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The 29 Best Web Analytics Tools


While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” 15) Open Web Analytics.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Therefore, marketers have to devote time to determining  exactly how each marketing dollar will be spent so they can optimize the ROI. From the insights you gain from each investment, you can then adjust your understanding of your budget based on individual ROI metrics from campaigns. You You might use a variety of metrics to determine your ROI (e.g. Paid Advertising: 20-30%.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy


Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.

The 29 Best Social Media Monitoring Tools


Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” ” — RazorSocial (Analytics).

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9 Ways to Make Your Marketing Analytics Actionable


Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them. Have you ever?

MQL 21

The 26 Best All-in-One SEO Tool Suites


Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Sample review:  “Get a complete local SEO report in just 15 minutes. Sample review:  “Although often labeled as a backlinks tool, this tool also puts a focus on content marketing.

SEO 99

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest). The below chart looks at the impact of blog titles towards how many times they're shared across both Twitter and Facebook. The author.

A Social Media Measurement Dashboard; One Approach


Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There are so many social media tools, platforms, and analytics hubs (many we use); so I wrote this to put in perspective my view on social media analytics and how I combine the various metrics into a measurement dashboard that makes sense to all parties as discussed above.  Facebook.

A Social Media Measurement Dashboard; One Approach


Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  This post includes a sample dashboard based on our real world approach to social media clients.

Contently Case Story: These 4 Engagement Metrics Proved HouseLogic’s Content ROI


” To drive more meaningful engagement, HouseLogic invested in a robust content strategy, partnering with Contently to access its editorial services, engagement analytics, and a network of 60,000 freelancers. ” “Contently’s analytics suite is built for content marketers to be able to assess engagement metrics in a way that makes sense.”

Geofencing? And other ways to target ads to trade show attendees without being there.


However, trade shows are costly, and measuring ROI can be complicated. If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference. Facebook Interest ads. In  fact, research has proven this to be true.   Geofencing.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. Keep teams focused and clients informed about campaign performance with easy-to-understand dashboards and analytics. There are lots of sample agreements and contracts available online. ROI Calculators. So why do it now?

Digital Does Not Mean "Just Build a Website"


You can use Google Analytics to measure bounce rate if you are not doing so already. Facebook and Google capitalize on user impatience with their Instant Articles and Accelerated Mobile Pages products. Do you have a user experience designer on staff or a consultant helping you with removing roadblocks? I can assure you the ROI is there. Data support this. Time to Get Started.

The Ultimate Guide to Hiring Effective Marketers


If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. Sample Job Ad. If you’ve noticed, I’ve even sprinkled in sample questions you can already use. What is your understanding of ROI?

Here’s just a taste of what transpired at MarTech Europe this week


If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing. Shape our choice of analytics to run.

What to expect when you’re expecting #MarTech next month


Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI. So how will this be the biggest and the best MarTech yet? Siri anyone?

CPM 39

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Are you providing a sample (preview of first chapter etc.) of your giveaway, if applicable? Get free optimization and conversion tips in your inbox. --> Start a FREE trial now and build, publish and A/B test your marketing campaigns for a higher ROI and more creative freedom than youve ever had before. -->. Measuring Social Media ROI & Goal Conversions with Google Analytics 5.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

Develop customer relationships, automate marketing programs, measure marketing ROI. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Track program objectives, results, and costs to assess the program ROI. They can also provide analytics, so you know how many people have registered, how many attended, and so-on.

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For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await

KoMarketing Associates

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation. Three New(ish) SEO Tactics For Online Marketing in the Industrial Sector.

New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012

WindMill Networking

hooked up my Facebook and Linkedin accounts and every time any of my connections gets covered in the news, I get notified.  At first, I thought this could be annoying, but they do a great job of putting notifications into a digest, and the e-mails aren’t overwhelming. Pinterest influence and analytics tool. Check out the new social apps launched in 2012 that the industry is toasting!

API 40

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

Increased ROI. While visiting websites, some people are more visually oriented and prefer buttons to click, but others are more analytical and are prone to browsing the links, both in the drop-down tabs along the top menu bar and along the bottom of the page. Sample Content. Purchasing Lists. For a quick start, you can look into buying lists. Quality vs. Quantity. Spam traps.

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Social Media Outsourcing Increases 128% in Two Years [New Report]


That way, if you do decide to outsource, you know what to look out for so you actually see ROI on your outsourced social media spend. Some of us are analytical, some are content creators, some are graphically inclined -- a lucky few are all three. Analytics. If marketers aren't sure how to do this, it's no wonder social media analytics is being outsourced to a third party.

Twitter SEO? Think Twylah.

WindMill Networking

Your Twylah page promotes YOU by including links back to your homepage, a follow link, as well as Google+, Facebook Like, and Tweet buttons at the very top of your page. Although the data sampling was small, it turns out that I had a click-through of 1.7%, which is several times the CTR for Google AdSense ads that appear on my website. There's No Such Thing as Social Media ROI.

Account-Based Marketing Ad Targeting: Cookie or IP-Address?


The ad may feature a call to action to send for samples of products or it can include a request for a phone call appointment. The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). They are combined with other sales enablement tools that use predictive analytics to target the people with the power and authority to purchase the product or service. The ad may be a video, automated pop-up or deep link ad attached to a mobile app.

The Mi6 Chart Toppers, November 2010

MI6 Marketing Agency

Article/Post: Twitter’s Official Analytics Product Has Arrived. Observations: Twitter analytics is top of mind for our readers and it is for us too. It’s also important for Twitter to provide this type of tool to businesses so they can measure key performance indicators and ROI. But, Facebook is the social media juggernaut and can’t be ignored. Brand recall?

40 Bite-sized Insights from the 2010 Inbound Marketing Summit

B2B Ideas @ Work

If you’ll pardon my narrow categorizations, here’s a sampling of the rich conversation: Customer Engagement • “You’ve got to have faith that customer engagement is the anchor that will hold your business together.” ” • “Email is still important ,,, it’s the currency for Facebook, Twitter, etc.”