Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. This should also lead to a more efficient oversight of marketing efforts, with the ability to rapidly pinpoint successful AI-assisted content and replicate its success across other campaigns.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Website newsletter sign-up (NSU).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation. Drives leads?

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Vidyard

JUNE 18, 2019

Organizations in high-tech, professional services and media, entertainment and communications are most prolific with video while businesses with more than 5,000 employees and less than 200 employees lead the way in video publishing. The use of intermediate or advanced video analytics has increased significantly, by 19% over the previous year.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Hubspot

JUNE 13, 2019

Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

Vidyard

JUNE 18, 2019

Organizations in high-tech, professional services and media, entertainment and communications are most prolific with video while businesses with more than 5,000 employees and less than 200 employees lead the way in video publishing. The use of intermediate or advanced video analytics has increased significantly, by 19% over the previous year.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Stevens & Tate

FEBRUARY 5, 2021

Google Analytics is a popular web analytics tool that you can utilize to analyze and track your website traffic. It is free since its release in November 2005. You can understand your site better with Google Analytics, improve your SEO ranking and avoid some common mistakes with the following Google Analytics tips.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Tips 64

Salesforce Marketing Cloud

NOVEMBER 11, 2022

Women in financial services are playing a key role in the industry’s future, driving innovation and leading the way into a more digital presence. Carter leads client relationships with issuers, retailers, manufacturers and more. My role included ensuring the releases were successful and that we did not disrupt functionality.

Lead Scoring 98

Lead Scoring Lead Ranking Leads Lead 98

Valasys

OCTOBER 18, 2023

Google Analytics has played a pivotal role in the digital landscape by providing invaluable insights into website and app performance. From tracking website traffic and engagement to analyzing e-commerce transactions and customer journeys, Google Analytics remains an indispensable tool for marketers, website owners, and data analysts.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Martech

FEBRUARY 27, 2024

The big question for any AI updates is how the new tools will lead to conversions and other business goals. It also provides predictive analytics forecasts based on data across all of Klaviyo’s customers. We started with predictive analytics, to help anticipate consumer needs. AI capabilities.

SMS 112

SMS Marketing Automation Services Forecasting User-Generated Content 112

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Customer Experience Matrix

APRIL 14, 2012

Infusionsoft introduced its latest release earlier this month. This included a full revamp of its customer interface, a new campaign builder and shopping cart, and new capabilities for Web analytics, lead scoring, and lead source reporting. That said, this is still an evolutionary release for Infusionsoft.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

Seismic

FEBRUARY 28, 2023

Proper training and coaching, combined with the right technology, can lead to meaningful gains in efficiency. Our Winter 2023 Release includes several new enhancements to the Seismic Enablement Cloud that are designed to help teams optimize their programs and best utilize the resources they already have.

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52

Seismic

FEBRUARY 28, 2023

Proper training and coaching, combined with the right technology, can lead to meaningful gains in efficiency. Our Winter 2023 Release includes several new enhancements to the Seismic Enablement Cloud that are designed to help teams optimize their programs and best utilize the resources they already have.

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52

Customer Experience Matrix

AUGUST 5, 2014

I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. But the elation lasted about two minutes, since I then had to write a press release announcing it. But I can’t repeat that for the mid-year release. Houston, we have a pattern.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Marketing Report 120

SnapApp

DECEMBER 5, 2018

We’ve released a new, easy-to-understand dashboard to better show how visitors are interacting with your content. This highly anticipated feature is a follow up to our SnapApp for PDF release. SnapApp’s new analytics dashboard. The post Meet Your New Analytics in SnapApp’s Revamped Dashboard appeared first on SnapApp.

Analytics 82

Analytics Click Rate Conversion Rate Interactive Marketing 82

Vidyard

JUNE 18, 2019

Organizations in high-tech, professional services and media, entertainment and communications are most prolific with video while businesses with more than 5,000 employees and less than 200 employees lead the way in video publishing. The use of intermediate or advanced video analytics has increased significantly, by 19% over the previous year.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Webbiquity

NOVEMBER 15, 2022

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms. Create a team-centered environment.

Social Media 308

Social Media Work Management Marketing Management Media 308

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. Lead Generation and Qualification 5. To this end, video analytics are essential.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. The past week brought three more announcements about predictive vendors expanding beyond lead scoring.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company’s original focus was on web analytics.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 113

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 113

Webbiquity

FEBRUARY 21, 2023

That’s why when I started developing the BuzzGuru analytical platform. We showcased the platform on Product Hunt; implemented SEO practices; prepared a press-release published in 59 media outlets. Our sales team not only works with inbound marketing leads but also does outreaches to new prospects.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Contify

MAY 22, 2020

Contify configured its platform to track tender records and contract updates maintained by government agencies of different countries on their respective regulatory portals, trade reports on information databases, social media channels and press release sections of company websites, and news websites with coverage on niche industry sectors.

Enterprise Management 52

Enterprise Management API Marketing Management Paid Search Agency 52

Martech

SEPTEMBER 6, 2023

AI Insights, which are analytics tools that use predictive AI to make recommendations and forecasts. Advanced lead management and reporting to better organize, track, and prioritize leads. The AI’s features include: AI Assistants, which are generative AI capabilities that help teams create content, images, websites and reports.

Marketing AI 122

Marketing AI Hubspot Forecasting CRM 122

Huptech Web

JULY 28, 2023

Welcome to the Artificial Intelligence (AI) world in Lead Generation, where innovative technology comes into contact with marketing intelligence. In this blog, you will learn how AI-powered tools and strategies may boost lead nurturing, improve conversion rates, and maximize customer engagement. AI Empowers Lead Generation.

Marketing AI 52

Marketing AI Lead Generation Lead Scoring Lead Ranking 52

LeadsRX

NOVEMBER 30, 2021

In this video, we dive into how this solution leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS). Check out the video, and read the full press release for additional details.

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Vidyard delivers these capabilities and more to help marketers easily scale their use of video while maximizing the impact and value of each asset.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Vidyard

SEPTEMBER 24, 2019

KITCHENER, Ontario – Sept 24, 2019 – Vidyard , the leading video platform for business, is taking another step toward making business-grade video content creation, hosting and management accessible to any organization with the launch of free and pro offerings.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65

SocialPilot

JANUARY 21, 2024

They could be for lead generation, form submission, lead nurturing, or social sharing. Although all CTAs might not lead to purchase, they should all be focused on generating engagement on websites and social media for your offerings. That means turning your passive viewers into active participants.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Shel Holtz’s FIR For Immediate Release podcast is the longest continuously running PR podcast.).

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Top Rank Marketing

NOVEMBER 17, 2023

ANA B2B Demand Gen Marketers to Increasingly Prioritize High-Quality Lead Programs When it comes to the demand generation channels and tactics that B2B marketers plan to expand the most in the coming year, a leading 51 percent pointed to account-based marketed (ABM) initiatives, 30 percent noted lead nurturing efforts, and 27 percent high-quality late-funnel (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Martech

NOVEMBER 28, 2023

year-over-year, according to Adobe Analytics ecommerce data. “The 2023 holiday shopping season began with a lot of uncertainty, as consumers shifted their spending to services, while dealing with rising costs across different facets of their lives,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. .

Spending 109

Spending eCommerce Merchandising Pricing 109

NuSpark Consulting

JULY 23, 2017

This enables you to build data on them, and if you’re using a robust predictive analytics program you’ll be able to identify precisely what the best marketing approach would be. Sales Navigator has extremely helpful tools and features: · Getting leads all in one place. Lead Generation. Lead Generation. Statistics show 5.4

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145