Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.
Generating Leads from a Facebook Fan/Business Page Engagement Strategy
MAY 19, 2012
Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.
The business case for dwelling on dwell time
grow - Practical Marketing Solutions
JANUARY 18, 2016
This measure is particularly noteworthy in today’s marketing environment because we know that Facebook has changed their EdgeRank algorithm to acknowledge this metric. But if the New York Times is judging success by dwell time and Facebook is rewarding it, perhaps we need to reconsider how we are measuring content marketing success. I’m a big fan of the New York Times.
The Life of a Content Asset: Tracking Real ROI
Modern B2B Marketing
DECEMBER 15, 2014
Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. It is a fact that content marketers struggle to determine ROI of a single content asset—how well is it really performing and is it contributing to revenue and closed deals? Downloads. Not too shabby!
A Social Media Measurement Dashboard; One Approach
AUGUST 9, 2012
Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There are so many social media tools, platforms, and analytics hubs (many we use); so I wrote this to put in perspective my view on social media analytics and how I combine the various metrics into a measurement dashboard that makes sense to all parties as discussed above. Facebook.
A Social Media Measurement Dashboard; One Approach
AUGUST 9, 2012
Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. This post includes a sample dashboard based on our real world approach to social media clients.
Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
JANUARY 18, 2016
You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. Keep teams focused and clients informed about campaign performance with easy-to-understand dashboards and analytics. There are lots of sample agreements and contracts available online. ROI Calculators. So why do it now?
Geofencing? And other ways to target ads to trade show attendees without being there.
MARCH 30, 2016
However, trade shows are costly, and measuring ROI can be complicated. If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference. Facebook Interest ads. In fact, research has proven this to be true. Geofencing.
Digital Does Not Mean "Just Build a Website"
MAY 3, 2016
You can use Google Analytics to measure bounce rate if you are not doing so already. Facebook and Google capitalize on user impatience with their Instant Articles and Accelerated Mobile Pages products. Do you have a user experience designer on staff or a consultant helping you with removing roadblocks? I can assure you the ROI is there. Data support this. Time to Get Started.
Contently Case Story: These 4 Engagement Metrics Proved HouseLogic’s Content ROI
JULY 12, 2016
” To drive more meaningful engagement, HouseLogic invested in a robust content strategy, partnering with Contently to access its editorial services, engagement analytics, and a network of 60,000 freelancers. ” “Contently’s analytics suite is built for content marketers to be able to assess engagement metrics in a way that makes sense.”
Here’s just a taste of what transpired at MarTech Europe this week
OCTOBER 23, 2015
If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing. Shape our choice of analytics to run.
What to expect when you’re expecting #MarTech next month
FEBRUARY 9, 2016
Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI. So how will this be the biggest and the best MarTech yet? Siri anyone?
The Ultimate Guide to Hiring Effective Marketers
OCTOBER 10, 2014
If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. Sample Job Ad. If you’ve noticed, I’ve even sprinkled in sample questions you can already use. What is your understanding of ROI?
A 50-Point Checklist For Creating The Ultimate Landing Page
DECEMBER 11, 2012
Are you providing a sample (preview of first chapter etc.) of your giveaway, if applicable? Get free optimization and conversion tips in your inbox. --> Start a FREE trial now and build, publish and A/B test your marketing campaigns for a higher ROI and more creative freedom than youve ever had before. -->. Measuring Social Media ROI & Goal Conversions with Google Analytics 5.
Agencies: How to Build an Email Campaign – When Your Client Has No List
SEPTEMBER 8, 2015
Increased ROI. While visiting websites, some people are more visually oriented and prefer buttons to click, but others are more analytical and are prone to browsing the links, both in the drop-down tabs along the top menu bar and along the bottom of the page. Sample Content. Purchasing Lists. For a quick start, you can look into buying lists. Quality vs. Quantity. Spam traps.
Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Modern B2B Marketing
NOVEMBER 15, 2012
Develop customer relationships, automate marketing programs, measure marketing ROI. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Track program objectives, results, and costs to assess the program ROI. They can also provide analytics, so you know how many people have registered, how many attended, and so-on.
New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
DECEMBER 28, 2012
hooked up my Facebook and Linkedin accounts and every time any of my connections gets covered in the news, I get notified. At first, I thought this could be annoying, but they do a great job of putting notifications into a digest, and the e-mails aren’t overwhelming. Pinterest influence and analytics tool. Check out the new social apps launched in 2012 that the industry is toasting!
For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await
AUGUST 29, 2013
These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation. Three New(ish) SEO Tactics For Online Marketing in the Industrial Sector.
Twitter SEO? Think Twylah.
SEPTEMBER 9, 2011
Your Twylah page promotes YOU by including links back to your homepage, a follow link, as well as Google+, Facebook Like, and Tweet buttons at the very top of your page. Although the data sampling was small, it turns out that I had a click-through of 1.7%, which is several times the CTR for Google AdSense ads that appear on my website. There's No Such Thing as Social Media ROI.
Social Media Outsourcing Increases 128% in Two Years [New Report]
APRIL 4, 2012
That way, if you do decide to outsource, you know what to look out for so you actually see ROI on your outsourced social media spend. Some of us are analytical, some are content creators, some are graphically inclined -- a lucky few are all three. Analytics. If marketers aren't sure how to do this, it's no wonder social media analytics is being outsourced to a third party.
The Mi6 Chart Toppers, November 2010
MI6 Marketing Agency
DECEMBER 15, 2010
Article/Post: Twitter’s Official Analytics Product Has Arrived. Observations: Twitter analytics is top of mind for our readers and it is for us too. It’s also important for Twitter to provide this type of tool to businesses so they can measure key performance indicators and ROI. But, Facebook is the social media juggernaut and can’t be ignored. Brand recall?
40 Bite-sized Insights from the 2010 Inbound Marketing Summit
B2B Ideas @ Work
OCTOBER 12, 2010
If you’ll pardon my narrow categorizations, here’s a sampling of the rich conversation: Customer Engagement • “You’ve got to have faith that customer engagement is the anchor that will hold your business together.” ” • “Email is still important ,,, it’s the currency for Facebook, Twitter, etc.”