KoMarketing Associates

JULY 22, 2016

The first place to start is with your web analytics platform. For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic).

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

The first place to start is with your web analytics platform. For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic).

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

KoMarketing Associates

OCTOBER 23, 2014

The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Organic Performance to Optimized Pages.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

NOVEMBER 28, 2017

One of the most important elements advertisers must consistently test is the user’s landing page experience. While A/B testing for landing pages isn’t a new concept, Google created a free way to do so by launching Google Optimize earlier this year. Place tracking code on all pages of the site.

Adwords 208

Adwords Optimization Google Landing Pages 208

KoMarketing Associates

MAY 25, 2022

Sitelink extensions : Send users to a specific page of your site, such as a product page, sale page, or store hours. Optimize Ad and Landing Page Copy . Or, you can link Google Ads up to Optimize and run A/B tests for your landing pages that way. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Like organic traffic, this data can be viewed in most search engine analytics dashboards. In Google Analytics, you’ll find the data under “Users” on the Analytics home dashboard.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

OCTOBER 23, 2018

Every landing page, every micro-conversion – all of it. The example above is extreme, but it illustrates the point: Faster pages convert better and pages that convert better are faster to test. It’s not as celebrated as coding or analytics. A form with a page or two for each task. Speed up your site.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

MARCH 12, 2019

We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day. You can also use it to fuel your content creation, do an SEO content audit , or prioritize landing page creation and optimization.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

FEBRUARY 19, 2019

Analyze Your Analytics. A few years ago I had a client who loved to remove their analytics. Ok, they didn’t really love to remove their analytics but various team members would make updates to the site and they’d forget to put analytics back on the pages. Are any of my pages throwing errors? Let’s jump in!

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

OCTOBER 3, 2019

Statistics also showed that just 1 in 10 marketers, overall, are “very satisfied” with their MAP’s analytics and reporting capabilities. About 1 in 4 are dissatisfied with their MAP’s ease of landing page and email design capabilities, and the same percentage are also dissatisfied with their MAP’s database and list management capabilities.

Marketing Automation Services 121

Marketing Automation Services Marketing Automation Marketing Report Automation 121

KoMarketing Associates

OCTOBER 11, 2018

Every so often, it’s important to audit your site and ensure your content assets – whether it be a landing page, blog post, eBook, or product brochure – are high-quality, on-brand and valuable for prospects, leads, or customers. There is an unsatisfying amount of main content for the purpose of the page.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

OCTOBER 17, 2017

Build a Landing Page. When creating B2B white papers that are designed to convert, you must have a conversion-optimized landing page. This page will serve as the gateway to the content the audience is looking to consume, and all promotion efforts should lead to it. A call to action. Track Results. Final Thoughts.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

KoMarketing Associates

AUGUST 7, 2018

What can you cut from: landing pages. It applies to elements on a landing page, and to editorial calendars. Which sections of this landing page would you try to cut? Take one of your landing pages, for example. Where is the traffic to that page coming from? email opt-in forms.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

NOVEMBER 13, 2013

Last Fall we crunched some numbers involving our own B2B landing pages and the landing pages of several B2B clients. These landing pages offered things like White Papers, eBooks, and webinars. Each landing page had a form for leads to fill out as well as a call tracking phone number at the top of the page.

B2B 120

B2B Landing Pages Leads Lead 120

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

DECEMBER 1, 2016

Screaming Frog is another resource that can be used to identify duplicate copy and tagging across web pages. Finally, ensure that web pages incorporate a REL canonical tag. Screaming Frog can also be used to audit the inclusion of this tag in web page templates. The Google Search Analytics Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

SEPTEMBER 25, 2013

Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well. Deeper analysis of site, brand, and page level performance, associated to organic search traffic, will be even more critical moving forward.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

APRIL 14, 2015

The update will be on a page-by-page basis. We’ve found some of the pages receive “mobile-friendly” labels while some pages do not have “mobile-friendly” labels. Taking this a step further means that pages without mobile-friendly labels could lose their rankings in mobile search results following the update.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

FEBRUARY 21, 2017

From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate. However, apart from a few additional highlighter links below the headline, that spot is generally reserved to drive to the home page.

