KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

MAY 25, 2022

Does Google Ads Work for B2B? . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

APRIL 9, 2019

But here’s just one example : 58% of marketers said their top priority was lead quality. We’ve also included a handful of tools that aren’t primarily known as pay per click tools – but if you know how to use them, they can really help B2B lead generation campaigns. Leads that become closed deals and real revenue. Google Trends.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

JUNE 11, 2012

When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. By extension, digging into your Analytics data you will help you discover which of your blog posts struck a chord with your readers.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Keywords 120

KoMarketing Associates

FEBRUARY 19, 2019

It’s a routine I’ve perfected over the last few years and while it may not be for everyone, it helps me stay on track. More so, it helps to ensure my clients’ sites are performing at their best. To help you stay on top of your programs and create a positive routine, I’ve put together five essential SEO tasks to do each day.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

MAY 6, 2020

Promoting the live streamed event prior, as well as ensuring company employees are aware and involved on social media during the live stream, will help to aid efforts and increase engagement and reach for the event. For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JUNE 30, 2021

There’s nothing like directly tying a metric to compensation to help a marketer focus on it. Despite all that, at least marketers are working the problem. Lead qualification strategies are evolving, and every year B2B marketers improve on what’s working and drop what isn’t working.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

NOVEMBER 28, 2017

This can be done with the help of A/B testing tools. Find What Elements Work Best. Linking Optimize with Analytics. Another big benefit of using Google Optimize is its ability to easily connect with Google Analytics. While other A/B solutions, such as Optimizely, have more features, they come at a price. Final Thoughts.

Adwords 208

Adwords Optimization Google Landing Pages 208

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

DECEMBER 2, 2020

Here they are, per LinkedIn’s help page on the subject : Only page admins with fewer than 500 connections are able to invite all their connections via a ‘Select all’ option. So with even two months of careful work using your invitation credits, an organizations’ content and company could gain a lot of visibility.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

DECEMBER 1, 2016

Here’s an example of the existing assets we have on KoMarketing for the phrase “B2B content marketing ”. The integration of this tag helps mitigate issues with inadvertent indexing of campaign-tracking information or session ID’s in web addresses. The Google Search Analytics Audit. The Social Media Visibility Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

OCTOBER 23, 2018

You have to fit your conversion optimization work into the very limited time you’ve got. As you may know, the higher a conversion rate you’ve got to work with, the smaller a test sample you need to get statistically valid results. It’s enough to help you remember all your test ideas and rank them according to benefit and priority.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

SEPTEMBER 11, 2015

No matter what your specific industry is, if you’re in B2B, there are a several very useful disciplines and points of action that can help you implement campaigns successfully. Website Analytics. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

NOVEMBER 22, 2016

If you’ve been in the agency world for any length of time, you know how it works: A new program starts and you spend a significant amount of time learning about their business, their industry, their brand, messaging, etc. At KoMarketing, we are fortunate to work with clients whose spaces tend to overlap. What do they look for?

Training 120

Training SEO Advertising Agencies Marketing Analytics Tools 120

KoMarketing Associates

AUGUST 18, 2016

So let’s take a look at some proactive steps you can take when your content marketing initiatives don’t perform as well as expected: Get Analytical. Examples of metrics we analyzed include the following: Total & organic website traffic (via Google Analytics). Landing page performance (via Google Analytics).

Content Marketing 120

Content Marketing Marketing Analytics Tools Planning Content 120

KoMarketing Associates

NOVEMBER 7, 2019

They should ensure they have the right technologies in place that can help them produce, manage, distribute, and measure their content-related efforts efficiently and accurately.”. For example, did they recently add content marketing expertise? ” What changes have you seen these marketers make to develop improvements?

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

KoMarketing Associates

DECEMBER 22, 2016

This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Before you ever begin with your content development plan, you’ve got to have an idea of what you’re working with already. Analysis Phase.

