SmartBrief - Marketing

SEPTEMBER 25, 2023

My focus is on changes in consumer behavior, habits and wants over the last five years or, said another way, since before the COVID-19 pandemic, and how those changes affect marketing efforts. I came across an article published in marketing theory by professors and researchers at the University of York in the United Kingdom.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. To avoid the squishiness — the feeling that your money and effort is going to waste — you need to set up your content marketing program on a firm foundation.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Schubert B2B

NOVEMBER 14, 2018

In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Fast forward to today and the average marketer now uses five different marketing and media tools to accomplish their goals. There are a ton of resources available online for B2B marketers.

Marketing Automation Services 69

Marketing Automation Services B2B Marketing Tools Work Management 69

Optinmonster

DECEMBER 30, 2023

Originating from the newspaper industry, where the most important stories were placed above the physical fold of the paper, this concept has evolved significantly in the context of web design. Google values user experience, and a well-designed ‘Above the Fold’ area can contribute to better search rankings.

Examples 87

Examples Content Trigger Marketing Eye-Tracking 87

NuSpark Consulting

FEBRUARY 18, 2016

Your website is a marketing and sales tool. Hubspot has a great blog post on mapping lead nurturing content here How to Map Lead Nurturing Content to Each Stage in the Sales Cycle which you should read for more detail, but it’s a simple process. Analytics Can Help. So how does this relate to a blog post about B2B websites?

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? Marketing has become extremely competitive in recent years. In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation. Do you want to grow your business rapidly?

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

Valasys

JUNE 13, 2019

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

nDash

DECEMBER 14, 2020

I’m an expert in keywording, Google Analytics, and SEO, and I refuse to stop learning how to improve. I’m also someone who takes management seriously; I care about what’s right and what’s human. And while I love numbers as much as the next marketer, I believe data has limits. Risk management. Machine learning .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Hubspot

FEBRUARY 12, 2018

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. What Are Vanity Metrics?

Campaigns 78

Campaigns Planning Marketing Analytics Tools Click Rate 78

Optinmonster

SEPTEMBER 18, 2020

We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. This content could be just about anything: articles, videos, white papers, etc. Getting Started with Gated Content Marketing.

Lock-In 94

Lock-In Top of Funnel Conversion Marketing Automation Services 94

Albacross

NOVEMBER 4, 2021

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Second-party Intent Data. Second-party intent data is collected by another company and then purchased by you.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

PureB2B

JULY 18, 2018

And now that old methods are shunned , visitors are able to avoid marketing messages more easily. They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. They can be any page a visitor lands on after clicking on an ad, a call to action button, or any other marketing trigger. Email Marketing.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

PureB2B

JULY 17, 2018

And now that old methods are shunned , visitors are able to avoid marketing messages more easily. They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. They can be any page a visitor lands on after clicking on an ad, a call to action button, or any other marketing trigger. Email Marketing.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Optinmonster

FEBRUARY 21, 2024

(Note: If you haven’t started building an email list yet, you need to read our definitive guide to email marketing.) These approaches highlight important elements that you’ll need for any content marketing strategy , so add these tips to your blog traffic arsenal when following the 5 steps outlined above.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Single Grain

JULY 27, 2023

In today’s marketing world, you ought to be constantly seeking ways to grow your brand’s digital footprint. In this post, we’ll delve into the world of data-driven marketing, exploring its strategies, benefits and successful implementation. Work With Us What Is Data-Driven Marketing?

Marketing Analytics Tools 52

Marketing Analytics Tools Planning Customer Satisfaction Marketing Automation Services 52

Hubspot

DECEMBER 6, 2010

Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. That said, they are also one of the most useful tools for online marketing. The example below is a screenshot from HubSpot's sources report. 4) Check your Analytics.

Campaigns 28

Campaigns Allocation Marketing Analytics Tools Landing Pages 28

SnapApp

AUGUST 10, 2016

The Storyhackers content team creates content for large global brands and Fortune 500 clients, typically in the B2B marketing or SaaS world. Puri noted that given the nature of their work, they had experimented with almost every content marketing tool on the market (like Contently , Skyword , Kapost , and ScribbleLive.)

Planning 48

Planning Work Management Efficiency Tools 48

EMagine B2B Blog

MARCH 30, 2015

This month we are excited to feature another member of our Digital Marketing Team, AnnaMarie Tush, who has been with emagine for over a year. I work on the backend of the digital marketing team, so I’m not interacting much with clients, but I work on a lot of client projects. As a kid, what did you want to be when you grew up?

Marketing Analytics Tools 40

Marketing Analytics Tools Comparison Hubspot SEO 40

Hubspot

JANUARY 31, 2017

In his famous paper , Turing proposed a test (now referred to as the Turing Test ) to see if a machine’s ability to exhibit intelligent behavior is indistinguishable from that of a human. And if AI is already transforming the way we want customer service, how else could it change our jobs as marketers? But first, a disclaimer.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. The first step is to set up a funnel visualization in Google Analytics. The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Moz

DECEMBER 19, 2019

Posted by RuthBurrReedy Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. Ruth Burr Reedy shares her absolute best tips for getting your Analytics data accurate, consistent, and future-proof in this week's Whiteboard Friday.

Marketing Analytics Tools 66

Marketing Analytics Tools Analytics CMS Development Sample 66

Trade Press Services Newsletter

MAY 4, 2023

In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one. LinkedIn Learning LinkedIn Learning is a treasure trove of knowledge for B2B marketers. When you purchase an annual subscription, the price drops to $24.99

Paid Content 130

Paid Content Education Marketing Automation Services Cost 130

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. Image source: HubSpot.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

ClickZ

NOVEMBER 20, 2019

New products are introduced in the market almost every day, but not much is heard of the majority after the initial buzz surrounding their launch. Marketing should be a part of the product prototyping and development stage and not an afterthought. Let’s discuss how you can leverage marketing technology in product prototyping.

Marketing Analytics Tools 77

Marketing Analytics Tools Product Enterprise Management Startups 77

ClearVoice

OCTOBER 27, 2023

Search engine optimization (SEO) has become a vital cornerstone for B2B (business-to-business) marketing strategies. B2B SEO is a specialized branch of digital marketing that focuses on optimizing a company’s online presence to attract and engage other businesses as potential customers. What is B2B SEO?

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. It’s unlike anything else you may find online. Want to see all the 40 Heatmap tools right now?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

ClearVoice

SEPTEMBER 25, 2023

Content marketing isn’t for the faint of heart. In fact, according to recent data, only 29% of B2B marketers say their organization is very successful with content marketing. Essential Skill Areas for Content Marketing Not all content marketing skills are created equal.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight." What’s In Your Social Media Toolkit?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Scoop.it

MARCH 17, 2022

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Before you dive into our list of top social media management solutions for 2021, it’s worth taking a moment to consider the criteria for selection.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Hubspot

FEBRUARY 12, 2013

Blank screens are the enemy of inbound marketing. As an inbound marketer, your job is to take that empty page down a peg or two. When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. At HubSpot, we have an internal wiki page where staff can suggest topics for the blog.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Hubspot

MAY 1, 2017

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. Automation is nothing new to marketers.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Hubspot

NOVEMBER 18, 2015

But every marketer should be able to write -- and, more importantly, every marketer can write. Download The Marketer's Pocket Guide to Writing Good for free tips on how to become a better writer. They'll be able to vote on their favorites, and you'll be able to pick topics and better manage your time. 8) Google Docs.

Tools 28

Tools Best Practices Template Peer-to-peer 28