NuSpark Consulting

AUGUST 9, 2012

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Lists you appear on.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

NuSpark Consulting

AUGUST 9, 2012

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Lists you appear on.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Content Marketing Institute

FEBRUARY 2, 2018

We typically pay above market rates to secure the best writers and avoid high turnover. We analyze the ROI of each one. Because we write about topics such as advertising in social media, our data from $30 million in monthly spending for Facebook ads gives us a huge advantage in using original data to produce useful content.

Process 111

Process Lead Ranking Content Marketing Planning 111

Albacross

MARCH 19, 2018

In the sample campaign in the screenshot below, for example, you can clearly see that all the target accounts have a high number of views (in the hundreds and thousands). You can’t find it with ad networks like Facebook and LinkedIn. click-through-rate is a good benchmark. We have found that a 0.1% Branding impact. Conclusion.

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

Versium

OCTOBER 23, 2018

What we are all witnessing is the sunset of the golden age of traditional targeting and segmentation, due to the sheer power, efficiencies, cost savings and ROI potential of AI. Further complicating the issue, over 70% of people who engage in social media daily login to Facebook vs. 13% who use LinkedIn. Cookies Mobile ID’s etc.).

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

Versium

OCTOBER 23, 2018

What we are all witnessing is the sunset of the golden age of traditional targeting and segmentation, due to the sheer power, efficiencies, cost savings and ROI potential of AI. Further complicating the issue, over 70% of people who engage in social media daily login to Facebook vs. 13% who use LinkedIn. Cookies Mobile ID’s etc.).

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. Get 200% more leads per month through social media content on Instagram and Facebook. Create 30-day email campaigns to accelerate lead nurturing for 1,000 existing leads and improve the conversion rate by 100%. 3 types of content plans with sample scenarios.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Develop customer relationships, automate marketing programs, measure marketing ROI. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. There was also a clear ROI, which I’ll explain later. I noticed that traffic from my YouTube channel converted to email subscribers at four times the rate of any other source.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Hubspot

MAY 3, 2016

Without responsive design, you’ll likely have a large difference in bounce rate (the percentage of visitors who navigate away from your site after viewing only one page) between your desktop and mobile products. You can use Google Analytics to measure bounce rate if you are not doing so already. This is where big data comes in.

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Marketing Insider Group

MARCH 28, 2024

Word-of-mouth messaging — ratings, testimonials — is powerful because buyers rely on social proof, the psychological phenomenon of people assuming the actions and beliefs of others are correct. They’re twice as likely to place an item in their cart, have lower bounce rates, and convert nearly twice as much as new customers.

eCommerce 208

eCommerce Tactics Budget Programs Work Management 208

Single Grain

SEPTEMBER 29, 2020

But that doesn’t make his famous quote from 1962 about its importance any less relevant: If Ogilvy had had access to the tools that monitor user interaction, generating bounce and click-through rate metrics along the way, he’d have been an even bigger advocate for it. a) Reaching a Significant Sample Size. b) Turnaround Time.

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

NuSpark Consulting

MAY 19, 2012

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. There’s plenty of content on the web about Facebook Business Pages. Understand EdgeRank.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Contently

JULY 12, 2016

” To drive more meaningful engagement, HouseLogic invested in a robust content strategy, partnering with Contently to access its editorial services, engagement analytics, and a network of 60,000 freelancers. The articles were shared on the same channels—Facebook and email—after the headlines were optimized through Outbrain.

ROI 60

ROI Content Click Rate Marketing Management 60

Convert

JUNE 14, 2021

This can be distracting and cause trust issues, lowering your conversion rate. If it’s more leads then you should know down to the dollar what a lead is worth and the value of raising that conversion rate. More Facebook likes don’t necessarily mean more sales. Especially if the only data that we use is from our analytics.

Top of Funnel 105

Top of Funnel Sample Allocation Click Rate 105

QuanticMind

SEPTEMBER 9, 2020

The ROI gained from dashboards is greatest when you set-up defined components that empower you with all the information you need to move the needle for your business. Ultimately, the more refined and insightful your custom dashboard analytics are, the more actionable intelligence your evaluations will yield.

Cost Per Click 82

Cost Per Click ROAS CPC CPA 82

Sprout Social

DECEMBER 14, 2018

As businesses invest more and more in social media, they want to make sure they’re receiving a positive ROI. All social networks allow you to pull data from their native analytics based on specific date ranges. Because quarterly reports allow you to collect a larger sample size of data. And hey, these are fair concerns.

Social Media 88

Social Media Template Media Ad Frequency 88

Sprout Social

MARCH 4, 2020

Social captions (think: Facebook, Instagram). There’s no right answer here, but these types of sample goals will ultimately guide your promotional content strategy. Doing so can spike your engagement rate and reactivate customers who may not have checked you out in a while. Product descriptions. Marketing emails.

