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Forrester Research Names Oracle Marketing Cloud a Leader

It's All About Revenue

That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape. This year, we’re proud to share that Oracle Marketing Cloud was a leader in their assessment. The need for simplicity in the digital marketing landscape is urgent. Product New

Act-On’s a Leader in the Forrester Wave™ and What That Means to You


So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. When Act-On was listed in Forrester’s 2014 report, our founder Raghu Raghavan called it an “ amazing milestone ” for the company. WIIFY? So, what’s in it for you?

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Predictive analytics is different.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing


Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes.

20 (More of the) Best SEO Guides, Tips and Insights of 2011


Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. SEO remains the most cost-effective way to drive website traffic. Example: “2.)

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Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence


So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Takeaway: Segmentation analytics are NOT predictions. This is a discussion I love having because the answers aren’t always obvious. Now Acme Inc. Bingo! Or is it? Well, it depends.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

The reason for this is simple: These customers are more often than not brand loyalists and willing to persuade others to become regular brand purchasers if they’re kept happy and engaged consistently in every single place they are interactive with brands. Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device.

What’s the Best Social Media Monitoring Tool? It Depends


Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Social media monitoring can be purchased separately for $3000 per year (putting that tool effectively in the $0-500 per month category) though most users combine at least a subset of the PR tools with this. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#.

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3 Ways To Connect With Today’s B2B Buyers

Tony Zambito

Depending on surveys from such sources as IDC , IDG Connect, DemandGen Report , Forrester , and more, we know that buyers are remaining invisible to B2B businesses and spend only a quarter of their time talking directly to sales when making purchase decisions. Image via Wikipedia. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today. Related articles.

Where is ROI Best Applied in the Sales Process?

The ROI Guy

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. At the final stages of the purchase decision, you have to help Prospects understand how your solution will: Deliver incremental value - with more potential savings, greater business benefits and lower investment risks. Quantify the Pain Why Now?

Content Marketing Must Focus On Customer Value

B2B Marketing Insider

That is according to a March 2014 report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Reaches customers early in the purchase process. Building audiences as a core asset.

Managing Marketing Content Across the Customer Life Cycle


One common definition of customer lifecycle is “the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.” Forrester defines the customer life cycle as follows: “The customers’ relationship with a brand as they continue to discover new options, explore their needs, make purchases, and engage with the product experience and their peers.” Steps and experiences leading up to their purchase (the RFP, reference calls, pilots, etc.) . The Customer Life Cycle .

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. You can follow any responses to this entry through the RSS 2.0


Taking Action to Turn Content Into Revenue


Research conducted by Forrester sums it up. Myth 2: If I publish more content, I’ll get buyers to move through the purchasing process faster. Content Creation Marketing AnalyticsB2B content marketers are under the gun to prove that content marketing performance is tied to business value—namely revenue. 3 Myths About Content Marketing. Just becoming a publisher is not enough.

5 Marketing Stats for New Business in 2014


89% of marketers say email is their primary channel for lead-generation (Forrester Research). 78% of all shoppers use the Internet to research and purchase products and services (Cisco Internet Business Solutions Group, “Catch and Keep Digital Shoppers,” 2013). Big Data/Predictive Analytics Marketing Automation/Email Marketing Mobile lead generation mobile stats

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Deliver More Sales Qualified Leads Using Predictive Intelligence


Using machine learning and predictive analytics, the model trains itself to look at the complex, ever-changing patterns behind sales success, and it delivers predictive scores. They can also learn the best actions to take to keep prospects moving forward towards a purchase. One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs).

The Right Data Fuels the Artificial Intelligence Race

HG Data

Given the growing demand for better insights and faster decision-making, Forrester expects investments in AI to grow more than 300% over the 2016 numbers. For the difference between lead scoring or even predictive lead scoring and predictive intelligence is the difference between ranking and prioritizing one’s existing leads and peering into a crystal ball to find net-new companies and prospects with a high likelihood to purchase…and then knowing where they are in the buyer’s journey. In 1957, Army mathematician Wiliam D. In other words, “garbage in, garbage out.”.

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Here's some stats to drive this point home even further, courtesy of the same Forrester report. You might want to sit down when reading this next sentence.

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Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

On the other side of the proverbial “brand” table sat the numbers and analytics “geeks,” as they were often called. Related posts: 3 Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. Not much.

16 Enigmatic Business Blogging and Other Marketing Stats


But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. 45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. For example, what percentage of businesses maintain company blogs? 57.9%

B2B Marketing Ops And Marketing Attribution, A Simultaneous Ascendence


If you’re unfamiliar, the marketing ops role covers a broad array of marketing technology management, from process and workflow design, to reporting and analytics, to planning and budget allocation. But now, customers are completing two-thirds to 90 percent of the purchase decision before contact (according to Forrester). Previously, attribution was a nice-to-have.

