Bluetext

JANUARY 27, 2023

Transitioning or just learning to use Google Analytics 4 (GA4) can be a daunting task, especially amongst all the other work and priorities for a business. Thankfully in 2023, there are now several ways to learn more about Google Analytics 4 (GA4).

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Have the tools in your marketing technology matrix kept up? Email Marketing Software. Lead Generation Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Marketing Insider Group

JANUARY 25, 2022

Web analytics provide actionable insights that enable you to continually optimize your website performance. Analyze and document your old website. Before you move into the new launch process, it’s a good idea to analyze your current website and document its strengths and weaknesses. What do you need to change? Image Source.

Marketing Websites 258

Marketing Websites Industry CMS Lead Ranking Lead Scoring 258

Heinz Marketing

MARCH 28, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing Most of us marketers have a generic idea of who our ideal customer is, and it’s crucial to communicate this information to everyone in the go-to-market (GTM) teams. Creating the ICP is a crucial step in developing a successful GTM strategy.

Ideal Customer Profiles 106

Ideal Customer Profiles Marketing Analytics Tools Business Validation 106

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Let’s get started.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Martech

FEBRUARY 1, 2023

By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. Old online marketing links with UTM parameters are no longer being categorized the same way.

Tagging 120

Tagging CPC Cost Per Click Campaigns 120

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals. Check out

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Webbiquity

FEBRUARY 5, 2018

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. We believe this data can yield highly actionable intelligence in discrete applications or when implemented within the marketing stack. Better Outputs.

Enterprise Management 187

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 187

Marketing Insider Group

JANUARY 27, 2020

Unless you’re independently wealthy, you’re going to need some way to market your business. The best way to do that – and statistics back it up – is content marketing. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. June: Take a Good, Hard Look at Your Analytics.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

LeanData

JANUARY 21, 2022

In the first installment of our series of account-based marketing (ABM) posts, The Journey to Effective ABM , LeanData offered up a mea culpa. Eventually, LeanData will work with Winning by Design to deploy “account-based plays,” generating a larger, more consistent pipeline from targeted accounts. Prospecting skills. Tech stack.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 98

Kevin Indig

APRIL 1, 2023

Most metrics marketers look at are too output-focused, don’t lead to meaningful action and miss context. SEO Manager at UBER Scott Salter , SEO & Content Manager at Gymshark Thank you all for contributing to this piece! Generative AI amplifies invisible content - unless the right guardrails are in place.

Paid Search Agency 95

Paid Search Agency Lead Ranking Lead Scoring Companies 95

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. Tip 1: Measure offline interactions generated by landing pages. Far from it. And what about the leads that don’t convert?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

KoMarketing Associates

MAY 7, 2015

When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. In marketing alone, you have over 8,000 tools to pick from. Marketing Tools for Startups. Google Analytics.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

seo.co

NOVEMBER 18, 2021

Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

SmartBug Media

APRIL 23, 2021

New to HubSpot’s content management system (CMS)? Migrating to any new CMS or marketing automation system is a challenge. This WYSIWYG tool is user-friendly for marketers that don't have experience updating.htaccess files or setting up redirects on the backend. SEO Tool & Analytics Integrations. Google Search Console.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

ClearVoice

APRIL 5, 2024

This will help you make more informed content marketing decisions in the future and fix any issues impacting performance right now. You will also be able to answer the following questions: Which content is generating the most traffic? Which content is generating the most social engagement? Why Are Content Audits so Important?

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. But where do you start with building a chatbot? Table of contents: What is a chatbot builder?

Paid Search Agency 104

Paid Search Agency Marketing AI Work Management Marketing Management 104

Optinmonster

JANUARY 4, 2024

Are you looking for the best Google Analytics WordPress plugins? Google Analytics can be one of your company’s best assets. The real-time data you collect from the free platform will help you optimize your marketing strategies, learn more about your audience, and refine your sales funnel.

Marketing Analytics Tools 78

Marketing Analytics Tools Analytics Google Best Practices 78

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

ANNUITAS

AUGUST 30, 2016

As marketing and demand generation strategies become more and more data-driven, executives and analysts alike need to explore methods to maximize the value from the data they already have. Given that development, big data analytics has now become a field focused on taking massive databases and turning them into actionable insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Tips Correlation Sample 140

KoMarketing Associates

FEBRUARY 2, 2016

Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. The One Critical Requirement: ONGOING communication between sales AND marketing.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Act-On

SEPTEMBER 24, 2023

But for those who need a quick primer, here’s a basic SEO definition in marketing. In the example below, the page title is “What is marketing automation?” We love this example from the Content Marketing Institute. We love using Google Analytics to find this data. What is SEO? Not necessarily. And one more thing.

Lead Ranking 130

Lead Ranking Lead Scoring SEO Top of Funnel 130

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. So what are UTM strings anyway?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Click to enlarge.

Webinar Metrics 108

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 108

Contently

AUGUST 2, 2016

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Marketing Graham

SEPTEMBER 1, 2021

I’ve worked with a number of bootstrapped start-ups and while they are waiting for investment their marketing budget is normally limited. Here’s what I’ve found works well… Please, please, please, before you start SaaS marketing do some homework. Take a look at my blog ‘ What is B2B Marketing?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

Optinmonster

MARCH 31, 2021

These are then used to gather data about your online activity, which companies can use for their marketing purposes. OptinMonster isn’t only the best lead generation tool available for WordPress, but it’s also the best way of collecting emails and staying GDPR compliant. Get started with WPForms today! MonsterInsights.

Marketing Analytics Tools 80

Marketing Analytics Tools Best Practices Opt-out Adsense 80