Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

SendX

AUGUST 20, 2020

Many marketers build their strategies based on powerful analytics. Fortunately, email analytics can help you choose the right techniques, understand your leads’ behavior, and focus on the most effective features of your marketing campaign. To increase your click-through rate, you need informative, relevant, and persuasive content.

Analytics 195

Analytics Conversion Tips Click Rate 195

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. For mobile apps, the behavior is similar.

Marketing Attribution 120

Marketing Attribution Marketing Analytics Tools Analytics Features 120

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

LeanData

DECEMBER 1, 2022

Below, you’ll see how engagement analytics can not only measure your ABM effectiveness, but provide insight on how to continuously improve. . Metrics, Analytics & Insights. Metrics, analytics and insights are related terms, and they are often mistakenly used interchangeably. In fact, they are very different.

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

Martech

DECEMBER 8, 2022

Especially first party data and consensually obtained customer information that can be supplemented in privacy-compliant ways. The post Interested in speaking at The MarTech Conference in March? This time we’ll be focusing on the identity challenge. Technology allows marketers to do all of the above, but strategy is also crucial.

Conference 131

Conference Digital Asset Management Case Study Case Studies 131

Televerde

JUNE 14, 2022

While most people believe that customer service analytics are only helpful for sales teams, it’s actually an excellent tool for all customer-facing teams, including marketing, operations, and customer service. Customer service analytics is the process of collecting and analyzing metrics from your customer service teams.

Analytics 114

Analytics Service Customer Satisfaction Word of Mouth 114

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? While some of the information, like users and pageviews, is fairly straightforward, other metrics help you get a better understanding of how visitors are interacting with your website and where you can improve their experience.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

SendX

JUNE 12, 2020

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. Here are some interesting patterns I could note from my inbox: Using my first name.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Klipfolio displays GA data in graphical dashboards, and enables you to integrate that information with a social networks, ad platforms, marketing automation systems, and other data sources. Where it gets interesting is in the correlations it surfaces.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Martech

APRIL 6, 2023

In this follow-up we discuss the importance of confronting “analytical reality.” The whole point of data analysis is to understand what is going on and to use that information to make the right decision. The biggest test of data is analytics,” said Mark Stouse, chairman and CEO of Proof Analytics. “The

Analytics 104

Analytics Multivariate analysis Forecasting Lead Ranking 104

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Inbox Insight

MARCH 13, 2024

5 common pitfalls associated with traditional techniques include: Overreliance on demographic information: Traditional lead prioritization methods often focus heavily on demographics. However, some traditional lead prioritization techniques, such as manual lead scoring, have proven to be time-consuming and often yield inaccurate results.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Zoominfo

MAY 30, 2018

Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. What is Predictive Content Analytics? In short, a predictive content analytics model helps improve content efficiency, reduce content wastage, and boost content engagement.

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Brandwatch Marketing

JULY 4, 2022

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

Analytics 95

Analytics Tools Best Practices Tagging 95

Martech

JULY 21, 2021

To ensure that customers and prospects have ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey that buyers currently navigate on their way to making a purchase, as well as how they interact post-purchase. (Hint: it’s always the year of the customer.).

Enterprise Management 132

Enterprise Management Analytics Marketing Management Ideal Customer Profiles 132

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Content interest. Get MarTech! In your inbox.

Marketing Analytics Tools 108

Marketing Analytics Tools Segmentation Analytics Google 108

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 124

Marketing Analytics Tools Marketing Attribution Analytics Google 124

Porch Group Media

DECEMBER 2, 2021

How to apply analytics and modeling to identify high-value customers for retention and loyalty programs. You might also be interested in our blog: Customer Retention Marketing Trends and Tactics. You might also be interested in our blog: Customer Retention Marketing Trends and Tactics.

Webinar Metrics 101

Webinar Metrics Demand Ad Building Marketing & Strategy 101

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Scoop.it

AUGUST 22, 2019

Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By crafting a great story and also analyzing data around open rates, click-through-rates, and behavior analytics, they can create campaigns that convert. Embracing the Data.

Top of Funnel 52

Top of Funnel Marketing Analytics Tools Analytics Optimization 52

FunnelEnvy

SEPTEMBER 19, 2022

Whether you’re running complicated data analytics platforms driven by AI and machine learning or a simple email marketing automation platform doesn’t matter. In this article, we’ll go over a few different ways you can find the right operator for your analytics, including information about the pros and cons of each method.

Analytics 78

Analytics Paid Search Agency Work Management Top of Funnel 78

B2B Marketing Directions

JANUARY 24, 2021

Using data to inform marketing decisions is widely seen as critical for marketing success. But recent research has found that most senior marketing leaders are disappointed with the results they've obtained from their analytics investments. The survey also found that analytics only influences 54% of marketing decisions (on average).

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

KoMarketing Associates

JUNE 11, 2012

When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. By extension, digging into your Analytics data you will help you discover which of your blog posts struck a chord with your readers.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Keywords 120

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. Congratulations to all our Predictive Analytics influencers who participated! Join Enterprise Lite to work with all of these Predictive Analytics influencers! 16 Nick Brestoff, M.S., Score: 30.79

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Digilant

FEBRUARY 28, 2024

In the coming years, the industry is going to pivot from being one built on “look-back” analytics to one driven by “look-forward” predictive marketing. Humans can only read, listen to, or watch a limited amount of information as input for our thought processes. That’s easy to say, but harder to fully comprehend.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

ClearVoice

AUGUST 19, 2019

To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms. Although there are many analytics platforms available today, many aren’t necessarily easy to set up and use, or provide accurate data. Click To Tweet.

Marketing Analytics Tools 87

Marketing Analytics Tools Analytics Google Psychographics 87

Scoop.it

OCTOBER 13, 2022

So how do you access the proper information to personalize your content curation strategy for each customer? The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. So, how do they work?

Curation 86

Curation Social Media Analytics Personalization 86

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Predictive analytics is one of the modern trends used by email marketers today. Understanding the Basics of Predictive Analytics.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 141

Youtube Analytics Video Marketing Optimization 141

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.” Let’s dig in!

Marketing Analytics Tools 126

Marketing Analytics Tools Analytics Google Conversion 126

DealSignal

JANUARY 20, 2023

Hot leads are customers that are most ready to make a purchase and have a high interest in your offering. Hot leads are potential customers that have shown a strong interest in a company’s products or services. Hot Leads target a potential buyer when he is most interested in your product and ready to make the purchase.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. What defines customer journey analytics? This allows marketers to explore the customer journey using data.

Marketing Automation Services 113

Marketing Automation Services Enterprise Management Work Management Marketing Management 113

Parse.ly

JULY 25, 2023

It’s increasingly becoming a science , aided by predictive analytics and data. Yet, with advanced predictive analytics, this challenge can be considerably eased. Why real-time analytics matter for viral content Google Analytics is infamous for its poor portrayal of live performance data.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

ClickZ

MARCH 9, 2021

By combining social listening intelligence with traditional sources, StarKist made product enhancements like reducing pouch size and unit price, introducing bolder flavors, and highlighting features consumers were interested in such as calorie count and protein content. Conversational analytics data from NetBase Quid/StarKist.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203