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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. this year as well. Anyone continuing those outdated tactics today is doomed.

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5 Areas of Local SEO For B2B Marketing

KoMarketing Associates

For example, local SEO is still important for B2B companies, but it’s easy for it to fall through the cracks, especially if businesses don’t have a local store or serve customers around the country (or even worldwide). This is the most basic aspect of local SEO that is still ignored (alarmingly!) Claim Review Pages. Local Pages.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

eMarketing Association Network. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Google Analytics.

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Content Marketing in 2023: 35 Stats You Should Know

ClearVoice

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Combining AI and other advanced analytics techniques to improve decision-making. Combining AI and other advanced analytics techniques to improve decision-making. billion in 2023.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Source: eMarketer. Buyers search heavily, so SEO matters. Marketing Analytics Support Customer Journey Tracking. Marketing analytics can help. Look for signals in your marketing analytics. SEO also matters in early-stage content. You may assume B2B companies are all in with content marketing. Consideration.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

SEO has the potential to drive torrents of traffic and new leads. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Image Source: eMarketer. Optimize Your Content for SEO. To make your SEO work, focus on optimizing your site for relevant keywords.

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How Leveraging Video Content Boosts Organic SEO

Valasys

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.