Remove Analytics Remove Emarketing Remove PPC Remove SEO
article thumbnail

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Adjust and adapt PPC campaigns. Perfected PPCs. this year as well.

article thumbnail

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

eMarketing Association Network. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Google Analytics.

Linkedin 141
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. Google AdWords & Analytics Certifications and Google’s Academy for Ads. eMarketing Institute’s Free Online Marketing Course & Certification. WordStream’s PPC University.

Training 185
article thumbnail

Why we care about performance marketing

Martech

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up. They also help with recruitment, SEO and tracking/reporting.

article thumbnail

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

eMarketing Association Network – 525,073 members. Members of this group are highly experienced professionals with expertise in analytics, inbound marketing, social media, SEO, PPC, B2B – all things internet marketing. SEO SEM Social Media (Digital Search & Internet Marketing) – 61,435 members.

Linkedin 120
article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

eMarketer ). eMarketer ). eMarketer ). eMarketer ). The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( WordPress Hosting SEO ).

article thumbnail

How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

Use data from Google Analytics, your email marketing service, and your marketing automation system to understand what sources are driving the most leads. Tactic: PPC campaign. Display Advertising & Pay-Per-Click (PPC). PPC, while more costly, is extremely customizable. Search Engine Optimization (SEO).