Moz

JULY 23, 2019

Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. But we don't want to get too negative; meta tags are some of the best tools in a search marketer's repertoire.

Tagging 63

Tagging SEO Copyright Click Rate 63

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks. PLG takes marketing analytics to a whole new level.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Act-On

SEPTEMBER 24, 2023

Here are a few things to remember when it comes to page titles: Give each page a unique title tag. We love using Google Analytics to find this data. Simple SEO: Use ALT tags. ALT tags let you add a text description to every page image. Most content management systems make it very easy to add ALT tags.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Martech

DECEMBER 18, 2023

It’s important to document key details on each project, such as goals and objectives, the source of data input, AI tools used, target metrics, risks and results, so that AI efforts can be quantified and reported on to provide an understanding of the efficiency they may result in. Spotlight incremental time/cost savings.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

SmartBug Media

OCTOBER 26, 2020

Actionable analytics always start with clean data. For the sake of your revenue cycle analytics, here’s a database audit version of Apartment Therapy’s challenge: Treat yourself to a DIY data quality cleanse with the following 20 assignments. Tuesday: Review your program tags. If you’d like, bite them off once a day for a month.

Marketo 77

Marketo Analytics Lead Scoring Lead Ranking 77

Salesforce Marketing Cloud

FEBRUARY 9, 2024

For instance, a law firm might fine-tune an LLM with information about legal clauses and terms to train it to extract certain information from documents. It’s called a vector database because it organizes and stores data in a way that emphasizes vectors, which are tags that describe different types of data in detail.

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Bluetext

JANUARY 27, 2023

Transitioning or just learning to use Google Analytics 4 (GA4) can be a daunting task, especially amongst all the other work and priorities for a business. Thankfully in 2023, there are now several ways to learn more about Google Analytics 4 (GA4).

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

TrustRadius Marketing

DECEMBER 20, 2018

To collect customer data and to function at full capacity, websites use tags. Whether you are just starting to build a website for your business or have an established site – tags are one of the most important tools to integrate into your site. Tags can be a difficult and complex group of tools to keep in order.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

TrustRadius Marketing

DECEMBER 20, 2018

To collect customer data and to function at full capacity, websites use tags. Whether you are just starting to build a website for your business or have an established site – tags are one of the most important tools to integrate into your site. Tags can be a difficult and complex group of tools to keep in order.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

Brightedge

JULY 22, 2022

Over the last two weeks, Google has made several significant updates to Search Central documentation. In addition, Google Analytics 4 data is now also available in Search Console Insights. Google Updates Documentation for Javascript Canonical Tags. Google Adds Google Analytics 4 (GA4) Support to Search Console Insights.

SEO 52

SEO Lead Ranking Marketing Analytics Tools Long Tail Marketing 52

Contently

NOVEMBER 22, 2023

How Contently can help: With Contently, you can keep your team on target by clearly documenting your content goals and strategy. In just a few clicks within Contently analytics, you unlock a comprehensive overview of your content pillars’ performance and clear insights into which ones captivate your target audience.

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

ClearVoice

FEBRUARY 11, 2019

Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Which Google Analytics WordPress plugin should I use? Following the Google Analytics WordPress plugin space was no easy task, especially as new plugins came along to unseat previous incumbent winners.

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

DAGMAR Marketing

FEBRUARY 12, 2021

Google Analytics is a powerful application that allows you to track and report web traffic, and it’s the most widely used analytics tool out there. In 2019, Google released a new version of Analytics referred to as GA4 , changing the way we view our traffic. So, what’s changed? What’s different in GA4. The Good Old Days”.

Marketing Analytics Tools 105

Marketing Analytics Tools Trigger Marketing Terms and Conditions Acquisitions 105

Zoominfo

AUGUST 25, 2020

Take the time to label or tag these notes so you’re able to search for them on the go. As far as more important spreadsheets and documents, we recommend you store and maintain these files in a centralized location you can access from anywhere, such as Google Drive.

Product 221

Product Work Management Marketing Management Planning 221

DAGMAR Marketing

JANUARY 5, 2022

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. UTM strings are tags or add-ons you put at the end of URLs you want to track. So what are UTM strings anyway?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

SocialPilot

MARCH 12, 2024

Lacks Advanced Features : Features such as details analytics, post preview, and scheduling reels for stories directly are missing. Businesses or creators can not tag products while scheduling reels with Meta. Go through our detailed help document to win over Instagram strategy. Still facing issues scheduling Instagram reel?

Tools 85

Tools Tips Ideal Customer Profiles Paid Search Agency 85

Sprout Social

APRIL 26, 2023

I’ve seen a lot of carousel and document posts, and I’ve seen a lot of creativity being executed there. To track our results, we tagged our experiment posts in Sprout. Tags helped us pull reports solely featuring our experiment results, which is an effective way to track specific post results, or campaigns.

Linkedin 104

Linkedin Ad Frequency Social Media Marketing Analytics Tools 104

Zoominfo

JULY 13, 2020

Customer data can come from a range of sources including: Website analytics Social listening tools Digital surveys Social media Contact databases. Marking each case that a customer files with a tag can allow you to go back and look at things like feature requests. But where does it come from? Step 3: Create Your Persona.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Litmus

JUNE 4, 2021

In Part I (which you’re reading right now), we’ll discuss creating new documents, setting up preferences, and the Builder interface. Starting a new document. Email Analytics is only available on Plus and Enterprise plans. Part II and Part III will focus on coding, testing, and improving team workflows using Builder.

