SmartBug Media

AUGUST 17, 2020

We’ll start with the cons first and then move toward the many benefits of the HubSpot ecosystem. There is no getting around having to pay for HubSpot. Unlike WordPress, which is free and open source, HubSpot is a paid solution for marketing automation and website development. It Certainly Isn’t Free.

CMS Development 93

CMS Development Industry CMS Hubspot Enterprise Management 93

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Hubspot

AUGUST 22, 2019

Over the past year, my team at HubSpot tested Facebook Live vs. YouTube to figure out whether live video was really worth the hype. Like many other marketing teams across the globe, my team at HubSpot were no strangers to the live video trend. Here, we'll explain which one worked better for us. Live Video: Our Experiment.

Youtube 76

Youtube Hubspot Facebook Broadcasting 76

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured. Now, apply data analytics. Additionally, tools like Salesforce and Hubspot make detailed metrics accessible. There might be a bottleneck.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Hubspot

APRIL 28, 2021

Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. With social analytics , you can answer some crucial questions about whether your social media activities can help you meet your goals.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform. Databox -- mobile analytics. We believe the world has changed.

Marketing Automation Services 76

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 76

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. The most significant is Customer Journey Analytics, in public beta next month.

B2B Marketing 111

B2B Marketing Work Management Marketing Management Peer-to-peer 111

Webbiquity

AUGUST 13, 2019

Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers. 1,” and develop educational content and campaigns from there. Join the hundreds of users who are ready for version x.1,”

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Vidyard

SEPTEMBER 5, 2018

HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform BOSTON, Sept. We’re solving these challenges today and are thrilled to partner with HubSpot because they share in this vision.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Hubspot 65

Hubspot

NOVEMBER 21, 2023

To help you, we spoke to avid CRM users at HubSpot to explore strategies they suggest to enhance the effectiveness and power of your existing CRMin order to build lasting customer relationships. Customize CRM records to surface key information to specific teams,” suggests HubSpot Senior Inbound Consultant Bradlee McKibben.

CRM 55

CRM Marketing Automation Services Optimization Cross-Selling 55

Martech

NOVEMBER 15, 2023

The consistent delivery of valuable insights not only educates customers but can also foster a community to amplify the brand’s trustworthiness. For instance, AI analytics tools can identify trending topics based on customer behavior. Effective thought leadership mitigates the risk of brand apathy and distrust.

Thought Leadership 130

Thought Leadership Work Management Marketing Management Opinions 130

Navigate the Channel

JANUARY 8, 2024

They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. SEO and SEM, data analytics, cross-channel consistency and user experience. Video is also a versatile medium for conveying informational and educational content. Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. By leveraging the strong presence of influencers relevant to their reach, HubSpot aims to increase its scale in the competitive CRM and marketing software industry. Here we go!

Case Study 88

Case Study Case Studies Work Management Studies 88

Heinz Marketing

MAY 26, 2021

Many organizations (including ours) offer their employees access to LinkedIn Learning for continued education. Recommended: “ Mastering Self-Motivation ” and “ Mindfulness Practices ” HubSpot Academy. Probably one of the most popular and well known tools for growth is LinkedIn Learning.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Vidyard

SEPTEMBER 5, 2018

HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform BOSTON, Sept. It’s an important partnership that will bring immediate value to the HubSpot community.”

Enterprise Management 59

Enterprise Management Work Management Marketing Management Hubspot 59

Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. At least, that's how a lot of marketers feel.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Zoominfo

DECEMBER 19, 2018

If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Go check out this channel for in-depth, educational marketing content. Scroll through Lisa’s video library for some truly insightful and educational videos. What more needs to be said?

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here. Analytics automation does the heavy-lifting for you.

Marketing Automation Services 108

Marketing Automation Services Marketing Automation Enterprise Management Automation 108

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Source: HubSpot. Continue to Educate Your Audience. Funnels can lose momentum.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

JANUARY 24, 2022

Analytics and intelligence platform Sumo Logic is a great example of how to leverage case studies to build social proof. Today, Groove is a successful customer support software tool with 10,000+ corporate customers (including the likes of Hubspot, AT&T, and Shopify) and nearly 200,000 blog subscribers. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”. Queue the band led by the fabulous Paul Shaffer , and let’s get started!

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Anyword

JULY 26, 2022

Target market involves factors such as location, age, gender, income, education, etc. Here, we’ve outlined how to use both Google Analytics and HubSpot’s “Make My Persona” feature to outline every aspect and detail of your specific customer. Google Analytics. First, let’s talk about Google Analytics.

Ad Building 95

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 95

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. Always begin with Google Analytics and get your tracking set up for your website.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Valasys

APRIL 15, 2024

Here’s how automated email sequences achieve this: Content for Every Stage: Share educational resources for those just starting their research, offer exclusive promotions to engaged leads, and provide personalized recommendations for those close to making a purchase.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Zoominfo

OCTOBER 5, 2021

If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Go check out this channel for in-depth, educational marketing content. Scroll through Lisa’s video library for some truly insightful and educational videos. What more needs to be said?

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

SalesGrape

NOVEMBER 3, 2023

Analyze competitor presence on different platforms as well as customer behavior patterns related to your industry niche using analytics tools such as Google Analytics or Sprout Social. According to HubSpot, tweets with images receive 150% more retweets than those without. SalesGrape Would you like more article like this?

Lead Generation 52

Lead Generation Social Media Generation Media 52

SmartBug Media

SEPTEMBER 12, 2023

Platforms from Google Analytics to ChatGPT can sift through data, pinpoint patterns, and identify trends you might not notice (or could spend hours looking for). Check out tools such as ClickFlow to run tests, see predictive analytics, and figure out your next worth-it SEO task in minutes. Don't ignore your own learning.

Marketing AI 59

Marketing AI SEO Effectiveness Work Management 59

Martech

JUNE 3, 2022

The following is an in-depth look at each educational resource based on rank: 1. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more. Tools Covered: Google Analytics, Google Ads, Facebook Advertising, Hootsuite, YouTube and Video Marketing, Twitter Advertising and Mailchimp, among others.

Course 103

Course Paid Content Marketing Analytics Tools Work Management 103

ClearVoice

JULY 17, 2023

Quality content can drive brand awareness, educate audiences, and attract high-quality leads. In most cases, Google Analytics provides you with free access to some of the key metrics. You can also use dedicated content marketing analytics tools for more comprehensive measurements.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Parse.ly

OCTOBER 7, 2020

Content-based analytics help to answer all of these questions so you can put dollars behind the content that will truly drive impact. Use content analytics to understand what topics and content types perform best on different social platforms and what is better suited for other channels, like your newsletter.

CMS Development 116

CMS Development Advertising Agencies Privacy Content 116

ATAK Interactive

JULY 21, 2020

We recommend the following sales enablement tools to include in your toolkit: HubSpot. HubSpot is one of the top sales enablement software (and the one we use!). Analytics tools that track which pieces of content resonated with your buyers and how many seconds they viewed each page of a proposal. LinkedIn Sales Navigator.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Navigate the Channel

JANUARY 3, 2024

We’re almost at the official tipping point in 2023 where mobile surpasses desktop, and HubSpot found that 46 percent of all email opens now occur on mobile. Every All credible email marketing providers , including MailChimp, HubSpot and Brevo, have guidelines for users to interpret data, much like these from Constant Contact.)

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

FunnelEnvy

OCTOBER 2, 2023

From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates. Give us a call today.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67