Activities 136

Activities Campaigns Brand Identity Branding 136

KoMarketing Associates

MAY 22, 2018

With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. Within GTM, there is an option to set up a trigger called “Scroll Depth”, where an Analytics Event Tag will fire whenever a user scrolls to a certain part of the site. Social Media Users.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

JANUARY 5, 2016

While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles. Jennifer Slegg of The SEM Post, wrote a highly recommended article for Moz, outlining key takeaways in analysis of the 160 page guideline. Smart Goals For AdWords Advertisers.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

APRIL 21, 2015

This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. The steps are as follows in Google Analytics: Google Analytics, go down to Audience , select Mobile, and then “Overview” in the left-hand navigation menu. Pages / Visit. Mobile Search Percentage.

Mobile Marketing 120

Mobile Marketing Marketing Analytics Tools Advertising Benchmark Landing Pages 120

KoMarketing Associates

SEPTEMBER 11, 2018

4 Steps to Map B2B Keywords to Landing Pages. Depending on where the piece of content is in the buyer journey, banners are created to drive the reader to related posts, whitepapers, case studies, or in some cases, demo pages. In other instances, we include forms right on the page. Think Beyond SEO.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

KoMarketing Associates

APRIL 7, 2021

We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. For instance, what are the bounce rates on your landing pages? The question is, of course, how do you optimize the customer experience? How long do people watch your videos?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

MARCH 7, 2017

Now pulled through Google Search Console’s search analytics reports. Landing pages receiving traffic. The number of web addresses found in search engine results that received traffic or impressions (found in Google Search Console and limited to 1,000 pages if accessed directly through the GSC dashboard).

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. See Derek’s column from Search Engine Land detailing considerations for report benchmarking and lead tracking.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

JULY 2, 2020

Extra credit if you follow up by showing your face on your ads’ landing pages , too. Good analytics and a solid B2B social media strategy are required if you want to succeed in an environment like this. Tools like that can give you detailed analytics on how your competitors’ ads perform.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

SEPTEMBER 27, 2017

On-Page SEO, where you will concern yourself with content (i.e. images and copy), page structure and layout, and keyword strategies. Off-Page SEO, where you will invest time and energy in promoting your site and its content through acquiring strong backlinks via press releases, guest posts, connections, and online relationships.

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

KoMarketing Associates

APRIL 19, 2018

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. Are the top results product pages?

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

JANUARY 8, 2019

Both of these are usually collected via a SaaS platform, whether it’s Google Analytics, MailChimp, or an SEO tool suite like ahrefs. If you notice lots of trips to the help page after a landing page about a service offering, then the content you have on the landing page likely isn’t providing the right information users are looking for.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

DECEMBER 22, 2016

What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)? SEMrush can give you a good idea of top rankings by keyword, as well as the pages ranking for those keywords; it can also monitor keyword ranking performance over time.

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

APRIL 18, 2017

When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. When doing so, I’m provided with a list of blog pages, the most recent month’s clicks, the previous month’s clicks, and the “difference.”. Blog Traffic. Percentage of blog traffic from organic search.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

SEPTEMBER 22, 2016

Once on the search engine results page, there will be around 10 relevant search terms shown at the bottom of the page. Baidu Analytics for Organic Keywords Data. Don’t worry if you don’t have a Baidu PPC account; you can still get a search term report through Baidu Analytics. It is free and simple to use.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

KoMarketing Associates

JANUARY 31, 2017

I wrote a Search Engine Land column a while back that detailed how to tackle competitive analysis in a typical client engagement. Ghostery is a free Chrome extension that provides insight into the tracking, advertising, and analytics programs a website deploys.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

FEBRUARY 25, 2016

You talk to the client, figure out their needs, research the landing pages, strategize, and then “draft” your keyword list/ad creative in the hopes that it will be successful. 3) Look for better landing page options. Paid search marketing works in much the same way. 2) Raise max cpc bids. 4) Change campaign settings.

PPC 120

PPC Paid Search Agency CPC Cost Per Click 120

KoMarketing Associates

AUGUST 26, 2014

Landing pages receiving traffic. If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. Content generated, pages optimized, content reviewed and optimized (i.e., Event Tracking 101 For Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120