SmartBug Media

DECEMBER 13, 2021

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. Below we outline: What UTM tags are and how they work.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

seo.co

JULY 6, 2021

Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

DAGMAR Marketing

FEBRUARY 12, 2021

Google Analytics is a powerful application that allows you to track and report web traffic, and it’s the most widely used analytics tool out there. In 2019, Google released a new version of Analytics referred to as GA4 , changing the way we view our traffic. So, what’s changed? What’s different in GA4.

Marketing Analytics Tools 105

Marketing Analytics Tools Trigger Marketing Terms and Conditions Acquisitions 105

TrustRadius Marketing

DECEMBER 20, 2018

A website collects vital customer information that can be used for marketing and selling purposes. To collect customer data and to function at full capacity, websites use tags. Tags can be a difficult and complex group of tools to keep in order. Too many tags can clutter a website and result in slower load times.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

TrustRadius Marketing

DECEMBER 20, 2018

A website collects vital customer information that can be used for marketing and selling purposes. To collect customer data and to function at full capacity, websites use tags. Tags can be a difficult and complex group of tools to keep in order. Too many tags can clutter a website and result in slower load times.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

Act-On

SEPTEMBER 24, 2023

But for those who need a quick primer, here’s a basic SEO definition in marketing. In the example below, the page title is “What is marketing automation?” Here are a few things to remember when it comes to page titles: Give each page a unique title tag. We love this example from the Content Marketing Institute.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

seo.co

NOVEMBER 18, 2021

Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Moz

JULY 23, 2019

Posted by katemorris Editor's note: This post first appeared in April of 2017, but because SEO (and Google) changes so quickly, we figured it was time for a refresh! Meta tags represent the beginning of most SEO training, for better or for worse. Don't add meta tags you don't need — they just take up code space.

Tagging 63

Tagging SEO Copyright Click Rate 63

EMagine B2B Blog

DECEMBER 3, 2014

Unfortunately, misunderstandings of direct traffic make it hard for many marketers to accurately utilize their website traffic data to make meaningful insights and decisions. Direct traffic, at least in Google Analytics, is often made up of a variety of things. PDFs and other documents do not pass any referrer information.

Marketing Analytics Tools 40

Marketing Analytics Tools Traffic Analytics Google 40

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. But marketers have to be a little more creative with measuring performance if the ultimate goal is to generate phone calls or store visits.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. So what are UTM strings anyway?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Brightedge

JULY 22, 2022

Over the last two weeks, Google has made several significant updates to Search Central documentation. SEOs will be pleased to hear about a new video indexing report in Google Search Console. In addition, Google Analytics 4 data is now also available in Search Console Insights.

SEO 52

SEO Lead Ranking Marketing Analytics Tools Long Tail Marketing 52

ClearVoice

FEBRUARY 11, 2019

Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Google hopes to decrease the anxiety and confusion with their upcoming release of @GoogleAnalytics Site Kit. | #Martech | #ContentMarketing Click To Tweet. Which Google Analytics WordPress plugin should I use?

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

Marketing Graham

SEPTEMBER 1, 2021

I’ve worked with a number of bootstrapped start-ups and while they are waiting for investment their marketing budget is normally limited. Here’s what I’ve found works well… Please, please, please, before you start SaaS marketing do some homework. Take a look at my blog ‘ What is B2B Marketing?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

Scoop.it

JULY 7, 2020

From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. Would a skilled accountant be efficient if they spent most of their time looking for the right spreadsheet or document? Marketing software: content marketing, social media, project management, email marketing.

Curation 90

Curation Top of Funnel Organization Marketing Analytics Tools 90

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. To track our results, we tagged our experiment posts in Sprout. And does it matter?)

Linkedin 99

Linkedin Ad Frequency Social Media Marketing Analytics Tools 99

Contently

AUGUST 2, 2016

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Optinmonster

MARCH 31, 2021

These are then used to gather data about your online activity, which companies can use for their marketing purposes. These campaigns can help business owners achieve all their marketing goals but are popular for collecting emails. There’s also a free version of WPForms that is GDPR compliant, as well. MonsterInsights.

Marketing Analytics Tools 80

Marketing Analytics Tools Best Practices Opt-out Adsense 80

Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. HANDPICKED RELATED CONTENT: The Best 9 Analytics to Help with Content Audits. As always, Google Analytics can provide data on page visits, bounce rate, and many other metrics.

