Content Standard

NOVEMBER 13, 2017

Either way, Facebook is jumping on what it sees as a new ad opportunity, launching short-view video ads that will be a mere two seconds in length. According to research Facebook produced in collaboration with Oracle, these short-view videos have plenty to offer in terms of viewership and sales lift. That was what Facebook had in mind.

Research 95

Research Video Marketing Case Studies Top of Funnel 95

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

NuSpark Consulting

AUGUST 9, 2012

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Lists you appear on.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

NuSpark Consulting

AUGUST 9, 2012

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Lists you appear on.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Content Marketing Institute

FEBRUARY 2, 2018

We analyze the ROI of each one. We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. Understanding. Creating.

Process 111

Process Lead Ranking Content Marketing Planning 111

ClearVoice

MARCH 9, 2020

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. Here’s a sampling. Find out where to concentrate your efforts to maximize ROI. Do they rely on Facebook Events to stay looped in on weekend activities? What is the customer journey?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Albacross

MARCH 19, 2018

In the sample campaign in the screenshot below, for example, you can clearly see that all the target accounts have a high number of views (in the hundreds and thousands). You can’t find it with ad networks like Facebook and LinkedIn. Next, you need to evaluate which of your individual ads are performing best. Branding impact.

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Versium

OCTOBER 23, 2018

What we are all witnessing is the sunset of the golden age of traditional targeting and segmentation, due to the sheer power, efficiencies, cost savings and ROI potential of AI. As consumers, business decision makers prefer to collect most of their insights and information online to make educated purchase decisions.

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

Versium

OCTOBER 23, 2018

What we are all witnessing is the sunset of the golden age of traditional targeting and segmentation, due to the sheer power, efficiencies, cost savings and ROI potential of AI. As consumers, business decision makers prefer to collect most of their insights and information online to make educated purchase decisions.

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

Content Marketing Institute

JANUARY 9, 2019

Here’s a sample output from reverse engineering Google: The resulting lists hint at what words or categories to cover when developing new content around your reverse-engineered keyword. Extracting that hidden gem of insight can point you to courses of action with a high ROI. Google, Facebook, and Uber). cspenn Click To Tweet.

Marketing AI 93

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 93

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. Get 200% more leads per month through social media content on Instagram and Facebook. It includes information like keywords, topics, and related topics to ensure every piece contributes to marketing goals. 3 types of content plans with sample scenarios.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

ClearVoice

JUNE 23, 2020

In order to be credible, a testimonial also needs to include information on what company and department the person writing it worked for, around what time and in what industry. LinkedIn is obvious, but Facebook is preferred if consumers are the target audience. Checklist of where to use testimonials. On social media. In native content.

Work Management 97

Work Management Paid Search Agency Marketing Management Advertising Agencies 97

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Track opportunities and pipeline, manage contact and account information. Develop customer relationships, automate marketing programs, measure marketing ROI. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Use this information accordingly. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

MAY 3, 2016

You can use Google Analytics to measure bounce rate if you are not doing so already. Facebook and Google capitalize on user impatience with their Instant Articles and Accelerated Mobile Pages products. I can assure you the ROI is there. No one wants to pinch and zoom pdf files to be able to read them on his or her phone.

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Single Grain

SEPTEMBER 29, 2020

a) Reaching a Significant Sample Size. Any test that’s dependent on subject input needs a large enough sample size to be statistically relevant. Run two concurrent, identical Google or Facebook advertisements, each pointing the visitor to a different instance of the landing page being tested. b) Turnaround Time.

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

Marketing Insider Group

MARCH 28, 2024

An easy way to do this is to include a message on order confirmation pages and emails that encourages buyers to share their purchase on Facebook or Twitter. Customers are excited and happy when their packages arrive, so it’s the perfect moment to encourage them to snap a photo and tag your business on Facebook or Twitter.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

NuSpark Consulting

MAY 19, 2012

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. There’s plenty of content on the web about Facebook Business Pages. Understand EdgeRank.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Brandwatch Marketing

AUGUST 21, 2023

Buffer User-friendly and clean, Buffer is great for staggering content throughout the day across multiple social platforms: Facebook, LinkedIn, Twitter, Google+ and Pinterest. Hootsuite is the ideal solution if you’re seeking to combine publishing and engagement with a social analytics solution.

Enterprise Management 98

Enterprise Management Social Media Work Management Marketing Management 98

Convert

SEPTEMBER 14, 2020

How to set up UTM parameters in Google Analytics. How Google Analytics processes traffic sources UTM Parameters Best Practices. Using UTMs with web analytic tools allows you to segment data and understand how traffic flows to your site. For instance, Instagram, Google, Facebook, ActiveCampaign, etc.

