DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

LeadSquared

MAY 16, 2019

And that is where campaign analytics come in. What are campaign analytics ? Campaign analytics is the data pertaining to the results of marketing campaigns. Though it may seem complicated and time-consuming, a well planned out marketing campaign can significantly boost your revenue. But how do they achieve these goals?

Paid Content 52

Paid Content Analytics Campaigns Paid Search Agency 52

Sharpspring

APRIL 23, 2020

It builds credibility, helps to brand your company and gets your name out to a ready audience who are keen to purchase your products. With this more complete picture, your messaging will be hyper-relevant to recipients, and your open rates, conversions, and overall brand experience will improve. Neil understands his readers.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

Ontraport

NOVEMBER 4, 2019

The scope of what’s possible with marketing tracking is ever-growing — there are constantly new tools coming out that allow you to gain insight into a new area of customer behavior that you didn’t have access to before. We recommend looking at your marketing analytics in terms of the customer lifecycle. Conversion rate.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Hubspot

JANUARY 23, 2020

Using email management tools is an easy way to analyze metrics that you don't have time to collect yourself, like CTR subscriber count. With OptinMonster, a huge function of the platform is giving customers the choice to opt-in to emails and track their progress. Image Source. Campaign Monitor. Price: $9-$149/mo.

Work Management 94

Work Management Marketing Management Budget Programs Software 94

Martech Advisor

DECEMBER 3, 2019

Important features provided by email marketing software are email scheduling, data segmentation, personalized messaging, email automation, email analytics, A/B testing, and email integration. To make the best out of this feature, you need to maintain a highly organized and real-time customer data platform. Merge Tags.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Single Grain

DECEMBER 15, 2020

1) Open Rate. The percentage of email recipients who open a particular email is known as open rate. The very first thing that you think about after sending your email campaign is whether people will open it. Thus, the open rate of the email is 30.60%. 2) Click-Through Rate (CTR).

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Marketing Insider Group

DECEMBER 20, 2021

There are various tools and services out there that can help you organize your metrics, like HubSpot’s Marketing Analytics & Dashboard software. Open rate: How many people open your marketing emails. Click-through rate: The ratio of users who click on a specific ad to the total number of viewers.

Cost per Acquisition 308

Cost per Acquisition Campaigns Lead Ranking Planning 308

Hubspot

DECEMBER 5, 2011

The following post is an excerpt from our new ebook, An Introduction to Inbound Marketing Analytics. List Growth Rate. Calculate your growth rate by subtracting opt-outs and hard bounces from the number of new email subscribers gained in a given month. Click-Through Rate (CTR). Conversion Rate.

Email Marketing 28

Email Marketing CTR Planning Click Rate 28

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. Interested in more email analytics insights?

Webinar Metrics 136

Webinar Metrics Click Rate Deliverability Open Rate 136

Hubspot

SEPTEMBER 1, 2011

They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. Use Facebook Insights , Facebook’s free analytics tool, to check which posts generate the highest level of engagement. Use Cadmus to check out their most shared links.

RSS 28

RSS Click Rate Open Rate Lead Scoring 28

LeadSquared

OCTOBER 22, 2021

Email deliverability rates are critical and several KPIs depend on deliverability. If you’re experiencing low email deliverability, these are factors that reduce deliverability: Sending without custom authentication Utilizing single opt-in Sending from a free domain email address Making it tough to unsubscribe Low levels of engagement.

Email Marketing 52

Email Marketing CTR Deliverability CAN-SPAM 52

Hubspot

APRIL 26, 2012

Jump into this, the most comprehensive metrics and analytics glossary we've ever written. 18) Landing Page Conversion Rate - This metric is extremely important and determines your effectiveness at converting visitors into leads. Track the percentage of people who land on your page and then fill out the form.

Lead Scoring 28

Lead Scoring Lead Ranking Click Rate Landing Pages 28

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Here are the key ones you should keep an eye on: Click-through rates (CTR) Clicks are the foot traffic of the digital world. The higher the click-through rate, the more people are strolling around your “digital aisles.” It considers browsing history, engagement patterns, and predictive analytics. recipients.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Convince & Convert

MAY 16, 2016

Don’t waste resources on email content that isn’t working—after all, you are directly and deliberately reaching out to your own consumers and pre-qualified sales leads. If you don’t commit to these analytics, you won’t know what your market wants. You’ll just blindly send emails, hoping for opens. highlight to tweet).

