Litmus

MAY 24, 2022

Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Rethinking analytics. Privacy-proofing. With privacy measures increasing, email marketers are thinking about the health of their email program in the long run. Rethinking analytics. Stay relevant with your subscribers.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Litmus

AUGUST 2, 2021

Privacy & trust. Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. Sending communications that are relevant to where they are in your journey could be a way around some of those laws. Accurate personalization. Newsletters.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. If you are a Litmus user, Litmus Email Analytics will show you the ins and out of your specific email client market share at any given time.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Establishing a privacy-first first-party data strategy. Ad Ops team.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Navigate the Channel

JANUARY 3, 2024

Personalize and Be Relevant Sending generic, one-size-fits-all emails is a surefire way to disengage your audience. And, of course, make your emails relevant. Take time zones into account to ensure your emails arrive when they are most likely to be seen—and have relevant headlines and content. Remember to consider time zones.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

OCTOBER 18, 2021

Keeping pace with privacy laws and practices. “We’re We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. Privacy laws in Europe and in some U.S.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 95

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers are so close to entering a golden age of data analytics and optimization. With the ever-changing privacy landscape, the metrics that marketers use to gauge email campaign success are constantly in flux. Are we there yet? An era in which they can extend the value of data across their entire ecosystem.

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Marketing AI Work Management Features Marketing Management 98

Navigate the Channel

SEPTEMBER 15, 2023

AI, on the other hand, harnesses the power of data analytics to understand individual consumer behavior and preferences. The Relevance of Purpose-Driven Marketing Purpose-driven marketing is closely linked to authenticity. Striking the right balance between personalization and privacy will be crucial.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Link to relevant articles that prompt clicks 3. Ensure ads are relevant to your audience 4. What’s the change?

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Adobe Experience Cloud Blog

APRIL 20, 2020

The power of AI also extends to learning site users’ online behaviors, tracking a customer journey across multiple touchpoints and recording all the data in one place, using it to create hyper-relevant buyer personas, and also help with lead scoring them. . Boosting privacy. Real-time personalization. Take the Firefox 70 update.

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Marketing AI Marketing Websites Ad Building Process 169

Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Our Email Analytics Survival Guide covers all the alternate KPIs you can use to measure success, aside from the open rates. Subscriber acquisition cost.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Valasys

AUGUST 29, 2023

By processing historical customer data, intent signals, and other relevant information, AI can automatically categorize and prioritize accounts based on their potential for conversion and revenue generation. To abide by laws and win customers’ trust, marketers must place a high priority on data security and privacy.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Litmus

MARCH 15, 2024

For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates. Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. If you have an identity solution, does it use multiple identifiers or just one?

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

Martech

JANUARY 31, 2023

To deliver relevant customer experiences, they decided to put a roadmap in place to align organizational teams and connect customer data. Apple’s intelligent tracking protection and Google’s announced phasing out of third-party cookies fundamentally changes brands’ abilities to identify customers on the open web.

Privacy Protection 76

Privacy Protection Ad Building Privacy Conference 76

Litmus

JULY 6, 2021

In this rapidly changing climate, we can no longer continue to use the same, old tactics and expect to drive growth, serve our audiences, curate highly relevant customer journeys, and deliver the exceptional experiences that customers demand in a digital-first world. Do you remember when Steve Jobs introduced the iPhone? Let’s be the iPhone.

Marketing AI 87

Marketing AI Privacy Protection Privacy SMS 87

Convert

JULY 12, 2022

With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. Key Provisions.

Privacy 52

Privacy Privacy Policies CPA Cost per Acquisition 52

Martech

JUNE 3, 2022

Marketers are trying to stand out in a crowded inbox by getting to know their customers and personalizing more messages to achieve greater relevance. For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers.

Marketing Automation Services 139

Marketing Automation Services Enterprise Management Work Management Marketing Management 139

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. It is important to keep in mind that not every heatmap will present you with relevant data , especially if it is not derived from a sufficient sample size. Home data does not count.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Remember that Google Analytics uses landing page sessions to calculate conversions.