How Marketing Can Enable Sales To Use Video


Forrester Report: B2B Buyers Mandate a New Charter for Marketing and Sales. At Vidyard, our team had purchased a piece of technology ease this process; however, it didn’t fully integrate into the team’s daily habits and as a result it never got used. With so many conflicting priorities, is it realistic to align your sales and marketing teams in 2017? Why is alignment so tricky?

The Secret To A Better Customer Experience

B2B Marketing Insider

Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. SAP recently commissioned a new paper with Forrester called Delivering New Levels Of Personalization In Consumer Engagement in order to highlight the importance of personalization.

What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey


The Internet analytics company comScore reported that Cyber Monday 2015 set a record as the biggest US shopping day of all time, with sales topping more than $3 billion. Let’s begin with a quick recap of the Buyer’s Journey, which are the steps a purchaser takes before making a purchase. Decision/purchase (bottom –of-funnel) BOFU). Image Source: Forrester).

This Week in Content Marketing: Can Content Save Advertising?

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He is also “absolutely baffled” that large advertising holding companies seem to be ignoring opportunities to purchase talented content producers. I also want to call attention to new research from Forrester , which says 47% of companies have raised their content marketing budgets by 20% or more. We wrap up the show with a #ThisOldMarketing example from Westinghouse. Sponsor (36:29).

Agencies Under Pressure to be More Digital


According to Peter Levitan of WPP (who’s purchased a few agencies in his time), digital agencies tend to have a baseline value of 8x EBITDA. A 2015 Forrester survey found that “37 percent of firms place ownership of digital strategy at the ‘C’ level, with a further 44 percent looking to a senior vice president (SVP), executive vice president (EVP), or similar role to direct digital plans.”.

The Global State of the Mobile App and Push Notification Markets

It's All About Revenue

Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP & Principal Analyst, Forrester Research, Inc, it was broken into three topics. According to data from Flurry Analytics the time spent on apps has increased from 2013 to 2014 from 80% to 86% while conversely the time spent on the mobile web has decreased from 20% to 14%.

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9 Things Your Online Store Should Have To Keep Customers Happy

Vertical Response

You want a visitor’s experience to be easy and enjoyable for them to make a purchase or book an appointment, and share their positive experience with friends. Make it simple for customers to follow you, share their wish lists and purchases, and inspire them to pass your social posts on to friends. Is your online store as customer-friendly as it could be? Social media icons.

5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

A 2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. Various studies show that buyers now are really only engaging with sales representatives in about the last third of their purchasing process. You might have weak leads. The number and the quality.

50+ Video Marketing Stats that Prove You’re Doing it Right


96% of viewers find video helpful when making purchase decisions online – Animoto ( Tweet This ). 51% of executives under 40 reported making a purchase decision after watching a video – Forbes ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). 35% of businesses are using intermediate or advanced analytics to measure video performance – Vidyard ( Tweet This ). more likely to use advanced analytics – Vidyard ( Tweet This ). Engaging Viewers.

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87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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The Customer Service Arms Race


New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. And 53 percent claimed they are likely to abandon an online purchase if they can’t find a quick answer to their question. The other day I had several questions about Olark, a San Francisco-based software company.

Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. Two of my best friends as a content strategist are Google Analytics (and Search Console ) and BuzzSumo. Each year, typically during a weekend in mid-February, the NBA’s best players flock to a designated city for NBA All-Star Weekend. Let’s take a look: 1. Listening.

5 Myths of Social Media Marketing

Marketing Action

A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Still others use it during the final sales phase of finalizing the vendor and purchasing the solution. Myth #1: Social Media is Only for B2C Companies.

Guide Your Buyers Through the Customer Journey with Social Media

Modern B2B Marketing

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. It’s important to remember that engagement with a brand doesn’t necessarily begin or end with a purchase. Be authentic.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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Should “Data Scientists” Really Be #1 on CMOs Wish List?


Research VP Doug Laney asserted that the need for data scientists was “growing at about 3x those for statisticians and BI analysts” and that there is an “anticipated 100,000+ person analytic talent shortage through 2020.”. This complements feedback that we collected in a survey commissioned through Forrester Consulting. In the Forrester Consulting survey , B2B marketing leaders reported that the top sources of business data were manual inputs from sales reps (73%), list purchases (68%) and manual inputs from contact forms (55%)– data sources which are susceptible to errors.

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