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AI workflows for marketers—and recommended tools for each

MKT1

Clay helps B2B GTM teams (primarily growth marketers & Marketing/rev-ops teams) enrich their data and use it to automate highly targeted outbound at scale. If you are a more technical marketer who loves Zapier, you’ll really enjoy using this tool for marketing ops and analytics especially.

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The CMO Behind Titans Carl Icahn & Mark Ein: CMO Jake Heinz on Digital Doorways

Bluetext

What is your approach to leveraging branding and marketing to drive change and growth in highly competitive industries such as cybersecurity and telecom? In your role as CMO, how do you balance the need for growth marketing while maintaining brand integrity, especially in sectors known for their strong brand identities?

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

He takes digital PR strategies to a whole new level. She has been presenting at various conferences for over a decade with more than 20 years of experience in the fields. Pamela Parker Caird – Content Manager at Third Door Media & Author at Marketing Land. He travels around the word presenting about trends in SEM industry.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Since Nimble is a B2B SaaS application, we are targeting the number of top of funnel leads we acquire through marketing campaigns. These are the warm leads.

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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

And it's rampant in our internal meetings, blog posts, and presentations.". Even if the data is accurate and you're not reading about a blatant false positive on a sample size of 14, you're likely looking at a PR piece that is almost certainly subject to Survivorship Bias. It's listening to someone rattle off vanity metrics.

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19 Content Marketing Conferences to Attend In 2019

nDash

Social Media Marketing World is one of the most popular social media conferences. Featuring marketing experts who stand out. MozCon is a three-day conference taking place in Seattle, that blends inspiring and practical questions around SEO, growth marketing, content marketing, mobile marketing, and analytics.