Anyword

JULY 26, 2022

A customer persona represents your brand’s ideal buyer type (you can have multiple), and creating one helps your team or company as a whole better understand who to target with your marketing messaging. A solid customer persona is the perfect recipe for an effective marketing or advertising campaign — and we’re here to help you build one.

Ad Building 98

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 98

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Seismic

NOVEMBER 16, 2023

In order to be successful in this dynamic landscape, go-to-market (GTM) teams need to operate as effectively and efficiently as possible. Sellers are educated on key messaging, products, and value propositions which translates into better sales interactions with buyers. Interested in learning more?

Marketing Analytics Tools 59

Marketing Analytics Tools Allocation Marketing & Strategy Budget Programs 59

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

SalesIntel

NOVEMBER 17, 2022

Schools, educational institutes, and EdTech entrepreneurs across the country are bracing themselves for the ‘new normal in education. Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel. You can track Unique Page Views via Google Analytics. Are you meeting their needs?

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

ClearVoice

JULY 17, 2023

The financial industry heavily relies on content marketing. Quality content can drive brand awareness, educate audiences, and attract high-quality leads. It’s important to closely monitor content marketing success. In this article, we walk you through how to measure content marketing success in the financial industry.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

SmartBug Media

SEPTEMBER 12, 2023

Platforms from Google Analytics to ChatGPT can sift through data, pinpoint patterns, and identify trends you might not notice (or could spend hours looking for). Check out tools such as ClickFlow to run tests, see predictive analytics, and figure out your next worth-it SEO task in minutes. Don't ignore your own learning.

Marketing AI 59

Marketing AI SEO Effectiveness Work Management 59

ATAK Interactive

MARCH 12, 2020

Over the years, the B2B marketing landscape has noticeably changed. As more companies view marketing as part of the greater buyer journey, creating an experience that immediately engages the buyers and moves them from lead to customer is the number #1 priority that B2B businesses must focus on in 2020. 5 B2B Marketing Trends in 2020.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Anyword

AUGUST 25, 2022

As marketers, we all rely on Google. From SEO to organic traffic to just everyday research, Google remains a regular (and necessary) part of our workflow. Google recently announced the upcoming rollout of a change to its search ranking algorithm that’s shaping up to be the most significant in over a decade.

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

SalesGrape

NOVEMBER 3, 2023

Social media lead generation refers to the process of attracting and converting potential customers through strategic marketing efforts on these platforms. To make an informed decision about platform selection for lead generation strategies, conducting market research is essential. According to Statista , there were 4.33

Lead Generation 52

Lead Generation Social Media Generation Media 52

ClearVoice

MAY 29, 2023

Sales Manager, Sally. Marketing Manager, Mark. They’re called marketing personas. Today’s marketers can’t live without them. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona?

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Paid search is a staple within most marketers' paid media budgets.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

ATAK Interactive

MARCH 12, 2020

Over the years, the B2B marketing landscape has noticeably changed. As more companies view marketing as part of the greater buyer journey, creating an experience that immediately engages the buyers and moves them from lead to customer is the number #1 priority that B2B businesses must focus on in 2020. 5 B2B Marketing Trends in 2020.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

NuSpark Consulting

FEBRUARY 18, 2016

Your website is a marketing and sales tool. More often with B2B, the products and services are more complex, and the sales process needs to include a lot of educating and hand holding. Analytics Can Help. Alternatively, you can use Google Analytics > Audience > User Flow to observe the visitor paths.

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Brandpoint

APRIL 14, 2016

If, like most businesses, you’re spending more time and money on content marketing, you want to ensure you’re getting the best return on your investment by creating engaging, lead-generating content. How to Create Your Marketing Personas. Combine raw data with educated guesses and interviews of both customers and staff members.

Marketing Analytics Tools 91

Marketing Analytics Tools Marketing Management Demographics Template 91

Only B2B

MARCH 10, 2022

Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. B2B lead generation, as we all know, is the process through which sales and marketing teams convert prospects into paying clients. HubSpot provides a CRM for free. A one-of-a-kind, high-level education.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

ATAK Interactive

MARCH 12, 2020

Over the years, the B2B marketing landscape has noticeably changed. As more companies view marketing as part of the greater buyer journey, creating an experience that immediately engages the buyers and moves them from lead to customer is the number #1 priority that B2B businesses must focus on in 2020. 5 B2B Marketing Trends in 2020.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

A Better Jones

FEBRUARY 26, 2020

Now that I’ve completed my 3-month Digital Marketing Nanodegree program through Udacity I’m happy to report I’ve picked up a few new skills that nicely complement my current position. The program definitely had its faults, and didn’t advance my marketing expertise to the level I hoped it would.

Course 52

Course Online Marketing Planning Paid Search Agency 52

Metadata

SEPTEMBER 20, 2023

Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world. The top row of this graphic represents the old-school B2B marketing strategy: Generate as many leads as possible. Let’s say HubSpot’s Marketing team runs this ad on LinkedIn.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Hubspot

DECEMBER 22, 2016

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. 7 Key Technologies Used by HubSpot Customers.

Hubspot 28

Hubspot Paid Search Agency Planning Advertising Agencies 28

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. With a job market that is more competitive than ever and digital skills in high demand, a career in search may become increasingly attractive.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hinge Marketing

SEPTEMBER 30, 2015

Content marketing is red-hot. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. If you can't quantify the value of content marketing, they won't see it as a worthwhile investment. Show Them the Website Traffic.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Convince & Convert

MAY 7, 2013

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” What this does is create a campaign in your analytics under traffic sources > sources > campaigns. Human beings are visual creatures.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

SmartBug Media

MAY 2, 2019

If you aren’t a tech brand with as much clout or as expansive an audience as Google or Instagram, how can you create a successful marketing strategy for a freemium model? Although free is almost always awesome, the effectiveness of a go-to-market freemium model and the marketing strategy needed to make it happen vary.

Marketing Strategy 72

Marketing Strategy Marketing & Strategy CMS Development Planning 72

Martech Advisor

FEBRUARY 10, 2020

Begin by understanding your business goals and their respective marketing objectives. It’s imperative to involve stakeholders from the IT and marketing departments since they’ll be the primary users of the CMS. For instance, if you’re planning to enter a new market, you might need a multilingual website.

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? And how do you actually build a social media marketing strategy that’ll work for your specific type of business?

Social Media 69

Social Media Social Marketing Work Management Media 69

Golden Spiral

DECEMBER 21, 2018

Marketing costs time, money, and resources. Every marketing move comes with risk. There is good news: marketing is often best accomplished by the most consistent, not the most creative approach. Do you have a written marketing plan? Every good marketing plan is tied to key performance indicators (KPIs).

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97