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

Sprout Social

DECEMBER 14, 2018

As businesses invest more and more in social media, they want to make sure they’re receiving a positive ROI. All social networks allow you to pull data from their native analytics based on specific date ranges. Because quarterly reports allow you to collect a larger sample size of data. And hey, these are fair concerns.

Social Media 88

Social Media Template Media Ad Frequency 88

QuanticMind

SEPTEMBER 9, 2020

The ROI gained from dashboards is greatest when you set-up defined components that empower you with all the information you need to move the needle for your business. Ultimately, the more refined and insightful your custom dashboard analytics are, the more actionable intelligence your evaluations will yield.

Cost Per Click 82

Cost Per Click ROAS CPC CPA 82

Marketing Insider Group

FEBRUARY 25, 2020

I know because we did the math on how blogging frequency delivers ROI. Run a contest through your blog, giving away new brush samples. Increase marketing ROI. If your customer base isn’t as clearly defined as in the hypothetical situation above, you’ll have to do a little digging: Web and social media analytics.

Ideal Customer Profiles 275

Ideal Customer Profiles Trade Show Ad Frequency CMO 275

Adobe Experience Cloud Blog

DECEMBER 15, 2014

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. Now for the holy grail of content marketing ROI—how has your content asset impacted pipeline and closed won deals? Revenue Attribution.

Multi-Touch Attribution 48

Multi-Touch Attribution Sales Management ROI Top of Funnel 48

Convert

JUNE 14, 2021

In fact, the word literally means ‘I have an idea based on X information and I think Y might happen in Z circumstance’. More Facebook likes don’t necessarily mean more sales. Especially if the only data that we use is from our analytics. We call this sample pollution. Having an invalid hypothesis. This is fine.

Top of Funnel 105

Top of Funnel Sample Allocation Click Rate 105

Content Standard

FEBRUARY 25, 2019

And you also want to determine where and how customers are engaging with that content, as it gives you great insight into the marketing effort’s ROI. But untangling all this information can get a little tricky. What are UTM Codes, and How Can They Prove Marketing ROI? Image attribution: Will Wilson.

Allocation 53

Allocation Budget Programs Ad Frequency ROI 53

NuSpark Consulting

JANUARY 14, 2017

The ad may feature a call to action to send for samples of products or it can include a request for a phone call appointment. Companies use persistent cookies to compile information on people who have used their website. The ad may be a video, automated pop-up or deep link ad attached to a mobile app.

Account Based Marketing 100

Account Based Marketing Paid Search Agency Ads Work Management 100

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. These candidates are three times more likely to trust information from a current employee of a company than the “official” word of the company itself.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. The most common use of a landing page is to capture information about your leads. The lead capture page. First horizontal swipe.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

B2B Digital Marketer

APRIL 8, 2021

Data provides valuable information for business decisions and has become one of a company’s greatest asset. If I were to ask you right now how much ROI you’re getting from all you’re digital marketing activities, chances are you don’t have a clue. .” Digital activity ROI assessment: [link].

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy B2B Marketing 52

Single Grain

JULY 22, 2019

Facebook can be a great place to start. According to Facebook’s earnings report , their ad revenue for the final quarter of 2018 was $16.6 That’s a phenomenal amount of ad revenue, making Facebook one of your best sources for reaching new leads. Dive Deeper: 30 Winning Facebook Ads and Why They’re so Effective.

Advertising Agencies 85

Advertising Agencies Paid Search Agency Planning Marketing Analytics Tools 85

DivvyHQ

DECEMBER 12, 2017

In our new eBook, we feature exclusive insights from 10 leading content analytics , marketing, and digital thinkers who reveal how to get serious about content performance measurement. One year our audience might demand content via online forums or email, and the next they expect to get that same experience on Facebook and Snapchat.

Top of Funnel 62

Top of Funnel Planning Content Marketing Guerilla Marketing 62

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Sprout Social

JANUARY 30, 2019

Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Sample Social Media Goals for 2019. Improve ROI. Positive social media ROI doesn’t happen by accident. And thanks to the sheer wealth of demographic data and social media analytics tools out there, you really don’t have to anymore.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Webbiquity

JANUARY 31, 2017

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.”

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

chiefmartech

APRIL 17, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Historically, content marketers and communicators have been frustrated by separate, disconnected content marketing analytics. We quickly realized, however, that such information was only part of the big-picture answer.

API 44

API Content Conference Sample 44

nDash

JUNE 23, 2021

Email marketing software, Google Analytics, social media analytics help uncover most of this information. Did you know that email campaigns are approximately 40 times more successful than using Facebook and Twitter combined? Here’s the breakdown: Facebook: Tuesdays and Thursdays between 8:00 AM and 12:00 PM.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96