ClearVoice

MAY 10, 2024

7 in 10 PR professionals struggle with creating effective content. Tools and Technologies for Seamless Integration To empower your content strategy, you need the right tools, The top ones to think about are Content Management Systems for creation, collaboration platforms for teamwork, and analytics tools for insights.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Webbiquity

NOVEMBER 17, 2022

It is an intermediate page between a link and the content it is linking that could present an ad or ask you for language preferences or your age. You won’t get everything perfect on the first iteration, but once the page is live, analytics and A/B testing will help you improve your landing page incrementally. Key Takeaways.

Landing Pages 206

Landing Pages Optimization Conversion Rate Lead Scoring 206

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

Sprout Social

AUGUST 17, 2022

For example, a competitor call-out presents an opportunity for your brand to intervene. Likewise, native social analytics primarily focuses on direct @mentions and @tags. And with Sprout’s social analytics, you can report on all of the above to track the progress of your social presence. The problem?

Social Media 121

Social Media Tools Campaigns Media 121

Thinkers360

MARCH 8, 2024

Westover, PhD Future of Work, Culture, HR Peter Winick Thought Leadership Leverage Contact Peter Winick Marketing, Social, Entrepreneurship Ira Wolfe Poised for the Future Company Contact Ira Wolfe Future of Work, HR, Leadership Bill Wong, MBA Info-Tech Research Group Contact Bill Wong, MBA Generative AI, Analytics Helen Yu Tigon Advisory Corp.

B2B Thought Leadership 122

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 122

Bluetext

APRIL 21, 2021

As part of a holistic PR strategy, LinkedIn can be a powerful tool for sharing company news, amplifying earned media and owned content, and leveraging relationships. Use LinkedIn’s analytics. However, the above 10 tips should give you a guide on where to get started to support your PR strategy. . Plan your posts.

Paid Content 26

Paid Content Paid Search Agency PR Linkedin 26

Marketing Insider Group

DECEMBER 9, 2019

As you execute the strategy and begin to gather analytics on your content, you gain insights into what your audience is responding to the most. What integration means is that all aspects of content marketing are working together from PR to social media to email marketing. The thing is, now you have data.

Marketing & Strategy 295

Marketing & Strategy Marketing Strategy Content Marketing Planning 295

Sprout Social

AUGUST 9, 2023

Building an effective executive communications strategy is a solid step toward boosting brand awareness and PR efforts. Knowing the details of your competitors’ performance helps gauge the value of your own, set smarter goals and refine your PR, sales and product development strategies. engagement rate and sentiment).

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Champion Communications

JUNE 22, 2021

As a result, PR, strategic communications, and integrated marketing campaigns are in high demand to build brand awareness, enhance reputation, and generate leads to drive sales. . Tom joins us from media analytics expert Commetric, where he was the in-house PR lead. “I’m excited to be joining Champion!

Demand 62

Demand Paid Search Agency PR Advertising Agencies 62

Brandpoint

JUNE 25, 2021

Justine Ryba and Rachel Gray are both relatively new to Brandpoint, but definitely not to the marketing and PR world. Marketing & PR agencies 20 years ago … Justine: I started in TV, radio and outdoor media buying — working with two agencies. For the better!) For the better!) All day, every day.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Work Management Marketing Management 112

SendX

MARCH 18, 2021

If they share their complaints with your company, not only will you lower the chances of getting bad PR, but you will also show your customers you care about them. Presenting a website that your visitors find useful will help you get more visitors, leads, and customers. presenting the survey after 30 seconds on site.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Hubspot

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Sword and the Script | B2B

JUNE 15, 2021

More than a proactive partner: an extension of your marketing and PR team. As a result, B2B marketing writers turn to analytics and social media to inform their writing. Go to the sessions and workshops where customers or prospective customers are presenting. For example, just 50% talk to sales or customer support.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is A good PR artist needs to spend the time learning to actually draw the hands, if you will. every day. Drawing out the hands are hard!

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Influencer marketing is a powerful engagement tool for marketing and PR teams alike. When you use a tool like Sprout Social , reports are presentation-ready. Google Analytics Academy. Level: Intermediate.

Social Media 114

Social Media Training Course Resources 114

Webbiquity

MAY 6, 2014

.” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism.

Conference 100

Conference Social Media Social Marketing Advertising Agencies 100

Parse.ly

MAY 12, 2022

Robert shared his expertise on how to effectively use content analytics to drive growth, improve content creation, and optimize digital experiences. Here are highlights, musings, and takeaways from Robert’s presentation: What is our biggest challenge with content? That’s where content analytics comes in.

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

Sword and the Script | B2B

APRIL 11, 2020

As I’m wont to do on the occasional Saturday, I’ve picked three links with data to help you fend off reactionary budget cuts, wrapped them in insight, and presented them here for your perusal. >>> >>> Looking for a B2B tech PR with expertise and execution? Give our services a try. What sort of studies?

