SocialPilot

JANUARY 15, 2024

A study by Wyzowl shows that 87% of marketers claim they are happy with the ROI obtained from video marketing. Social Media Video Stats for Facebook 45. More than 8 billion videos are viewed on Facebook daily. On average, Facebook users spend 26 minutes per day watching videos on the platform.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Brandwatch Marketing

OCTOBER 25, 2023

It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. Read more: Which Football Sponsors are Getting the Best ROI? In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website. That’s rare.”

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. Email marketing: the most affordable, scalable channel When it comes to ROI, email marketing packs a powerful punch. According to one popular report, every $1 spent on email marketing generates $38 in revenue , and 59% of marketers say it’s their biggest source of ROI.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

Social Media 138

Social Media ROI Media Correlation 138

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. When it comes to ROI, email marketing packs a powerful punch. According to one popular report, every $1 spent on email marketing generates $38 in revenue , and 59% of marketers say it’s their biggest source of ROI. Why email generates high ROI.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

Sprout Social

APRIL 25, 2024

Facebook marketing strategy template Facebook is synonymous with social media. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy. Keep your reporting to-dos in order using this social media analytics spreadsheet template. Download the template 4.

Social Media 80

Social Media Template Work Management Marketing Management 80

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. Steps to Measure Social Media ROI. likes, shares & comments. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? Tools such as Google Analytics, Hootsuite, TweetReach, Klout are among the many widely-used among marketers.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Sprout Social

OCTOBER 4, 2021

Sprout’s Competitor Reports allow you to monitor your competitor’s performance across Facebook, Instagram and Twitter. And with more dollars going towards these efforts, it’s important to measure your ROI both at a high-level and for each social network. Parse your paid performance . How to measure earned data.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

FunnelEnvy

DECEMBER 11, 2023

For example, if your persona is a marketing executive concerned about ROI, create content demonstrating how your product or service can enhance marketing efficiency and profitability. YouTube’s detailed analytics can be invaluable for understanding audience engagement and refining your strategy.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

OCTOBER 1, 2020

” For example, Facebook’s ad platform allows you to get super granular in terms of who your ads get served to. Want to only present ads to college-educated millennial women in Chicago who are interested in beauty influencers and follow Ulta’s Facebook page? On the hunt for traffic, email sign-ups or demo downloads?

Social Media 145

Social Media Advertisements Advertising Campaigns 145

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Only B2B

AUGUST 25, 2023

Demystifying the ABM Framework : An effective ABM framework consists of several core components, including target account identification, collaboration between sales and marketing, personalized messaging, multi-channel engagement, content creation, analytics, and technology integration.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Directive Agency

OCTOBER 2, 2019

Let’s look at a few examples and how much we can efficiently increase our reach by: In the screenshot below, you can see the original list of marketing qualified leads that were uploaded into Facebook was below 1,000. Google, Linkedin, and Facebook allow you to upload customer email lists.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. The campaigns with the highest return on investment (ROI). This is also the default model used by Google Analytics. It also lets marketers set goals, enabling easy attribution.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Huptech Web

JANUARY 29, 2024

Thеsе strategies often require larger budgets, and the ROI can be difficult to quantify precisely. Measuring its effectiveness can be problematic as it relies on indirect methods like surveys, brand rеcall, and salеs volumе.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. In March, we saw a 13% increase in CPCs on Facebook. March Data.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Valasys

DECEMBER 11, 2023

Platforms like Facebook, Instagram, LinkedIn, and Twitter offer advanced targeting options and analytics to maximize the return on investment (ROI) for ad spend. Data Analytics and Insights With the vast amount of data available, savvy marketers are investing in robust analytics tools and platforms to gain actionable insights.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

The Lead Agency

APRIL 14, 2024

Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. As seen on the left in the image above, Google Analytics alone provides access to 22 different reports.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Outbrain

AUGUST 19, 2019

You can check metrics on Google Analytics and the social media reporting platforms of your choice on a regular basis. Gather Google Analytics data that show traffic sources and destination pages for all the URLs you want to track. If you aren’t, then your analytics aren’t going to show you the full picture. Image source: [link].

