Hinge Marketing

SEPTEMBER 30, 2015

Not because it's a passing fad, but because it works. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Are more people coming to your services pages? Test your landing pages to improve your conversion rates. To your blog?

Work Management 48

Work Management Buy Analytics Marketing Management 48

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company. Talk about a juggling act!

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. You're not making an automated report — even a HubSpot intern can do that. You're making human analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

FEBRUARY 12, 2014

When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. How are their ads and landing pages different from yours?

PPC 28

PPC Startups Long Tail Marketing Planning 28

Hubspot

SEPTEMBER 29, 2011

Ever wonder how a landing page you created months ago is performing today? While new campaigns are important, don't let last month's hard work fall by the wayside. Start tracking the long tail value of your landing pages! Start tracking the long tail value of your landing pages!

Landing Pages 28

Landing Pages Lead Scoring Lead Ranking Generation 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Create dedicated, conversion-optimized landing pages. Track and test all of your activities so you can get a more accurate gauge of what's working. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . But is it working? A recent study found 74.6%

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Hubspot

JULY 22, 2015

Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. It allows website owners to tell Google if a piece of content is a duplicate version of another page. HubSpot customers can use the Keyword Tool do just that. 2) How to Find Your Most Valuable Keywords.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

OCTOBER 15, 2015

So to help set you up for success, we've put together a 30-day plan designed to give you a better sense of how SEO works, how it fits into your strategy, and what tools you can use to measure and report on your efforts. Day 1: Learn about how search engines work. HubSpot Marketing Blog. Search Engine Land. DejanSEO blog.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

APRIL 10, 2012

This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! So without further ado, here's how you can use marketing analytics to improve your SEO!

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 4) User Intent Helps You Craft Better Landing Pages and Increase Conversions.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. BuzzFeed’s calling card—quizzes—also works for B2B companies.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. And after some thoughtful strategizing and hard work, they were able to start a new blog and increase the traffic to that blog by 2,512.5%

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

DECEMBER 13, 2012

Bidding up can help increase your score initially, as well as optimizing your ads and landing pages. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab. The web pages your ads direct searchers to need to relate to both the ad copy and the keywords you bid on.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

FEBRUARY 17, 2015

Working at an agency, I typically get client requests that look like this: We want to earn coverage on top-tier media sites and get a lot of social buzz about our new [INSERT PRODUCT, PROGRAM, AWARD, ETC. It''ll be a great setup to rank for long-tail keywords, but its newsworthiness will be stifled because of this.

Lead Ranking 28

Lead Ranking Multi-Touch Attribution Brand Identity Branding 28

Hubspot

MAY 26, 2010

A few of us at HubSpot sat down together and developed a guide and some questions to ask search engine marketing consultants that you are consider hiring. Are you looking for more long tail keyword rankings? Compare metrics - How many customers have they worked with? How long did it take?

Consulting 28

Consulting Work Management Marketing Management SEO 28

Single Grain

JUNE 26, 2020

Target Local Searchers with Local Landing Pages and Listings. Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. We work harder. Create better pages and faster websites.

Traffic 145

Traffic Paid Content SEO Organization 145

Convert

MAY 12, 2022

CRO is about solving customer problems and pains, not shifting pixels on a page. Invest in a custom domain Set up Google Search Console and Analytics Choose a fast and responsive site Install useful SEO apps. On-page SEO. Your brand’s name is the first thing users see when your page appears on Search. Technical SEO.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. BuzzFeed’s calling card—quizzes—also works for B2B companies.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Single Grain

JULY 30, 2019

So if you think your SEO isn’t working, take a look at the tactics you’re using and see if they’re simply out-of-date. I’m not saying that content marketing doesn’t work anymore, but cranking out large quantities of low-quality content for $5 per post doesn’t work anymore. Long-Tail Keywords Only. That’s right.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Conductor

JULY 6, 2022

This overwhelming amount of data underscores why a “build it, and they will come” philosophy won’t work to generate web traffic in today’s oversaturated online marketplace. These two unique result types appear on Page 1 of Google, establish authority for your brand, and can influence search behaviors.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

accelerate agency

FEBRUARY 12, 2023

We will cover topics such as: Does SEO still work in 2023? A recent report by Brightedge found that 68% of online experiences begin with a search engine, but only 0.63% of those searchers will go beyond the first page of Google’s search engine result. There are a vast number of factors that go into determining each page’s ranking.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

SnapApp

FEBRUARY 5, 2019

This shift has created demand for a new working model for marketing and sales—one that requires close alignment between the two teams. Marketing can’t help sales become more efficient if the two teams work in silos. Prospects no longer come to sales with limited information. 17% plan to start using data appending.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Google Analytics Academy. Advanced Google Analytics.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

ATAK Interactive

AUGUST 8, 2019

Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . This is what marketing should look like – a never-ending continuum of work that supports these four functions.? Decision-makers will spend more to work with leaders . million viewers.

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

ATAK Interactive

AUGUST 8, 2019

Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . This is what marketing should look like – a never-ending continuum of work that supports these four functions.? Decision-makers will spend more to work with leaders . million viewers.

Paid Search Agency 78

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 78

SmartBug Media

JANUARY 2, 2020

Every time you write a new blog post you're adding another indexed page to your site, which Google and other search engines love! Each page you add gives you another chance to be found in search results (which is how most people look for content these days). Decide which type of content works best for your business.

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

ClearVoice

MARCH 26, 2021

But whatever we’re doing, chances are it’s not working. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry. How to conduct a content audit that actually works.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

ATAK Interactive

AUGUST 8, 2019

Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . This is what marketing should look like – a never-ending continuum of work that supports these four functions.? Decision-makers will spend more to work with leaders . million viewers.

Paid Search Agency 60

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 60

ClearVoice

MARCH 19, 2020

In SEMRush’s The State of Content Marketing 2019 Global Report , an analysis of over 700,000 articles revealed long pillar-style blog posts of 3,000 words or more tend to get triple the traffic and quadruple the shares of a more standard 901-1200 word blog post. Note to you: Embrace long-form content. Check this out.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

accelerate agency

JANUARY 10, 2021

We’re going to cover: Does SEO Still Work in 2021? Does SEO Still Work in 2021? To put it briefly: yes, search engine optimization still works in 2021. But only 0.78% of people doing a Google search go to the second page of Google’s search engine results. . Do they stay for a long or a short time?

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Hubspot

FEBRUARY 20, 2020

Now, I'm using that same exact process to lead SEO at Nextiva , and here is a snapshot of our organic keyword growth to prove that this really works: If you're looking to skyrocket your organic growth with an efficient SEO strategy in 2020, check out the five proven steps I've taken with both Sales Hacker and Nextiva to achieve tremendous results.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

accelerate agency

AUGUST 10, 2021

We’re going to cover: Does SEO Still Work in 2021? Does SEO Still Work in 2021? To put it briefly: yes, search engine optimization still works in 2021. But only 0.78% of people doing a Google search go to the second page of Google’s search engine results. . Do they stay for a long or a short time?

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Scoop.it

JUNE 30, 2022

For example, a news article on BBC News about COVID-19’s source investigation was trendy back in 2020 and 2021, but the page will eventually die out. HubSpot is a great example of a website that posts evergreen content. It saves you a lot of time so you can work on new pieces or focus on your products and services.

Relevance 81

Relevance Planning Content SERP 81