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

APRIL 26, 2018

It can be easy to fall into the trap of sending the same long form statement of work to each potential prospect. Services, platforms, technology, reporting, analytics, and more – we are successful marketers because we have a solid roadmap we use to drive program results. In many cases this may make sense.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. How long do people watch your videos? Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JUNE 2, 2016

How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Network Analysis in Action.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

JULY 12, 2016

HOW COULD MARTECH POTENTIALLY HELP B2B MARKETERS BETTER UTILIZE THEIR DATA AND ANALYTICS? MarTech is an enabler for data and analytics. For data, MarTech can help clean, organize, and format data. For analytics, MarTech can help with visualization and advanced analytics (e.g.,

Optimization 120

Optimization Class B2B Sales Paid Search Agency 120

KoMarketing Associates

MARCH 5, 2019

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. As an example, let’s say you are looking to target marketing directors in the technology industry.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

AUGUST 7, 2018

You tested whether adding a testimonial or a trust certificate might help. A couple of those tests worked. Maybe not everything you tried worked, but some of it did. But we can share some ideas and principles that could help you re-imagine how your sales funnel works, or how people think of and interact with your brand.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. 4 Actionable Insights from Google Search Console Search Analytics Reports. KoMarketing’s Top 10 Posts of 2017. 8 Steps to Open a Baidu PPC Account.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

NOVEMBER 10, 2015

For example, 25 percent are ‘very successful’ – that’s a really good number. For example, one of the most effective pieces of video in our report was ‘tutorial videos.’ For example, ‘distribution and hosting’ and ‘reporting and analytics’ are much more advanced than they were just two years ago.

Video Marketing 120

Video Marketing Planning Content Marketing Marketing & Strategy 120

KoMarketing Associates

JANUARY 2, 2018

In an effort to ensure time can be invested in cross-training endeavors, try to add “holds” or other sensible reserved times to your calendar to help mitigate unsuspecting or last minute scheduling. For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JANUARY 8, 2019

Data not only gives us information on usage, behavior, and trends that we need to shape content initially, it also helps us track conversions to learn if we are moving the needle with the content we are creating. So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

NOVEMBER 9, 2017

As an example, companies in the Southern U.S. “For example: if a piece of content doesn’t perform it could be because the headline wasn’t compelling, or perhaps the graphic associated with the piece wasn’t attractive to the intended audience. Is new marketing technology helping? Why or why not?

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

KoMarketing Associates

JANUARY 23, 2018

Let’s say you do marketing for an accounting firm that works with mid-size companies in Boston. It’s darn near a work of art. While this is an extreme example, it explains why high-quality content is not necessarily what we want. Random high-quality content will not help. In fact, we know it isn’t working.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? Nearly 72 percent of respondents claimed that the use of data and analytics is helping with smarter targeting. Loyalty will eventually be measured in segments of one.”.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

KoMarketing Associates

MAY 3, 2016

Here are five misconceptions in the analysis of online marketing tactics that need to be considered when evaluating B2B marketing performance and making judgments on what works and what needs to be improved. Analyzing the type of blog posts that perform better than others helps drive program improvements over the long run.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. Buffer is another tool that’s designed to help with social media management.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

NOVEMBER 13, 2013

We know this information because of our new feature, Conversation Analytics. It can tell you, for example, if the call resulted in a follow-up appointment, purchase, or a missed opportunity. Conversation Analytics tells you what happened ON the call. Conversation Analytics tracks conversions for every call automatically.

B2B 120

B2B Landing Pages Leads Lead 120

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. When to Refresh Content.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. It also helps people find you when they are looking for experts and/or the best people to answer their questions on Quora.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

OCTOBER 10, 2017

They can study analytics to see how long people are staying at their web pages, how much content they’re downloading, whether they’re taking the next step suggested in a call-to-action, etc. It’s also important to work closely with your sales team. For example, is the persona someone in the discovery phase?

Peer-to-peer 136

Peer-to-peer Content Buyer Personas Mobile Marketing 136