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

DivvyHQ

MAY 29, 2019

Coordinating these efforts across multiple departments and brands presents perhaps the biggest challenge of all. Coordination Presents Opportunities. You should now probably get your PR, Email Marketing and Social teams involved to get the media kit together, and all the content assets assembled to drive buzz during the event.

Enterprise Management 100

Enterprise Management Work Management Top of Funnel Marketing Management 100

ClearVoice

JULY 18, 2022

sales, product management, PR, communications, and agency partners) can efficiently access and reuse the latest assets? Present a consistent brand image. A DAM system ensures assets used in every customer touchpoint adhere to brand standards, reinforce your brand value, and present a consistent brand image.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Thinkers360

JANUARY 26, 2024

14 Shep Hyken Shepard Presentations Contact Shep Hyken Score: 41.95 Want to find and work with advisors, analysts, authors, consultants, influencers and speakers ( including access to our unique thought leader profiles and portfolios, in-depth reports and analytics, warm personal introductions, and our zero-transaction fee speaker bureau)?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

KoMarketing Associates

MARCH 21, 2013

B2B SEO professionals need to be ever aware of how design and usability play a part in the prospective buyer’s desire to consume information accessed and presented. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

MKT1

JANUARY 11, 2024

If you are a more technical marketer who loves Zapier, you’ll really enjoy using this tool for marketing ops and analytics especially. to–you guessed it—make beautiful, modern presentations and Goldcast to run more engaging events and speed up content repurposing. Anyone who makes slide decks and presentations.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

nDash

NOVEMBER 30, 2020

Additionally, they can write all types of content – from blog posts to training guides to scripted content to presentations. Sarah Robinson – Freelance PR Consultant, Trainer, and Content Writer . “I PR training, solutions, and integrated campaigns . Marketing strategy and analytics . Area of expertise: .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Sprout Social

FEBRUARY 18, 2020

It can lead to faster response times, PR crisis prevention and identification of brand advocates. For situations like key influencers complaining online about your business, a faster response might head off a PR nightmare. Social monitoring is an essential part of any social customer care strategy. What is social media monitoring?

Social Media 133

Social Media Brand Identity Branding Media 133

KoMarketing Associates

NOVEMBER 9, 2017

It could be that the content was interesting, but presented in the wrong format (for example, the content might have worked as a short video, but a longer form case study didn’t pull in results). “Knowing how to eliminate biases (through methods such as A/B testing) is critical. Why or why not? The answer is both yes and no.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Sprout Social

MAY 11, 2023

It could indicate a PR disaster is on the horizon or has already arrived. Adobe Analytics Adobe Advertising Cloud Brand Safety Tools deliver industry-leading solutions that ensure your ads display in the best possible light. For the most part, an average volume of messages means things are business as usual.

Paid Content 127

Paid Content Tools Brand Identity Branding 127

KoMarketing Associates

OCTOBER 18, 2016

SlideShare does the same for those looking to share their presentations. BuzzStream is a PR and link building tool that makes it easier to manage link building initiatives from start to finish. Google Analytics. Google Analytics is an extremely powerful tool for content marketing reporting. BuzzStream. Check it out !

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

LeadsRX

AUGUST 31, 2021

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. Fishburn PR for LeadsRx. Portland, Ore., Pittsburgh, Pa.,

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Hubspot

SEPTEMBER 13, 2016

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Looking at top-level web analytics metrics like traffic is only part of the puzzle.

Analytics 28

Analytics Lead Ranking Work Management Marketing Management 28

Valasys

MAY 20, 2019

The summit will have IBM Watson’s marketing research program director & evangelist, Loren McDonald, who will deliver a presentation detailing ways to leverage artificial intelligence, to capture & derive meaningful insights from data to help the B2B industry.

Enterprise Management 56

Enterprise Management Marketing Management B2B Marketing Marketing Automation Services 56

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Second, there is no order of merit to the presentation of these predictions.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Bluetext

DECEMBER 20, 2023

Can you share some experiences where you’ve leveraged persuasive PR to drive brand recognition and customer trust in the cybersecurity industry? What is your take on the role of data analytics in marketing, and how have you used data-driven insights to improve marketing strategies?

CMO 26

CMO Customer Satisfaction PR Work Management 26

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Traditional PR + Social Media Monitoring.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

LeadSloth

OCTOBER 15, 2010

They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. PR Newswire Integration. The PR Newswire session announced an integration that makes it much easier to distribute press releases, videos and other content right from Marketo. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Marketing Insider Group

FEBRUARY 5, 2014

One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” I wasn’t really sure what a “growth hacker” was or what impact it has on marketing. Or at least I want to be. Are you a growth hacker?

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

Brandpoint

OCTOBER 2, 2019

We had the opportunity to ask Liz a few questions about the session she’s presenting on October 16, “Building Great Content on Complicated Subjects: IBM 5 in 5 – A Case Study.” ” What an origin story! I also look at where we may have holes in calendaring.

Research 107

Research Ad Building Storytelling Content 107