Social Media 124

Social Media Product Media Terms and Conditions 124

Content Standard

FEBRUARY 25, 2019

And you also want to determine where and how customers are engaging with that content, as it gives you great insight into the marketing effort’s ROI. What are UTM Codes, and How Can They Prove Marketing ROI? The benefit of adding a unique UTM_ID is that this best practice allows you to attribute ROI to each individual post.

Allocation 53

Allocation Budget Programs Ad Frequency ROI 53

Single Grain

JUNE 3, 2021

SEM skills to improve the ROI of the different digital marketing campaigns. Analytics skills to work with several marketing tools and analyze the ROI of different digital media campaigns. Regular optimization of ad copy based on campaign analytics is crucial to increase the ROI. Forecast Business Growth.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. Landing Page Analytics. A landing page is a standalone web page created specifically for a marketing or advertising campaign.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

NuSpark Consulting

JANUARY 14, 2017

The ad may feature a call to action to send for samples of products or it can include a request for a phone call appointment. As a result, you can market to a smaller, but more highly-curated, list of prospects for a better conversion rate. This saves you money and improves your conversion rates.

Account Based Marketing 100

Account Based Marketing Paid Search Agency Ads Work Management 100

Single Grain

JULY 22, 2019

Facebook can be a great place to start. According to Facebook’s earnings report , their ad revenue for the final quarter of 2018 was $16.6 That’s a phenomenal amount of ad revenue, making Facebook one of your best sources for reaching new leads. Dive Deeper: 30 Winning Facebook Ads and Why They’re so Effective.

Advertising Agencies 85

Advertising Agencies Paid Search Agency Planning Marketing Analytics Tools 85

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. It will also enable you to grow a fruitful advocacy program that drives a positive ROI. “In Why Employee Advocacy Matters for B2B.

Sales Management 144

Sales Management Practices Best Practices B2B 144

DivvyHQ

DECEMBER 12, 2017

In our new eBook, we feature exclusive insights from 10 leading content analytics , marketing, and digital thinkers who reveal how to get serious about content performance measurement. One year our audience might demand content via online forums or email, and the next they expect to get that same experience on Facebook and Snapchat.

Top of Funnel 62

Top of Funnel Planning Content Marketing Guerilla Marketing 62

SpotMe Blog

JUNE 2, 2021

With experiential marketing events, you’re focused on creating interactive messages that live in every part of your event — which will naturally boost attendance and ROI. High-level analytics on KPIs such as most active users, popular sessions, and downloads. Each guest selected wines, then received a box of samples before the event.

Planning 52

Planning Customer Satisfaction Broadcasting Paid Search Agency 52

B2B Digital Marketer

APRIL 8, 2021

If I were to ask you right now how much ROI you’re getting from all you’re digital marketing activities, chances are you don’t have a clue. Digital activity ROI assessment: [link]. So we see it when Facebook recognizes faces and photos or Google photos does the same thing, a fraud. Why is that? B2B DM gang.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy B2B Marketing 52

Contently

DECEMBER 5, 2019

Of that sample, 25,544 pieces of content came from financial services companies. Over that same stretch, though, average engagement rate (the percentage of people who spend at least 15 seconds with a piece of content) and finish rate held stagnant. Consumer Finance vs. Institutional Finance vs. Wealth Management.

Advertising Benchmark 167

Advertising Benchmark Marketing Budget Work Management Marketing Management 167

Single Grain

NOVEMBER 20, 2020

You can use a variety of filters like clicks, cost per click, return rate, etc. You can use the free version without creating an account, but you won't have access to the search volume or competition rating. You can quickly create different content campaigns and measure the content marketing ROI of your client projects.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

chiefmartech

APRIL 17, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Historically, content marketers and communicators have been frustrated by separate, disconnected content marketing analytics. Clients can then repair poorly performing content to reap greater digital marketing ROI.

API 44

API Content Conference Sample 44

Hubspot

FEBRUARY 27, 2019

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. If the current rate is lower than your max bid, you will only be charged the current rate. That's because LinkedIn has a powerful ads platform.

Linkedin 101

Linkedin Paid Search Agency Ads Campaigns 101

Webbiquity

JANUARY 31, 2017

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.”

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Hubspot

AUGUST 9, 2018

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics.

Paid Content 96

Paid Content Marketing Budget Creation Work Management Planning 96

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Moz

DECEMBER 16, 2019

Beyond Google, your business listings on other online platforms like Yelp, Facebook, Bing, Apple Maps, Factual, Foursquare, and Infogroup can ensure that customers are encountering your business across a wide variety of sites and apps. YouTube, Instagram, Pinterest, Facebook, Twitter, crafting forums.choices abound!

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62