Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

ClickZ

JANUARY 22, 2020

The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving. Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. “However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. “However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Consider the following social media network benchmarks: Percentage of network that includes target audiences (customers, prospects, influencers, etc). Twitter network analysis tools like Followerwonk and Contaxio.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

APRIL 11, 2017

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Analytics, SEO, and Conversion optimization Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Webbiquity

SEPTEMBER 29, 2020

The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards. SZ: Many times, attendees at our events convert into future customers. The Company. Year founded: January 2020. The Launch.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Analytics, SEO, and Conversion optimization Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

JULY 13, 2018

Have you ever logged into your Amazon account and found customized product recommendations based on your shopping and browsing activity? These are examples of how marketers are using data to understand their customers better and create individualized user experiences. Predictive Analytics.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” Be where your customers are! Listen to what their customers are talking about and create interactions around their interests.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Only B2B

JULY 5, 2023

Understanding B2B Demand Generation: B2B demand generation involves the process of identifying and engaging potential customers, nurturing them through the sales funnel, and converting them into loyal clients. Personalization and Customer Segmentation: Personalization plays a crucial role in demand generation success.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

The ABM Agency

MAY 26, 2023

You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles. These fictional representations of your ideal customers within each target account help you better understand their needs, preferences, and pain points.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Adobe Experience Cloud Blog

APRIL 19, 2011

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

JULY 27, 2011

by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? What if I told you it’s as easy as following 18 more people on Twitter? Twitter: @AmyAfrica. Twitter: @Tim_Ash. Twitter: @AdamGreco.

Analytics 48

Analytics Advertising Agencies Forecasting ROI 48

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. Will a reusable, pre-existing email template do the job or should you rather invest in a custom, one-off design? Are you investing in campaign performance reporting and analytics?

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Hubspot

JULY 5, 2021

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. Video can also be used for customer service. Video Platforms.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Launch Marketing

SEPTEMBER 16, 2020

In part two of this series, we explore the importance of collecting and analyzing the metrics from your campaigns to help shape your next steps, evaluate your messaging and inform your customer profiles. Analyzing the success of your promotions and campaigns gives you insight into the mind of your customer. Importance of Analysis.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Heidi Bullock, vice president of demand generation at Marketo. 6-7 in San Francisco. About Vidyard.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

As a marketer, it’s important to understand privacy as it is part of the customer experience. In this blog, I’ll tell you about what a walled garden is and why it’s a myth, how to engage with customers, and what a privacy forward strategy looks like for marketing teams & their customers. . Transparency is paramount.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Adobe Experience Cloud Blog

JUNE 21, 2016

On some teams, sales uses Twitter to search for buzzwords and chat with potential leads. How can you track a conversation on Twitter all the way through to a closed-won deal? If you’re using Marketo, you’ll need to configure an easy, out-of-the box integration with your CRM and SRP. Details in our LaunchPoint ecosystem.).

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

SmartBug Media

MARCH 18, 2019

Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location. The premium plan provides more in-depth analytics, such as live graphs, comments, downloads, locations, and how many viewers watched a video from beginning to end. Sharing buttons. Branded embedding. Responsive design.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. New Customer Expectations. You need to give your whole organization the tools, training, and content to engage with your customers. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. It goes beyond to ensure a buying customer becomes the brand’s ambassador. . Graphic source: Keap report.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

DECEMBER 12, 2011

by Maria Pergolino The three As: Algebra, Analytics and Automation. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Simply put, if “a” is your marketing campaign, “b” is what you can expect from your customers. Algebra, analytics and automation.

ROI 48

ROI Analytics Automation Marketing Automation Services 48

Marketing Insider Group

JANUARY 10, 2017

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have. Consider interviewing some of your customers to find out more about who they are, why they bought your solution, and how they use it.

Research 100

Research Campaigns Tips Content 100

Martech Advisor

OCTOBER 23, 2019

From deciphering complex customer journeys to tracking multiple customer touchpoints, marketing automation tools enable marketers to track every action taken by prospects. This includes your Customer Relationship Management (CRM), Customer Data Platform (CDP), Content Management System (CMS), analytics suite, etc.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Conversica

OCTOBER 28, 2019

The Leader in Intelligent Virtual Assistants for Customer Engagement Poised for Next Stage of Growth. the leader in Intelligent Virtual Assistants for customer engagement, announced today that Jim Kaskade has been appointed Chief Executive Officer, effective immediately. FOSTER CITY, Calif. The company has also been named as an Inc.

Enterprise Management 75

Enterprise Management Marketing Management Gartner Sales Qualified Leads 75

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

How many of them convert to customers ? For example, if your Twitter handle has a broad reach with low engagement, that’s usually a negative, because it shows your content hasn’t resonated well with your audience. Is there a better feeling than getting your customers to take action based on the social media content that you’ve created?

Social Media 134

Social Media ROI Social Marketing Media 134

Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. 4 Steps to Choosing the Right Digital Marketing Analytics. Digital Marketing Analytics for Email Marketing. All email marketing platforms provide basic analytics.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Customer Experience Matrix

FEBRUARY 5, 2015

But anyone planning to enter this business had better realize they will be fighting for new customers.* - agency relationships. This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Surely mobile can do more than that. But they’re exceptions.)

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Customer Centricity Is Key. “The Customer is King.” Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, SEMs, marketing analytics pros. Great for: Brand marketers, content marketers, marketing analytics managers. Sponsor: Marketo. If you are a Marketo user, this conference is incredibly suitable for you, as it offers breakout sessions on how to optimize the use of Marketo’s tools and functionalities.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

MARCH 19, 2018

Let’s start with a definition of content marketing: The difference between just any piece of content and content marketing is a destination you own, where you publish customer-focused content, with the goal of measuring value. Of course, the answer is customer-focused content marketing. Click To Tweet. Step 1: Build The Business Case.

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Adobe Experience Cloud Blog

DECEMBER 11, 2018

You’ll attract new customers, learn from your competitors, and engage with current customers. Your website has a specific look, as do any materials you send out to customers. Why should a customer do business with your brand over all the other brands out there? Social media usage has grown to historical levels: 2.34

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. 6-7 in San Francisco Kitchener, Ontario – Sept. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50