KoMarketing Associates

APRIL 18, 2017

When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. At the end of each month, I log into Google Webmasters and set a custom compare date range for the past two months, specific to blog traffic. Content Appearing in SERPs. Blog Traffic. Conversions.

B2B 121

B2B Top of Funnel Keywords CTR 121

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

Hubspot

OCTOBER 2, 2018

Google Analytics tracking code: Copy the GA tracking code that you use on your site. You can associate a Google Analytics property with a Search Console account -- which will let you see GSC data in GA reports. This is a search term that generated impressions of your site page on a Google SERP. What’s CTR? Date range.

Marketing Analytics Tools 100

Marketing Analytics Tools Google CTR Domain 100

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Once you’ve added the title tags to your other pages, save each page (or publish if using something like WordPress) and upload it to your server.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Kevin Indig

MAY 8, 2023

Stacker Connect allows qualified brand publishers to organically syndicate their content on Stacker’s global newswire, which today reaches over 100 news organizations representing 3,300+ publishers. Measuring the impact of SERP layout changes on organic traffic is complex. No pay-to-play pickups.

Traffic 145

Traffic Organization SERP CTR 145

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

Lead Scoring 46

Lead Scoring Lead Ranking CTR API 46

SmartBug Media

MARCH 19, 2021

Must-read articles: Publishers, curation and algorithms. Social Media Examiner helps inbound marketers discover how to best use social media marketing to connect with customers and, in turn, drive traffic back to their website. Must-read articles: Measuring Customer Experience for B2B Marketers. Chasing the cool kids.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

NOVEMBER 11, 2020

Blog analytics. In this post, we'll cover: What blog analytics are. Why Blog Analytics Matters. Blog Analytics Metrics and Insights. An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). Why they matter. What metrics to measure. Let's dive deeper on this.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Marketing Insider Group

FEBRUARY 5, 2024

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Venngage) Bloggers who publish 2-6 times per week are 50% more likely to report strong results. Voicebot) Marketing Analytics Stats Only 1.9% MarketingEvolution) 76% of marketing leaders base decisions on data analytics.

Paid Content 212

Paid Content Stats Marketing Budget Webinar Metrics 212

RebelMouse

MARCH 12, 2024

Publishers face an increasingly competitive landscape dominated by established media giants. As publishers, you can have top-tier content and journalism, but do you have the right platform, playbook, and blueprints to succeed? Here are the top CMS tools publishers need to compete. But this doesn't mean success is out of reach.

CMS Development 105

CMS Development Industry CMS Template Lead Scoring 105

Single Grain

MAY 6, 2021

Template #3 – Monthly Link Building Report from Agency Analytics. Regular reporting makes you check Google Search Console and Google Analytics every week at a minimum. Here are twelve of the most useful SEO reporting templates that you can customize to prepare high-end reports for your clients. Why Is an SEO Report Important?

Template 145

Template SEO Lead Scoring Lead Ranking 145

Valasys

MAY 5, 2020

Once you define the top SEO KPIs for your business and start to continuously monitor them, you can use the insights to create highly tailored pieces of content for your prospects, as well as, customers. Organic traffic can be measured by means of tools such as Google Analytics. The Keyword Opportunity.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Unbounce

MAY 24, 2021

OK, so you just poured hours worth of work and creativity into publishing the most amazing landing page ever. Too many marketers and entrepreneurs miss the mark by thinking one creative asset is enough to cut through the noise of the internet and attract their ideal customers’ attention. billion searches. Paid search ads.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Single Grain

FEBRUARY 15, 2022

In this post, I'm going to show you how we increased organic traffic to three separate SaaS blogs in one month – without publishing any new posts. A video keeps people on the page longer, helps potential customers understand your product or service better, and generates more leads. 12% increase in CTR. 14% increase in clicks.

Traffic 98

Traffic Organization CTR Cold Calling 98

Conductor

JUNE 7, 2022

Within the funnel, these KPIs often start with total impressions on the SERP (Search Engine Results Page)and end with sales, purchases, or other financial transactions. In contrast, Page 1 placements represent the number of times your content shows up on Page 1 of the SERP. When the SERP is updated to show optimized content.

Enterprise Management 102

Enterprise Management SEO Top of Funnel Business 102

Heinz Marketing

AUGUST 28, 2023

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Imagine having a state-of-the-art GPS but no destination in mind.