Enterprise Management 105

Enterprise Management Template Work Management Marketing Management 105

Martech

JANUARY 3, 2023

Because the CDP houses rich event and profile data, it can also be leveraged as a starting point for CPGs to unlock customer analytics and reporting. This can be anything from tag management tools to ESPs to data lakes. Knowledge management in the way of training, implementation documentation and internal roadshows.

Lead Ranking 96

Lead Ranking Lead Scoring Work Management Paid Search Agency 96

ClickZ

JULY 2, 2020

30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify leads who are warm enough to proceed to the next sales stage in your business. Using AI for dynamic pricing is definitely the smarter strategy. Eight uses for AI in martech.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

Sprout Social

APRIL 4, 2023

They can be a fun way to document your activities as a brand and share them with your audience. You can add links, hashtags, tag other accounts and add location tags. You can determine this through native analytics or a social media management tool, like Sprout. This will depend on the platform and audience.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Planning Work Management 113

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Zoominfo

JANUARY 11, 2021

A customer profile is a document that outlines specific characteristics of who is interested in purchasing your product or service. But more niche terms like, “mobile CRM software,” or, “competitive lead intelligence,” generally have a lower price tag and attract your segmented audiences. Analyze customer analytics.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

SocialPilot

JANUARY 21, 2024

Define Your Campaign Goals I always start by documenting the goals I want to achieve. Later, share a brief documented summary of the key points discussed over the call. You can track brand awareness and engagement metrics, such as likes, comments, and shares, through native and third party social media analytics tools.

Social Media 94

Social Media Media Paid Search Agency Marketing Budget Creation 94

Sprout Social

AUGUST 26, 2020

Many people are creatives while others are more analytical, and social media positions often require a bit of both. Depending on the specifics of the role, knowledge ranging from how to post successful content to familiarity with analytics are a must. Creative copywriting. Customer service. Unhappy customers. Obvious spam messages.

Social Media 137

Social Media Paid Search Agency Media Guidelines 137

Contently

OCTOBER 4, 2016

In a limited release, marketers who switched from their previous content management system to Contently Live reported a 45 percent increase in attention time, and with Contently Live’s built-in document viewer, users saw the conversion rate on e-books increase by an average of 34 percent. How exactly does it work?

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

Sprout Social

FEBRUARY 18, 2020

It extends out to posts that write about your brand without tagging you. While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. In the below post, Project Juice was tagged on the photo and in the location. Posts that tag you in their photo.

Social Media 133

Social Media Brand Identity Branding Media 133

Convert

JUNE 29, 2021

When Google Analytics released the first features of Consent Mode , we were so excited to test them out and share with you why this is huge for Privacy. We’ve been patiently waiting ever since for news about a more holistic integration with Google’s preferred implementation solution, Google Tag Manager (GTM).

Tagging 52

Tagging API Paid Search Agency Privacy 52

seo.co

JULY 6, 2021

There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. An HTML Tag: Add a “meta” tag to the “HEAD” segment of a specific page’s HTML code. The Need For Site Maps. This is the last thing you would want.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Scoop.it

JULY 7, 2020

Would a skilled accountant be efficient if they spent most of their time looking for the right spreadsheet or document? By assigning the right categories, topics, and tags to each piece you curate, your reader will be able to keep browsing through your curated content library and find exactly what they need. Empower other teams.

Curation 90

Curation Top of Funnel Organization Marketing Analytics Tools 90

InsightSquared

SEPTEMBER 20, 2018

To start to kaizen your GTM, you can leverage sales and marketing analytics tools like InsightSquared to understand your data and refine your approach. This would identify an opportunity to further refine your website tagging, UTM, and marketing tracking/tagging efforts to have better data to track strategy effectiveness.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Hubspot

MARCH 29, 2019

Semi-structured data is information that does not reside in a relational database or any other data table, but nonetheless has some organizational properties to make it easier to analyze, such as semantic tags. CSV, XML and JSON documents. Structured, Semi-Structured, and Unstructured Data. Semi Structured Data Examples.

Tagging 72

Tagging Analysis Opinions Analytics 72

B2B Marketing Insights - WE

MARCH 16, 2022

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. Title tags. The title tag is used to tell search engines what your web page is about, and they play a big role in helping your page rank for relevant keywords. Heading tags best practices.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Brightedge

APRIL 1, 2022

Merchants will also be pleased about two new features: a trusted store badge and an integration between Merchant Center and Google Analytics. Google published some additional advice on Google Search Central, which complements existing documentation, for sites with review content. Google Says Alt Tags Only Relevant for Image Results.

SEO 52

SEO Opinions SERP Lead Scoring 52

Brightedge

AUGUST 8, 2022

Google has published extensive documentation on Search Central about how web admins can optimize their site and troubleshoot common errors. Brightedge customers can leverage SearchIQ to see what Schema tags their competitors are using and how they are corresponding to high ranking results for keywords they are targeting.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Zoominfo

AUGUST 25, 2020

Take the time to label or tag these notes so you’re able to search for them on the go. As far as more important spreadsheets and documents, we recommend you store and maintain these files in a centralized location you can access from anywhere, such as Google Drive.

Product 130

Product Work Management Marketing Management Planning 130