Budget Programs 115

Budget Programs Long Tail Marketing Ad Frequency Click Rate 115

Litmus

JUNE 16, 2021

Add to that, increases in privacy protections that make the insights you gather even more important to building quality relationships with your subscribers and creating an exceptional email experience. And, the data is automatically updated every few hours, so you know you’re looking at the most up-to-date and relevant information.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

Oktopost

FEBRUARY 1, 2023

It includes affirming that all messaging is accurate, non-misleading, and compliant with laws, regulations, and standards, such as: GDPR (the EU General Data Protection Regulation). The US: CAN-SPAM Act (sets the rules for commercial email) COPPA (Children’s Online Privacy Protection Act). Consumer Review Fairness Act.

Social Media 62

Social Media Advertising Agencies Paid Search Agency Media 62

Outgrow

JUNE 15, 2022

So, the only way to get through to your target audience is by sending them relevant and personalized messages. . The greater the relevancy of your emails, the more engagement, and interaction they will invite. Greater Focus on Privacy. This pushes email marketers to be exceptionally mindful of their customers’ privacy. .

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Hinge Marketing

MARCH 12, 2020

Relevant Professional Services Trends Online. The professional services website will serve a crucial role in this process by gathering information on relevant intent as visitors move through content and interact with the site. At the same time, this process will have to be counterbalanced with adequate privacy protections.

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Marketing Automation Services Design Marketing Websites Service 121

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. can indicate whether your email and web messaging are aligned to create a relevant, consistent, and successful customer journey. Combining this with web conversion (coming later!)

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Adobe Experience Cloud Blog

JANUARY 10, 2011

by Josh Aberant Within the past month we’ve seen major privacy initiatives from three major players in the online commerce space: FTC with a Do Not Track list proposal; Microsoft with announcements of tracking blocking technology in the upcoming release of the Internet Explorer browser; US Dept. Exposure to FTC’s Do Not Track.

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Marketo Privacy Positioning Privacy Protection 48

Litmus

JULY 20, 2021

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. According to our State of Email Analytics report , nearly half of brands (45%) don’t track email interactions down to conversions. Here’s what we found.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Choozle

FEBRUARY 19, 2019

Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers. consumers worry about how brands collect and use their personal data and 34 percent don’t trust tech companies with their digital privacy.

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates. ’ I’m not a fan of data.

Open Rate 110

Open Rate Click Rate Paid Search Agency Privacy Protection 110

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. If your subject lines do veer more on the long side, front load the subject line with the most relevant part. Dig deeper into read rates, read time, and more with Litmus Email Analytics.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Convert

JANUARY 27, 2022

For a long time, before ITP was developed, third-party data was the main source of website visitor information for the marketing, analytics, and advertising industries. With the introduction of these laws that protect user privacy, browsers were forced to comply. Google Analytics Reports. may have impacted your GA data.

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Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. Through numerous tests, we discovered our audience valued highly-relevant suggestions directly on product pages rather than offered during checkout, and in doing so, we upped average purchase value. Give Privacy a Thought. 40% of your revenue comes from loyal customers.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. Through numerous tests, we discovered our audience valued highly-relevant suggestions directly on product pages rather than offered during checkout, and in doing so, we upped average purchase value. Give Privacy a Thought. 40% of your revenue comes from loyal customers.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Biznology

JULY 31, 2012

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. Have you purchased every relevant domain name possible?

Ideal Customer Profiles 80

Ideal Customer Profiles Domain Privacy Work Management 80

Valasys

JULY 18, 2023

With access to advanced analytics, businesses can make data-driven decisions faster and more accurately. This includes encouraging cross-functional collaboration, knowledge sharing, and providing access to relevant data sources within the organization. Democratizing AI holds immense significance for businesses today.

Marketing AI 52

Marketing AI Ethics Business Lead Ranking 52

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. Why Privacy Matters In an age of increasing surveillance and data breaches, the importance of privacy cannot be overstated.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52