Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. WordStream ).

Social Media 228

Social Media Stats Social Marketing Paid Search Agency 228

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends. The B2B ecommerce market, however, accounted for $1.8

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Webbiquity

JANUARY 28, 2022

Here are six of the most important KPIs that your PR and media relations team should be monitoring. You can track web traffic using tools like Google Analytics, which will show you how much traffic your website is receiving from both organic and paid searches, and even more importantly, which websites are driving referral traffic your way.

PR 252

PR Paid Search Agency Marketing Analytics Tools SERP 252

Webbiquity

MAY 24, 2016

Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology. Paul ( #SMBMSP90 on Twitter).

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. A wide variety of content creators have set up their own Crowdcast channels, including Social Media Examiner.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); Yet too many marketers and brands go about social media marketing the wrong way. With no further ado, here’s the list. . #9:

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

MARCH 26, 2024

There’s also chat, Slack, text messages, and social media posts—which often include links that point us to more content. The authors also explain how to apply Smart Brevity principles to meetings, speeches, presentations, visuals, social media, even running a company.

Newsletter 170

Newsletter Blogger PR Paper 170

Webbiquity

OCTOBER 11, 2022

Use Social Media Platforms to Your Advantage. Despite splintering across networks, social media platforms remain a powerful communication channel with customers and prospective clients. Posting updates and photos on your company’s social media accounts regularly helps build visibility for your organization.

Digital Asset Management 270

Digital Asset Management Product Branding Brand Identity 270

Webbiquity

MAY 8, 2012

However, the creation of modern day analytics tools has changed the marketing environment from hopeful anticipation to anxiety. Although they don’t provide monetary worth in and of themselves, “Shares” and page views could translate into the establishment of a broader customer base and increased media attention.

Analytics 100

Analytics Paid Search Agency Advertising Agencies Ad Agencies 100

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

FEBRUARY 21, 2023

Put simply, while 38% of consumers say they trust brand-produced social media content , 61% trust influencer recommendations. Marketers searched out, followed, and created spreadsheets filled with influencer names, contact information, and social media links. That’s why when I started developing the BuzzGuru analytical platform.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Webbiquity

MAY 18, 2010

In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently.

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

NOVEMBER 22, 2022

Here are some of the best Cyber Week deals, across CRO, social media, email marketing, and other task areas. Social Media Management Tools. SmarterQueue is the most powerful and user-friendly social media scheduling tool. Web Analytics Tools. ExactMetrics is the most comprehensive Google Analytics plugin for WordPress.

Marketing Management 148

Marketing Management Software Marketing Analytics Tools Business 148

Webbiquity

FEBRUARY 4, 2011

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid?

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

NOVEMBER 23, 2021

SEO revolves around understanding website analytics, which also provides insights for the design process. Affiliate sales support independent media. Obviously, this will affect your bounce rates too. Website Visitor Metrics to Help UX. It comes down to developing an effective SEO marketing strategy.

Design 273

Design SEO Keywords Marketing Analytics Tools 273

Webbiquity

JUNE 13, 2023

It generates earned media such as reviews, testimonials , and media coverage, earning 3x more brand lift than any paid marketing. To ensure precision in your personalization, leverage technology to automate data collection and analytics.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Webbiquity

OCTOBER 6, 2015

Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). Image credit: Pear Analytics. As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads.

Marketing Budget 100

Marketing Budget Allocation Cost Per Click Media 100

Webbiquity

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Lisa Grimm ( @lulugrimm ), Director, PR and Emerging Media at space150, formerly PR head for the Mall of America, and one of the original Twin Cities Top 10 Titans in Social Media. See you there!

Conference 100

Conference Social Media Social Marketing Advertising Agencies 100

Webbiquity

APRIL 30, 2020

Social media marketing. More than 70% of marketers say social media marketing has significantly helped them. Many people use social media to search for their favorite products/services/brands. Today’s lockdowns have made people more active on social media, creating an opportunity for marketers to build brand awareness.

Tools 230

Tools Social Media Social Networks Work Management 230

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Improves NPS score: By showing your customers that you value their support, you incentivize them to post authentic, positive voluntary reviews and provide honest feedback on social media. Guest post by Alain Glaeser.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Webbiquity

FEBRUARY 10, 2022

Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. and track your platform’s analytics. Guest post by Yulia Lapynina. But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page.

Conversion 267

Conversion Marketing Websites Work Management Marketing Management 267

Webbiquity

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Social Media 100

Social Media Media Lead Ranking Lead Scoring 100

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

JANUARY 20, 2021

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. Information about consumed media. Guest post by Natasha Lane.

Privacy 264

Privacy Personalization Planning Marketing Management 264

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. It helps people discover your brand through search engines and social media. Use social media research and SEO tools keyword to figure out what brings people to that blog post.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Webbiquity

OCTOBER 21, 2020

One allows users to find the brand by targeting keywords entered into search engines, while the other is aimed at the target audience on social media and websites no matter where they are. Using web analytics tools to track and measure insights, results, and analyze the customer journey, enables brands to take action backed up by data.

Branding 292

Branding Brand Identity Mobile Advertising Touchpoints 292

Webbiquity

MARCH 18, 2011

but Charlie Sheen’s recent meteoric rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success. A social media strategy that’s all about “me me me!&# Analytical.

Social Media 100

Social Media Media Viral Marketing Twitter 100

Webbiquity

MAY 25, 2021

James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” Now you’ve got “social media 2.0,” which tends to be more community-oriented. We’re all inundated with notifications on social media.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Webbiquity

JANUARY 21, 2022

Create a Business Social Media Presence. Social media is now an essential marketing channel, and there are so many different platforms you can use to bolster your business and make a good impression. When creating social media content consider photos, videos, and use the best hashtags you can to push it out to the right people.

Work Management 251

Work Management Planning Marketing Management Paid Search Agency 251

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Here are some of the key takeaways on using social media effectively. Revver was recommended for video sharing.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

MAY 4, 2017

The Analytics of Everything. Predictive analytics also gets a massive boost, because with the IoT, consumer marketers (and with the Industrial Internet of Things— the IIoT —B2B marketers) can access information beyond what is possible with programs like SEMrush or Google Analytics. Search, Social, and the IoT.

Internet Marketing 235

Internet Marketing Marketing Analytics Tools Ethics Ideal Customer Profiles 235

Webbiquity

JANUARY 23, 2018

Powerful analytics. Social Media Management Tool. Social media has evolved into a core channel for digital marketing and online business communications. Running a successful online business without a strong presence on social networks is difficult, and social media management tools can help you kickstart your SMM campaign.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Software 182

Webbiquity

JULY 30, 2020

Your event’s website and social media accounts host essential event information ranging from the basics—when it’s happening, where and how long it will last—to details about specific panels and event offerings. You can highlight these announcements with posts on social media and email blasts. Plan for a Strong Web Presence.

Planning 331

Planning Event Marketing Marketing Plans Blast Campaigns 331