Top of Funnel 120

Top of Funnel Effectiveness CTR Click Rate 120

Litmus

JUNE 12, 2023

Planning, creating, and testing an email is a huge undertaking, and getting it to your subscribers’ inboxes is the final push until it’s out of your hands. It’s also best to be transparent about any plans to increase frequency (like daily communication for holidays or promotions) by asking subscribers to opt-in to receive more emails.

Deliverability 69

Deliverability CAN-SPAM Opt-out Opt-in 69

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. Test out different image types to see what strikes your readers' fancy. Sup with that?

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Marketing Insider Group

SEPTEMBER 14, 2020

We can help: just check out our content marketing strategy guide for content). On average, Google image results have a CTR of 0.21%, however it varies extensively by industry. Strategy Analytics ). Email subject lines that are written with immediacy and individuality tend to obtain a 22% higher open rate.

Stats 266

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 266

Convert

OCTOBER 27, 2021

Maybe you’re pushing out as much as you can but you only have so much time or budget and you need more impact? You can run multiple A/B tests to see which version gets the highest CTR. You can test headlines for open rates, times of day to send, CTAs to click, etc. Is your marketing not performing how you want it to?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Webbiquity

APRIL 8, 2013

What are the most effective techniques for building an opt-in email list? How can you craft killer subject lines that maximize open rates? The key to maximizing your email open rates is to write great subject lines, but before recipients will even see your subject lines, your messages have to get by spam filters.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

What are the most effective techniques for building an opt-in email list? How can you craft killer subject lines that maximize open rates? The key to maximizing your email open rates is to write great subject lines, but before recipients will even see your subject lines, your messages have to get by spam filters.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Hubspot

SEPTEMBER 17, 2018

Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. Check out this list to better understand your options.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JUNE 26, 2018

Outside of compliance regulations , there is no external entity that can impact how, when, or why you reach out to your subscribers. To build that list, you need several ways for prospects to opt in to receive your emails. Should you send out new product announcements? How to Create an Enticing Opt-in Form. Lead Magnets.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. For more details, check out this step-by-step procedure on how to create Facebook Lead Ads. These campaigns can generate as much as 24% conversion rate.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

Single Grain

AUGUST 12, 2021

What Do I Hope to Get Out of My Content Audit? If you despise Excel for some reason (no judgement), you could opt for the WordPress Content Audit plugin. Now’s the time to set them up and fill them out. Content Condition (out-of-date, evergreen, etc). More on this later. Set a few conditions, and you’re good to go. .

Paid Content 145

Paid Content Top of Funnel Lead Scoring Lead Ranking 145

Convert

MAY 18, 2022

Micro commitments can have a huge impact on your email opt-in engagement rates. This creates less friction for them filling out the form which requires more buy-in and decision-making brainpower. Note: Conversion rates drop for sites with large traffic. Get the user to simply click yes to receive a discount. Gamification.

Effectiveness 105

Effectiveness Click Rate Conversion Rate Trigger Marketing 105

Single Grain

JULY 19, 2019

Inside the app, you make changes to title, meta description, title tag and body content, which are automatically reflected on your site: Choose your target CTR: Run the experiment for at least 15 days and Clickflow will show you how many more clicks you’re getting — and the revenue you’re gaining from the click increase. 4) Chatbots.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. You need to get specific or building 8 figure business is out of the question. By running an A/B test, you’re able to figure out which content resonates with your target audience. They’re not as effective anymore. Boosted AOV, orders slightly down.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. You need to get specific or building 8 figure business is out of the question. By running an A/B test, you’re able to figure out which content resonates with your target audience. They’re not as effective anymore. Boosted AOV, orders slightly down.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Albacross

JULY 17, 2018

Read on to find out more! You’re ecstatic, but as you pull out your pricing plans, you see your lead frowning…. This person’s probably looking for a job, and they’re not an actual lead - so it makes sense to filter them out. Also, opt for platforms and tools which are well-designed and intuitive to use. Sucks, huh?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40

Convert

AUGUST 15, 2022

Once you’ve improved every aspect of what you have, what you get is something that isn’t what you started out with. You can A/B test your Shopify themes to find out which performs best committing to one. But the truth is: No one knows the specifics of how Google’s ranking factors will play out for your specific niche.

Optimization 59

Optimization Examples ROAS Paid Search Agency 59