Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. 17 Services.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

B2B Marketing Savvy

AUGUST 27, 2009

The better news: it was a visible first, small step toward evolving a blueprint for participation and understanding of the business advantages presented by the new, social media tools and channels. Twitter blurs the line between marketing, PR, web, advertising, training, etc. Turf concerns will still hinder efficiency.

Case Study 40

Case Study Case Studies Barriers Buzz 40

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. The theme of the presentation was this new era of marketing-centrism and what it takes to succeed in an environment where marketing plans are not month-to-month, but minute-to-minute.

Conference 116

Conference Organization Paid Search Agency PR 116

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. Google Analytics and Hotjar are great tools for these metrics.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

MLT Creative

SEPTEMBER 30, 2011

October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games. October 10, Monthly Buzz @ Tin Lizzy’s Atlanta, GA: AIGA Buzz is a monthly gathering for free-form design discussions amongst creatives as well as non-creatives. October 10-13, Web 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games. October 10, Monthly Buzz @ Tin Lizzy’s Atlanta, GA: AIGA Buzz is a monthly gathering for free-form design discussions amongst creatives as well as non-creatives. October 10-13, Web 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Sprout Social

APRIL 19, 2017

You can access this report by connecting your Google Analytics account directly to our app. Being Present Where People Talk. The hashtags help grow buzz and build anticipation for new releases. One bad situation can easily turn into a PR nightmare. It’s also broken down per network. Shall we begin?

Social Media 103

Social Media Paid Content Lead Scoring Lead Ranking 103

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. In PR, measurement has always been a finger in the wind exercise. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results. Im Jay Baer.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Hubspot

JANUARY 12, 2012

Analytics: Your marketer doesn't need to be an Excel junkie, but they should have a working knowledge of the marketing funnel, know what questions to ask and be comfortable doing some basic tracking and ratios using tools like Google Analytics, Excel or even HubSpot. Where can you find these utility players?

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Work Management 28

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. How can you create effective online video content on a budget?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Hubspot

FEBRUARY 17, 2015

Your PR team might want journalists and consumers to remember your brand name. Working at an agency, I typically get client requests that look like this: We want to earn coverage on top-tier media sites and get a lot of social buzz about our new [INSERT PRODUCT, PROGRAM, AWARD, ETC. Analytics Daily' 4) Expecting Quick Results.

Lead Ranking 28

Lead Ranking Multi-Touch Attribution Brand Identity Branding 28

Hubspot

MAY 18, 2010

The Future Buzz. -- Adam Singer takes a clear approach to social media marketing and SEO topics and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers. Occam's Razor by Avinash Kaushik -- Looking for information and insight on web analytics? 36 Awesome Social Media Blogs (In No Certain Order) 1.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

Hubspot

JUNE 8, 2010

Generating B2B Leads With Twitter Profile Pages A Twitter profile page presents a couple of opportunities to optimize for lead generation. Twitter serves as a great platform to generate word-of-mouth buzz around your content and ideas. Webinar: Twitter for Marketing and PR. Connect with HubSpot :

Lead Generation 28

Lead Generation Twitter Generation Leads 28

Sprout Social

FEBRUARY 10, 2022

There’s no good way to ask past and present customers “Why don’t you like us anymore?” Rebrands are the bread and butter of PR pros. Getting the most out of your hard work means generating some much-needed buzz and maximizing the engagement of your big announcement. Creative teams.

Social Media 112

Social Media Media Deliverability B2B Thought Leadership 112

Single Grain

APRIL 29, 2021

You need social community building, growth hacking, SEO, content marketing, PR, and paid advertising to broadcast your NFT item benefits to your target audience. Here are the top strategies to promote your NFT: PR. PR helps to change the mindset of people towards an online entity.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Sprout Social

OCTOBER 4, 2022

But in today’s highly competitive digital environment, reaching more people at a lower spend is an ever-present challenge. Creating buzz and increasing impressions for your marketing team. Increasing earned media for your PR team. Employee posts boost buzz around your business from trusted voices. You have the why.

Paid Content 81

Paid Content Budget Programs Brand Identity Branding 81

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Contently

APRIL 12, 2017

It’s a fundamental shift in how stories are told,” said Ji Lee, creative lead at Facebook, during a VaynerMedia-hosted Social Media Week presentation. The press would cover it, there would be good buzz, but in terms of the larger population, they couldn’t actually know if it was good or bad. Building for the future.

Brand Identity 154

Brand Identity Branding First-Mover Advantage Buzz 154

Online Marketing Institute

JANUARY 4, 2011

Place Powerpoint presentations on your blog by posting and then embedding links from Slideshare 18. When speaking or presenting, record it on video and upload it to company YouTube channel. Include a great iconic image at the start of the blog that catches the eye 16. Run polls and surveys on your blog 19. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Sprout Social

MARCH 22, 2021

From product launches to PR and beyond, it’s crucial to touch base with folks outside of marketing and provide some much-needed context to your campaigns. Building more buzz around your content is often as simple as switching up your post captions and formats. Use analytics to inform your B2B social media strategy.

Ad Building 145

Ad Building Marketing & Strategy B2B B2B Thought Leadership 145

Envy

JULY 5, 2018

To create a buzz around your product. Solid analytics. Analytics gurus. This is someone with significant international experience who is capable of presenting to the Board of Directors and managing large and often diverse teams. Can you handle it? To reach untapped markets. To facilitate hockey stick growth. Actual users.

Startups 82

Startups CMO Multi-Channel PPC 82

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. I don’t write a lot of posts that include presentation slides, but I’ve done it at least 15 times. Extra resources are important. This is a shocking ratio to me.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Then, I sent each blogger quoted their image along with a link to the presentation. The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8.

Tactics 40

Tactics PR Buzz Planning 40

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Social Media and the Enterprise Customer – Wired PR by uber.la. Marta Kagan has put together possibly the best single presentation on social media ever. What’s In Your Social Media Toolkit? by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Biznology

OCTOBER 18, 2016

Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My Personal Digital PR Philosophy. Most PR campaigns aren’t budgeted for advertising spend, so I don’t pay for posts.

Class 80

Class Long Tail Marketing Blogger Media 80

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Single Grain

SEPTEMBER 14, 2022

And you feel present with other people as if you were in other places, having different experiences that you couldn’t necessarily do on a 2D app or webpage, like dancing, for example, or different types of fitness.” Do I need someone to track my marketing strategies and manage my analytics? Industry Experience.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. Hilarious, useful post [link] [link] Your Analytics Site Yes, I am taking the link bait. I know, that you still might think that all this service offers is “premature analytics&# in the sense of your blog post.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Hubspot

AUGUST 21, 2023

But with analytics and new sales AI technologies cropping up, business leaders can optimize their processes to accelerate business. While it seems rather simple on the surface, its go-to-market strategy has made a buzz in the world of sustainability. Many people think of sales as a black box. Adjust and iterate as you go. The result?

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Showcase reviews: PR Daily (Automate). ” — RazorSocial (Analytics).

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

SmartBug Media

MARCH 25, 2019

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—proving to be a valuable resource for any B2B marketer. Resources for Website Optimization (Analytics and Testing). Must-read articles: The 5 Step Marketing Research Process.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Altitude Marketing

NOVEMBER 20, 2018

This has been a buzz term for the last few years. The basic concept is simple: present someone at your company as an expert in your field with a strong, authentic point of view on topics that matter to your prospects. Good ol’ fashioned PR. Influencer marketing is really just an outgrowth of smartly targeted PR.

Paid Content 63

Paid Content Sales Management Paid Search Agency B2B Marketing 63