Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

ClickZ

FEBRUARY 2, 2021

30-second summary: Many marketers are disappointed with the results of their data analytics. According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. This is where technology can really help. Looking beyond digital.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

6sense

JULY 22, 2020

Marketers of any experience level can use 6sense to launch micro-targeted, programmatic display campaigns for buyers across all stages of the purchase journey. Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Aberdeen

NOVEMBER 14, 2019

Instead, companies need to learn how to utilize past data and predictive analytics to generate better return on investment (ROI), and to gain insight into effective business strategies. 5 B2B Marketing Predictions for 2020 by Forrester. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Madison Logic

JANUARY 18, 2023

Research from Gartner shows that meaningful personalization boosts the chances that a customer will make a high-quality purchase by 9%. Use data that signal purchase intent to identify and understand your audience. Build content for your audience using data, not intuition . Data like ML Insights can tell you: .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Aberdeen

SEPTEMBER 10, 2019

Branding and customer communications lived on the creative side while KPI tracking and data analytics have helped marketers gain traction with business stakeholders. In the wake of ever-growing data privacy regulations, Forrester has come up with a new concept for marketers to think about — zero-party data.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Madison Logic

OCTOBER 11, 2022

Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. . Click here to learn more and request a demo! .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

The Customer

FEBRUARY 4, 2021

Atlaas can provide organizations with an understanding of why their customers do what they do – and then build a detailed roadmap to move them into congruency with their customers’ values, expectations and purchase intent.”. Atlaas’ founders, industry experts in marketing technology and services, include: Carl Doty, Principal.

Enterprise Management 52

Enterprise Management Paid Search Agency Lead Ranking Advertising Agencies 52

Engagio

OCTOBER 13, 2020

In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). CHANGE #3: Use Intent and Predictive Analytics to Focus Your Efforts. These predictive analytic should incorporate four key factors: F it: How closely does the account’s firmographics and technographics (e.g.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

QuanticMind

DECEMBER 13, 2019

A recent Forrester report calls companies that focus on the value of data “insights-driven businesses”, and they’re set up to dominate the competitive market. Once you have a clear understanding of what you hope to achieve with data analytics, you’re ready to identify which strategies and data management solutions you need to succeed.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 52

Televerde

OCTOBER 30, 2019

9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decision. 6 in 10 people say watching a video on Facebook has influenced their purchasing decisions. 20-50% of purchasing decisions are driven by peer-to-peer marketing (McKinsey, 2019). Forrester, 2017). Forrester, 2017).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Martech Advisor

NOVEMBER 5, 2019

In one of its official blogs IBM’s VP of Marketing Analytics, Ari Sheinkin shared that the results of programmatic media buying by Watson show a stunning 71% reduced Cost Per Click (CPC). As a result, they saw a 7% increase in purchase intent, along with a 14% lift in brand awareness. times rise in store traffic.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100