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38

Sprout Social

JANUARY 13, 2021

Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. ROI measures revenue while attribution measures impact. Why marketing attribution models are important.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 97

Directive Agency

SEPTEMBER 12, 2023

’ Even Google Analytics data falls flat here. Essentially, you have to generate demand with your target audience in other channels, such as LinkedIn conversation ads , Facebook, and Instagram, through in-person and digital events, programmatic, or other social networks (Looking at you, Tik Tok, Reddit, and YouTube).

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. Even easier than Google Search Console , easier than Google Analytics , even easier than HootSuite , Buffer , or any of the other cobble-together, hooptie. Seriously: easy-to-use.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Parse.ly

AUGUST 3, 2023

For example, Google Analytics users won’t be able to rely on Google Click Identifiers (GCLID) in ad hyperlinks for Apple users in many scenarios. Schedule a free demo to get started The post Apple is Making Tracking Harder: What Parse.ly What parameters are affected? Campaigns dashboard. Not a Parse.ly customer yet?

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Conversica

JULY 31, 2019

The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. Its platform integrates with Salesforce and cloud calendars to automatically sync meeting updates and notes, and it provides analytics to validate trade show ROI. SummitSync Contacts: Jennifer Bowman. 321) 439-7419.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Adobe Experience Cloud Blog

APRIL 1, 2015

Author: Chandar Pattabhiram For years marketers have wrestled with two very big challenges: proving ROI and trying to talk to hundreds of thousands of customers in a personal, one-on-one manner. Show Me the ROI! This integration solves a huge ROI problem for marketers. In fact, many don’t even follow through to see the demo.

Marketo 48

Marketo ROI Adwords Google 48

Sprout Social

NOVEMBER 11, 2021

If you already use Shopify or Facebook Shops, Sprout’s social commerce integration is a great way to streamline order management and customer information. Sprout integrations: Shopify, Facebook Shops. Sprout integrations: Google My Business, Facebook Reviews, TripAdvisor, Glassdoor, Yelp (coming soon).

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. Why use marketing automation?

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Sprout Social

MARCH 20, 2023

How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. Facebook Stories: Facebook Stories are very similar to Instagram Stories.

Buy 117

Buy Video Marketing Template Bandwidth 117

EveryoneSocial

JANUARY 4, 2021

With just a few clicks, users can post industry news, company updates, and user-generated content to social networks like Facebook, Twitter, and LinkedIn. The analytics and reporting tools in EveryoneSocial also help evaluate and improve social selling performance. Want to know more about what your prospects are doing on social media?

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Parse.ly

DECEMBER 2, 2021

As a KPI, website traffic—the number and percentage of pageviews or visitors to your website—helps identify which channels, by source, foster the most awareness and ultimately bring the highest ROI. . To do this, you need an analytics platform that readily displays this data. Book a demo to learn more. How to track it: Parse.ly

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

Parse.ly

DECEMBER 2, 2021

As a KPI, website traffic—the number and percentage of pageviews or visitors to your website—helps identify which channels, by source, foster the most awareness and ultimately bring the highest ROI. . To do this, you need an analytics platform that readily displays this data. Book a demo to learn more. How to track it: Parse.ly

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

ClearVoice

NOVEMBER 25, 2022

Hubspot reports that short-form videos have the highest ROI of all social media content. A study commissioned by TikTok, in partnership with data analytics company Kantar, revealed that ads on their network are 10 percent more attention-grabbing than other social networks. Product demos. The rise of TikTok ads.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. Here’s a demo that walks through the process: [link]. In fact, businesses make an average of $8 for every dollar they spend on Google Ads. WordStream PPC Advisor.

Budget Programs 99

Budget Programs Enterprise Management PPC Paid Search Agency 99

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

NOVEMBER 7, 2019

Instead of spending hours of extra research combing through all of your options and sitting through countless demos and free trials, we've compiled a list of the best social media dashboards that fit your budget and brand. While you can connect Facebook, Twitter, and Pinterest profiles, Later is best for Instagram scheduling.

Budget Programs 99

Budget Programs Social Media Tools Enterprise Management 99

Parse.ly

MARCH 2, 2022

Using budget to hire more content creators is important, but investing in the right tools will allow you to speed up production time, identify and repurpose high-value content , and prove content ROI to build your case for more resources. . With legacy analytics tools like Google Analytics, this is a challenge.

Paid Content 59

Paid Content Content Marketing Planning Paid Search Agency 59