Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Webbiquity

MAY 6, 2014

.” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism.

Conference 100

Conference Social Media Social Marketing Advertising Agencies 100

KoMarketing Associates

NOVEMBER 9, 2017

It could be that the content was interesting, but presented in the wrong format (for example, the content might have worked as a short video, but a longer form case study didn’t pull in results). Susan Thomas has provided marketing communications and public relations services for technology companies for more than 20 years.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Sword and the Script | B2B

JUNE 15, 2021

More than a proactive partner: an extension of your marketing and PR team. As a result, B2B marketing writers turn to analytics and social media to inform their writing. Go to the sessions and workshops where customers or prospective customers are presenting. For example, just 50% talk to sales or customer support.

Contact Marketing 77

Contact Marketing Customer Surveys Contacts B2B Marketing 77

Thinkers360

JANUARY 26, 2024

14 Shep Hyken Shepard Presentations Contact Shep Hyken Score: 41.95 Want to find and work with advisors, analysts, authors, consultants, influencers and speakers ( including access to our unique thought leader profiles and portfolios, in-depth reports and analytics, warm personal introductions, and our zero-transaction fee speaker bureau)?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

SpotMe Blog

MAY 11, 2023

By offering a comprehensive suite of services, including branding, advertising, medical education, public relations, and event management, TBWA World Health helps pharmaceutical, biotechnology, and medical device companies communicate their message effectively and drive meaningful change.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Second, there is no order of merit to the presentation of these predictions.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

The Lead Agency

OCTOBER 4, 2017

There are also plenty of third-party software developers utilising the power of IBM’s Watson super-computer to create next level analytic and marketing automation software. However, the advent of machine-based learning has led to more advanced analytics and monitoring. Example 1: Crenshaw Communications’ smart client monitoring.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.)

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. 17 Services.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

SWZD

AUGUST 5, 2019

At that time there were opportunities in the field of public relations, and he was hired by a PR firm in Boston named Cone Communications , whose clients primarily sold to consumers. There was a fledgling brand that no one else at Cone wanted to work with that was assigned to him, the most junior person at the time.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Adobe Experience Cloud Blog

OCTOBER 20, 2010

In action, and as we heard from many at the event, it involves marketing analytics to identify inefficiencies and continuously improve performance. For example, Salesforce.com’s Todd Forsythe impressed me with his presentation on how Salesforce.com is using Chatter to align marketing and sales to build millions of dollars of new pipeline.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Webbiquity

JANUARY 26, 2021

There were also other strands to weave in: online reputation management (ORM), media sharing (video on YouTube, podcasts on iTunes, photos on Flickr, presentations on Slideshare), and social public relations (PR). Web Presence Optimization: The Present. Earned media (press / media relations, influencer marketing ).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. The theme of the presentation was this new era of marketing-centrism and what it takes to succeed in an environment where marketing plans are not month-to-month, but minute-to-minute.

Conference 116

Conference Organization Paid Search Agency PR 116

flux.la

FEBRUARY 1, 2020

You just need a proper analytics setup, an analysis tool, and a testing budget. Analytics The key to any keyword research strategy is excellent analytics. You need analytics to know which keywords produce the most successful conversions and sales. Today, PR can be quickly done by signing up on Help A Reporter (HARO).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Please don’t. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. In PR, measurement has always been a finger in the wind exercise. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

MAY 18, 2010

Social Media Explorer -- Jason Falls is constantly pumping out great posts on social media's impact on marketing and public relations. PR Squared. -- If public relations is your core interest, then be sure to check out Todd Defren's blog about the intersection of public relations and digital media.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

Hubspot

MAY 7, 2012

Additionally, it provides analytics that are essential for marketers to be able to report and figure out how to increase their followers, traffic, and clicks. It allows you to not only hear the presentation, but also see the presenter's screen. There is now a GoToMeeting/GoToWebinar mobile app that lets you do just that!

Work Management 28

Work Management Marketing Management Marketing Budget Budget Programs 28

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results. Im Jay Baer.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. There will also be a special handout (small book) provided of the presentation with additional SEO resources available to the first 50 attendees.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Single Grain

APRIL 29, 2021

You need social community building, growth hacking, SEO, content marketing, PR, and paid advertising to broadcast your NFT item benefits to your target audience. Here are the top strategies to promote your NFT: PR. Public relations is one of the best ways to build a solid online reputation for your business.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

WebMarketCentral

MARCH 2, 2009

Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. They also offer advice on ineffective tactics and "bad neighborhoods" to avoid.

Link Building 20

Link Building SEO Ad Building Linkbait 20

Content Marketing Institute

NOVEMBER 19, 2017

Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly , 6th Edition, by David Meerman Scott. It is always up to date.

Enterprise Management 108

Enterprise Management Content Marketing Work Management Marketing Management 108

Single Grain

JUNE 15, 2022

These agencies can analyze your target audience, audit your marketing campaigns, and protect you from PR nightmares. Related Content: 7 Steps to DIY PR: Building Relationships with Journalists without a PR Firm. There are countless PR and marketing companies who claim to offer an excellent reputation management service.

Paid Search Agency 105

Paid Search Agency Enterprise Management Work Management Marketing Management 105

Single Grain

JULY 6, 2021

The primary responsibilities of the CMO include market research, PR and brand management, pricing management, product marketing, and marketing communications. Excellent presentation skills and knowledge of a second or third language is an added advantage. A CMO directly reports to the chief executive officer (CEO).

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Outbrain

DECEMBER 12, 2018

Turning proprietary data into public-facing content can be a winning strategy for getting PR mentions and boosting brand awareness. How are PR and marketing teams harnessing the power of internal data? Marketing analytics company Jumpshot identifies worldwide online behavior trends by tracking billions of clicks around the web.

PR 28

PR Marketing & Strategy Ad Building Paid Search Agency 28

Convince & Convert

SEPTEMBER 21, 2010

Best to ask on this point as the past makes the present coherent, and we've identified tremendous benefit from tracking past incidents, especially in matters where a company's reputation hangs in the balance, and harsh critics are able to use past transgressions as fuel to the fire. Pricing: Your pricing is incorrect.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. View more presentations from Eloqua. View more presentations from Bazaarvoice. The RSS feed is: [link]. Find us on iTunes: [link]. Ian: Sure.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. View more presentations from Eloqua. View more presentations from Bazaarvoice. The RSS feed is: [link]. Find us on iTunes: [link]. Ian: Sure.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. I don’t write a lot of posts that include presentation slides, but I’ve done it at least 15 times. Extra resources are important. This is a shocking ratio to me.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. Hilarious, useful post [link] [link] Your Analytics Site Yes, I am taking the link bait. I know, that you still might think that all this service offers is “premature analytics&# in the sense of your blog post.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Then, I sent each blogger quoted their image along with a link to the presentation. Pull PR Pull PR (or inbound PR) is exactly what you think it is – it’s the opposite of traditional PR.

Tactics 40

Tactics PR Planning Buzz 40