Social Media 40

Social Media Twitter Research Media 40

B2B Marketing Savvy

SEPTEMBER 15, 2009

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Webbiquity

JANUARY 24, 2011

Actionly also includes Twitter account management and analytics tools. Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats. Other Cool Web Tools.

Social Media 100

Social Media Tools Buzz Media 100

Industrial Marketing Today

JUNE 12, 2010

My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. Measure the results and use the statistical evidence to determine whether to publish your prices on your website. In other words, measure and prove it! Create an online Pricing/Prices page.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

B2B Marketing Savvy

SEPTEMBER 24, 2009

Twitter Accounts to Follow: Social Media Analytics. waworld The official Twittter account of Manoj Jasra’s web analytics world blog. Google Analytics, media tracking, comparisons/distinctions between audience communities, SEO. Often sited resource for usage statistics. comScore Research and Digital Intelligence.

Social Media 40

Social Media Advertising Agencies Media Paid Search Agency 40

Mass Analytics

JUNE 14, 2023

Now that you have built a marketing mix model that makes sense, how do you make sure it’s statistically sound? Here are the key statistics that should be computed and analyzed to evaluate the robustness of your marketing mix model. T-Statistic: Relevance Significance of one predictor The t-stat is a measure of coefficient reliability.

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Is anyone out there? Does anyone care?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

SocialPilot

APRIL 10, 2024

According to the latest Facebook statistics , Facebook has 2.91 SMM tip for FB Consistently track and monitor your Facebook analytics to ascertain when your audience and fans are online. SMM tip for Insta As per Instagram statistics , 81% of Instagrammers use the platform for researching new products and services.

Social Media 105

Social Media Media Best Practices Youtube 105

Marketing Insider Group

MARCH 7, 2021

You can also add RSS feeds to get content from the websites you regularly visit. Like Hootsuite, the platform also offers social media analytics tools to help you measure and report on your performance. Spredfast is another social marketing and engagement platform for scheduling and sharing content, social listening and analytics.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

B2B Marketing Savvy

SEPTEMBER 30, 2009

million) Twitter scrape with analytics on most used domains. ManyB2B pros will care about analytics, tracking, campaign comparison statistics and customization as outreach social media initiativesevolve… client data-hogs will want to watch re-tweet performance, compare one approach to another using keywords, etc.

Enterprise Management 40

Enterprise Management Marketing Management Service Paid Search Agency 40

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As Pay attention to your statistics with regard to calls to actions. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

JANUARY 10, 2012

They encourage teammates to contribute content, and they know where to find information, data, and statistics to fuel their content machine. Load up your RSS reader with websites and blogs pertaining to your industry so you can stay in the know (and open up the potential to jack the news). Pays Attention to Details.

RSS 28

RSS High Quality Lead Content Custom Publishing 28

Convince & Convert

AUGUST 24, 2012

The RSS feed is: [link]. If you read through that whole massive post from the Twitter API guys , they had a quadrant at the bottom of the post that basically, I think they divided the world in engagement and analytics, and then business and consumer and they basically called out their four quadrants. Remember Facebook RSS feeds?

Social Media 115

Social Media Media API Twitter 115

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Previously, the service started as a blog comment search engine.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Adobe Experience Cloud Blog

MAY 30, 2010

Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. There is no shortage of ideas for relevant, interesting and useful content: Create in-depth whitepapers with pertinent industry statistics and original research.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Online Marketing Institute

NOVEMBER 8, 2010

B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social&# indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, overall B2B marketers are less engaged in social media than their B2C counterparts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Single Grain

MAY 24, 2021

Optimize Your RSS Feed. Top Tools for Audio SEO and Podcast Analytics. 8) Optimize Your RSS Feed. A podcast RSS feed helps push your audio content out to your listeners. To get an RSS feed for your podcast, you need to host your podcast on services such as SoundCloud (this process is explained in the below section).

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Convince & Convert

MARCH 29, 2012

The RSS feed is: [link]. But it requires you to actually stitch together metrics from social media, from Google Analytics, things like that. ” The same thing applies to social media marketing, and especially when it comes to any kind of social tool, whether it’s content creation or analytics. Listen Now.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Convince & Convert

MARCH 29, 2012

The RSS feed is: [link]. But it requires you to actually stitch together metrics from social media, from Google Analytics, things like that. ” The same thing applies to social media marketing, and especially when it comes to any kind of social tool, whether it’s content creation or analytics. Listen Now.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Optinmonster

AUGUST 20, 2023

The plugin also provides detailed analytics and insights into your campaigns’ performance. Analytics and Insights: Monitor campaign performance with detailed statistics and conversion tracking. OptinMonster has an easy-to-use drag-and-drop builder that requires ZERO coding experience. Pricing starts at $5/month.

CMS Development 52

CMS Development Best Practices Eye-Tracking Work Management 52

WebMarketCentral

JUNE 17, 2009

WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.).

Tools 20

Tools Best Practices RSS Adwords 20

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a free URL shortening service that provides statistics for the links users share online. N News Reader - A news reader allows users to aggregate articles from multiple websites into one place using RSS feeds.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

seo.co

FEBRUARY 10, 2022

They should be measurable, obviously, so make sure your goals are relevant to something you can measure in your analytics platforms. Analytics is your tool to find out which of your experiments are working and which ones aren’t. Your goals should be specific, so you can have an objectively comparable number for your data.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Online Marketing Institute

JANUARY 4, 2011

Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) Add credbility banners such as how many subscribers, number of hits, blog grade and any awards 21. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

JANUARY 10, 2010

There have lots of posts written about Google search tricks , but in this piece, Amit Agarwal shows how to perform tasks like tracking companies, finding MP3 files and even setting up an RSS feed of search results (something that can’t be done with Google or Yahoo!) 100 Tips and Tools to Research the Social Web by Select Courses.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Webbiquity

OCTOBER 5, 2010

Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. Twitter stats and analytics tools – top 10 by Social Media Today.

Twitter 100

Twitter Stats Tools Tips 100

Hubspot

JULY 29, 2018

Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Compete - Compete is a web-based application that offers users and businesses web analytics. It also enables people to compare and contrast the statistics for different websites over time.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101