Only B2B

FEBRUARY 28, 2024

– HubSpot Leverage insights from intent data to personalize your outreach and establish meaningful connections with potential customers. Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Tomorrow People

NOVEMBER 21, 2017

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. A commercial data analytics company on Snapchat? Keeps content varied. That’s right.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

nDash

MAY 26, 2022

eBooks, guides, and white papers. Here are some suggestions: Analytics Tools. Marketers can use analytics tools to measure website traffic, analyze target audience behaviors, and research customer preferences—these insights guide marketing teams during demand generation and lead generation efforts. Google Analytics.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Optinmonster

DECEMBER 30, 2023

Originating from the newspaper industry, where the most important stories were placed above the physical fold of the paper, this concept has evolved significantly in the context of web design. HubSpot HubSpot is all about growth, and that’s exactly what its above the fold design shows.

Examples 89

Examples Content Trigger Marketing Eye-Tracking 89

NuSpark Consulting

AUGUST 23, 2018

The cherry-on-the-cake metric, however, is tracking the increase in organic keyword conversions in Google Analytics. White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. We compare that statistic to Company Z’s investment in content to determine their ROI. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

BOP Design

DECEMBER 11, 2018

A good place to start is with Google Analytics since you can track the majority of traffic to the website, behavior of website visitors, and website form submissions/events. At least several times a month, the sales team gets feedback from a prospect that the white paper was super helpful in choosing the right CPA.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

ClearVoice

NOVEMBER 25, 2022

A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Hubspot reports that short-form videos have the highest ROI of all social media content. Brand humanization. Short-form videos give users bite-sized information and entertainment.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Schubert B2B

NOVEMBER 14, 2018

In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Over the last decade, HubSpot has emerged as a major contender in the marketing automation space, and for good reason. We work with many different marketing automation platforms, with HubSpot being the foremost among them.

Marketing Automation Services 69

Marketing Automation Services B2B Marketing Tools Work Management 69

Hubspot

OCTOBER 15, 2019

Instead of a prospective employee filling out a paper application in-person, now most companies post applications on LinkedIn or Indeed. Plus, in 2019, a company's tracking process transfers to online analytics. For instance, HubSpot offers a free Sales hub to organize all of your sales materials online. Image Source.

Digital Transformation 76

Digital Transformation Template Work Management Marketing Management 76

SmartBug Media

MARCH 15, 2024

Predictive analytics: Using AI to analyze historical data and predict future trends can help franchise marketers anticipate customers’ needs, optimize inventory management, and develop more effective marketing strategies. They can answer common questions, offer product recommendations, and help with purchases.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

ATAK Interactive

JULY 21, 2020

We recommend the following sales enablement tools to include in your toolkit: HubSpot. HubSpot is one of the top sales enablement software (and the one we use!). Analytics tools that track which pieces of content resonated with your buyers and how many seconds they viewed each page of a proposal. LinkedIn Sales Navigator.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. HubSpot is also scalable. Target Audience.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

ClearVoice

DECEMBER 2, 2019

It pulls your entire content inventory or library, including all your blogs, ebooks, white papers, videos, newsletters, and more, allowing marketers to organize, categorize, and optimize a truly tailored content experience for your buyers. If you have been in the marketing space for any length of time, then you have likely heard of HubSpot.

Planning 96

Planning Marketing AI Marketing Plans Paid Search Agency 96

Animalz blog

JANUARY 23, 2023

GPT-3 can write convincingly about “Ecommerce analytics” but less convincingly about “Shopify analytics”; it can tackle “lead nurturing” with aplomb but descends into falsity when tasked with “lead nurturing sequences in HubSpot.” have changed dramatically since 2019.

Tools 125

Tools Content Marketing Content Work Management 125

SmartBrief - Marketing

SEPTEMBER 25, 2023

We have dashboards that measure customer responses in real time, and we have Google Analytics. Let’s not even get started on what Hubspot, Tablea and Domo can do for your reporting and tracking. We can track and attribute success or failure to every click and every pixel. All of that is great. I have seen this happen repeatedly.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

ATAK Interactive

JULY 21, 2020

HubSpot is one of the top sales enablement software (and the one we use!). Analytics tools that track which pieces of content resonated with your buyers and how many seconds they viewed each page of a proposal. HubSpot Integration to organize your pipeline and track accounts you connect with. LinkedIn Sales Navigator.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. Build analytical models and perform data science analysis 21.1% Model 1: The marketing operations 1-armed paper hanger.

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 117

Vidyard

NOVEMBER 7, 2018

Businesses still run on paper or software that is built on Microsoft access. Our first plan of attack was to create a five-step campaign in HubSpot, with a cadence of emails focused on the top five pain points people in the industry have, with each email driving back to a landing page on the website devoted to the problem.

