article thumbnail

Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

We all rely on data, analytics & colourful graphs. As a smart marketer, you should be taking drawing insights out of that data and taking actions. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth.

Analytics 195
article thumbnail

Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

The most crucial step for CAN-SPAM compliance is to maintain opt-in records for all email newsletter recipients. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. The post Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3) appeared first on SmartBrief.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

We will explore the ins and outs of integrating email marketing into your content distribution strategy. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Click-Through Rate (CTR). Google Analytics.

article thumbnail

11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level.

article thumbnail

15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

This is how you’re going to figure out exactly how much your content marketing is earning you. Here’s how you work it out: Step 1. Step 2: Figure Out What It Cost You To Distribute the Content Again, don’t forget those in-house costs. Track views using Google Analytics 4 (GA4).

article thumbnail

Email marketing data to track and manage for success

illumin

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Tracking this data also lets marketers create more effective communications.

article thumbnail

Google Ads Retargeting: Everything You Need To Know

Optinmonster

Use high-quality images, compelling copy , and clear calls-to-action (CTAs) to make your ads stand out. One memorable campaign I managed saw a 50% increase in click-through rate (CTR) simply by optimizing the ad copy based on A/B testing results. A high CTR indicates that your ads are relevant and engaging to your audience.