Marketing Analytics Tools 106

Marketing Analytics Tools Content Click Rate Lead Scoring 106

Huptech Web

MARCH 24, 2023

UA Metrics Challenges with GA4 Properties FAQs – Frequently Asked Questions Do You Need Help With GTM/GA4? Conclusion Introduction Google Analytics is a powerful tool for website owners to analyze their website traffic and understand how visitors interact with their content. UA properties use the Analytics.js

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Digital Asset Management 52

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

Social Media 95

Social Media Media Paid Search Agency Marketing Budget Creation 95

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. Use this guide to learn where direct traffic comes from, clean up your source tracking, and keep your content analytics actionable. Table of Contents.

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Launch Marketing

JUNE 9, 2021

Google Analytics is the ideal place to collect and review your website metrics. Contact us today or schedule a free marketing consultation! The post Ten Things to Remember for Your B2B Website Redesign appeared first on Launch Marketing. Benchmark Your Website Metrics. Optimize Your Content for Search Engines.

Marketing Websites 72

Marketing Websites CMS Development Lead Scoring Lead Ranking 72

B2B Marketing Insights - WE

MARCH 16, 2022

SEO, or “search engine optimization,” is the process of improving the visibility and ranking of a website in Google search results. On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. Title tags. Heading tags best practices.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same. That’s reach.

PR 106

PR Content Marketing Personalization Marketing Analytics Tools 106

Vidyard

SEPTEMBER 27, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. To that end, sales enablement teams are always curating the information they receive—product changes, marketing language, new resources—to align with the needs of their sales teams. Trends in Video Engagement and Retention 3.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

seo.co

FEBRUARY 2, 2021

The main goal of your marketing efforts is to build online visibility and brand recognition. Here’s what you’ll need: Google Webmaster Tools. Include and verify both the sites in Google Webmaster Tools to benefit from Google’s feature of Change of Address. Google Analytics.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Sprout Social

JULY 30, 2019

Consider these as the basic metrics to build your approach to social media analytics around. 11 of the best social media analytics tools for brands. To meet this goal, you decide to run a campaign that will include ads, product tags and influencers. Every social media platform has its own native analytics for you to dive into.

Social Media 106

Social Media Media Budget Programs Response Rate 106

Moz

AUGUST 24, 2020

If you don’t already know how to identify these via the STAT API, you can head over to STAT’s documentation here to learn more. Note: We'll go over this later, but if you plan on having different graphs filtered by a certain tag or location, make sure to add these in here. Blend data of keyword connectors one and two.

Stats 59

Stats Google Marketing Analytics Tools Keywords 59

Salesforce Marketing Cloud

NOVEMBER 2, 2023

All personal employee information in an employee self-service system, along with any confidential company documents, is firewalled behind a login page. Look for self-service software that lets you tag or label similar cases, so you know when multiple employees are hunting for the same information.

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

DivvyHQ

JULY 23, 2019

Goal setting is arguably the most essential part of digital marketing. When creating these benchmarks for your digital marketing efforts, ensure that you align them with your overall company goals. Find all of the main call-to-action buttons (CTA’s) and document them. Tip 1: Set Data-Driven Goals.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Moz

MAY 23, 2019

Posted by DiTomaso Agencies, are you set up for ongoing Google Tag Manager success? GTM isn't the easiest tool in the world to work with, but if you know how to use it, it can make your life much easier. Make your future self happier and more productive by setting up your GTM containers the right way today.

Marketing Analytics Tools 62

Marketing Analytics Tools Tagging Work Management Google 62

Convert

DECEMBER 6, 2021

A Data Layer is a medium layer between your website and your tag management solution (such as Google Tag Manager or Tealium), where you can store, process, and exchange data. More data in the Data Layer means better marketing. Data Available on Source Code. Cookie Data. E-commerce Tracking Data.

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Tools Marketing Management 52

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Conductor

AUGUST 24, 2022

It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence. Why SEO project management matters. Document editing and management.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Scoop.it

NOVEMBER 30, 2023

It’s not just about creating content, though; it’s about understanding the dynamic lifecycles and harnessing the power of analytics to fuel your business’s growth. How does your existing content, or the content you envision for the future, connect to your overarching business and marketing goals?

Paid Content 95

Paid Content Analytics Marketing Analytics Tools Content 95