Webinar Metrics 76

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 76

Single Grain

JANUARY 24, 2020

A study published on Moz found that there is, indeed, a strong correlation between links and rankings. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. .” Also, moving up a single position in Google increases relative CTR by 30.8%. Organic CTR.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Unbounce

AUGUST 6, 2021

“How Can I Make Sure I Appeal to Every Customer Demographic?”. A one-size-fits-all approach to your campaigns will never be as effective as one that’s both specific and highly relevant to your prospective customers and their needs. Conduct Customer Interviews/Surveys. You need to be talking to your customers all the time.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. Unlike consumer-focused SaaS companies, enterprise SaaS companies typically have longer sales cycles and larger deal sizes, and their target customers are usually businesses with complex needs and high levels of scrutiny.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

seo.co

JANUARY 31, 2022

You can gain all insights via Google Analytics or other reporting tools like Agency Analytics, which allows you to work with many parameters. To reap all these benefits, you have to carry out extensive on-page and off-page optimization, which would eventually lead to a rise in SERPs for targeted and untargeted keywords.

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

Single Grain

JULY 31, 2023

Brand Awareness Boost Local PPC ads also play a critical role in elevating brand awareness by placing businesses right in front of potential customers in their local area. This way, a local business can attract qualified leads and increase the likelihood of turning them into customers.

PPC 52

PPC Cost per Acquisition Conversion Cost Per Click 52

Moz

FEBRUARY 23, 2020

On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. While there’s more traffic data in Google Analytics than GSC, we’re limited in seeing the traffic driven by actual keywords, being limited by page-wide traffic.

CTR 67

CTR SERP CPC Cost Per Click 67

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). The use of intent data will become vital in analyzing the customers’ expectations & accordingly articulating the pieces of content.

SEO 59

SEO Practices Google Brand Identity 59

Optinmonster

AUGUST 18, 2022

Our on-page SEO checklist can help you rank higher on search engine results pages (SERPs). On the other hand, off-page SEO would be like the weekly ads mailed to customers. You can use this SEO checklist for every post or page that you publish in WordPress. Do you want to get more organic traffic to your WordPress website?

SEO 122

SEO Optimization Lead Scoring Lead Ranking 122

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Their favorite video content marketing has a 60% returning customer rate. About 57% of industries have gained a customer through their business blog. Half of the clicks on SERPs go to the top 3 results. Google utilizes 810 rare SERP features.

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

Single Grain

NOVEMBER 20, 2020

An SEO agency is a company that provides expert search engine optimization services to other businesses in order to improve their online visibility in the SERPs, drive more traffic to their website, and thus increase their revenues. Advanced: $399 per month which offers unlimited SERP position history and you can save up to 100 keyword lists.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Convert

OCTOBER 27, 2021

You can run multiple A/B tests to see which version gets the highest CTR. Because of the name, it’s easy to think that CRO is just about conversions, but the reality is that conversions are merely a byproduct of scientifically testing and improving all the elements that help the customer want to buy. Have a landing page ?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Outbrain

JANUARY 3, 2021

Publishing as a guest author builds your presence on the web and will naturally build organic interest and traffic to your website over time. the sooner you post it after the blog is published), the more likely it is to be seen and gather momentum. Investing in Customer Surveys. Leveraging Long-tail Keywords. A “guestographic”!

High Quality Lead 34

High Quality Lead Paid Content Traffic Cost 34

Outbrain

JUNE 21, 2021

For example, a luxury car brand might set a higher CPC, thereby targeting a much smaller audience of high potential customers who are likely to buy an expensive car. This metric concentrates on the predicted “Lifetime Value” of an individual customer during their entire relationship with the brand or company.

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. But the work on your posts is far from finished after you first hit “publish.”. Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?”

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. If you’ve created buyer personas , also called customer avatars, this step will be much easier. MonsterInsights is the best way to add Google Analytics to your WordPress website.

Keywords 78

Keywords Paid Content Traffic Research 78

Single Grain

AUGUST 23, 2023

Are you struggling to rank higher on search engines and improve your click-through rates (CTR)? Get this right, and it leads to higher rankings, improved CTRs, and a better user experience. The secret to SEO success lies in understanding search intent optimization. When content satisfies search intent (i.e.

CTR 52

CTR Intent Optimization Click Rate 52