Sales Qualified Leads 88

Sales Qualified Leads High Quality Lead Video Marketing Viral Marketing 88

ClickZ

JUNE 27, 2019

But a recent study by Hubspot found that 40% of salespeople are still using these outdated tools when a more sophisticated tech stack could give them much more time to focus on selling. If your team is still one of those relying on Excel and Outlook for your analytics, upgrading to AI technology could cut down on many of these errors.

Work Management 100

Work Management Forecasting Ideal Customer Profiles Marketing Management 100

KoMarketing Associates

APRIL 7, 2021

We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. White papers: 55% (compared to 60% in 2020). HubSpot says “44% of marketers say ‘Better measure the ROI of our demand generation initiatives’ is their top priority for 2021.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

NuSpark Consulting

FEBRUARY 18, 2016

Hubspot has a great blog post on mapping lead nurturing content here How to Map Lead Nurturing Content to Each Stage in the Sales Cycle which you should read for more detail, but it’s a simple process. Analytics Can Help. Alternatively, you can use Google Analytics > Audience > User Flow to observe the visitor paths.

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

Valasys

DECEMBER 18, 2019

Leveraging an exclusive, well-researched & diversified content strategy Valasys Media has a treasure-throve of content in the form of top stories, journals, white papers, case studies & e-books. HubSpot Blog: HubSpot was founded in the year 2006 & is amongst the best B2B marketing blogs for entrepreneurs to follow.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Marketing Insider Group

AUGUST 26, 2014

She felt that the ability to take a story idea, interview stakeholders and put pen to paper should be on the short list of important content marketing strategy skills. This includes understanding how to use digital platforms and analytics to gain reach using content. First, I appreciate every comment I get. campaign-based mentality).

Content Marketing 100

Content Marketing Enterprise Management Planning Paid Search Agency 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media. Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Hubspot

JANUARY 7, 2013

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. Analytical means they like to measure what they do, and they make decisions based on data.

CMO 28

CMO Hubspot Work Management Marketing Management 28

Schubert B2B

FEBRUARY 5, 2019

So, which marketing analytics should you pay attention to? The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Traffic sources.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

ATAK Interactive

JULY 21, 2020

We recommend the following sales enablement tools to include in your toolkit: HubSpot. HubSpot is one of the top sales enablement software (and the one we use!). Analytics tools that track which pieces of content resonated with your buyers and how many seconds they viewed each page of a proposal. LinkedIn Sales Navigator.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Content Standard

JULY 11, 2019

Second, everyone who signed up received an exclusive, short white paper that offered additional context, stats, and information from the talk. HubSpot offers a great tip: Set clear KPIs. Not too long ago, I logged in to a healthcare analytics webinar to learn more about the latest technologies. Going Deeper With Engagement.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Martech

MAY 25, 2022

According to Scott Brinker, VP of platform ecosystem at HubSpot, there are 9,932 martech solutions on the market — a 24% increase from 2020. It even connects to your CRM and your analytics dashboard. In other words, you need to take a holistic approach to technology deployment — and that encompasses your customer’s brain. .

Optimization 105

Optimization Trigger Marketing Email Marketing Video Marketing 105

Biznology

JULY 18, 2016

A white paper that takes a deeper dive? You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. If you’re rolling your own solution, you’ll need to roll your own analytics solution, as well. Those prospects should get a CTA that leads them to the next step of engagement. (A A worksheet template?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

TrustRadius Marketing

NOVEMBER 14, 2019

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Reporting & Analytics Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Optinmonster

SEPTEMBER 18, 2020

This content could be just about anything: articles, videos, white papers, etc. When you gate content, the data you collect on your audience (for example, via email marketing and analytics ) can help you understand them better. But don’t guess; use analytics to measure the success of your gated content in driving conversions.

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Schubert B2B

FEBRUARY 5, 2019

So, which marketing analytics should you pay attention to? The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Traffic sources.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Hubspot

MARCH 18, 2020

With the right sales automation tools, sales teams can spend less time shuffling papers and invest more time into shuttling leads into the pipeline. HubSpot Sales Hub. HubSpot Sales Hub is an all-in-one sales automation tool designed to optimize your entire sales process. They're relatively easy to automate in 2020.

Bombora 63

Bombora Automation Tools Forecasting 63

FunnelEnvy

APRIL 18, 2022

Here, the most common examples include someone signing up for your email newsletter or filling out a form to download a longer lead magnet such as an eBook or white paper. Source: HubSpot. Sales qualified leads (SQLs) are the next step beyond an MQL. A higher velocity is obviously better.

BANT 78

BANT Lead Ranking Inbound Marketing Marketing Qualified Leads 78