Martech

OCTOBER 20, 2023

Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). And what about those who use analytics tools?

Analytics 124

Analytics Marketing Analytics Tools Forecasting Budget Programs 124

Stevens & Tate

NOVEMBER 14, 2023

Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. Optimize Image and Video Metadata Metadata refers to the information embedded within your media files.

Creativity 87

Creativity Optimization SEO Content 87

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. UTM codes are text you add to a link that gives your analytics tool more information about each link. Don’t get creative with names in the medium field.

Marketing Analytics Tools 120

Marketing Analytics Tools Tagging Analytics Google 120

Martech

OCTOBER 3, 2022

Analytics platforms. It is not unheard of for a company to change analytics platforms within its stack. A common example is a web analytics platform. Two major players in this space are Adobe Analytics and Google Analytics. Two major players in this space are Adobe Analytics and Google Analytics.

Analytics 127

Analytics Privacy Protection Privacy Marketing Analytics Tools 127

Navigate the Channel

SEPTEMBER 27, 2023

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” Summarizing, Kaufman wrote, “The average correlation between neuroticism and creative achievement was zero.

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Despite the overwhelming amount of information, you know this data holds valuable insights that can be harnessed to gain a competitive edge.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Martech

MAY 27, 2022

His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. But I also really enjoy the analytical side of it, like data analysis. Not enough information or not the right information.

Analytics 119

Analytics Paid Search Agency Advertising Agencies Copywriting 119

Stevens & Tate

DECEMBER 30, 2022

Not long ago, businesses simply didn’t have that much information to leverage when it came to crafting marketing campaigns. They could only draw conclusions about their audience from in-store information — as in, information on who bought what. How Data Driven Marketing Can Support Creativity.

Advertising Agencies 92

Advertising Agencies Creativity Paid Search Agency Campaigns 92

Atomic Reach

APRIL 3, 2023

Visual Art Meets AI-Backed Creative Intelligence RAD AI is proud to announce we're launching a new, first-of-its-kind product, RAD Visual Arts, in partnership with LNDMRK, today's most elite visual art agency. No two programs are the same, with each production expressing the uniqueness of each artist and brand.

Creativity 59

Creativity Advertising Agencies API Class 59

Unbounce

JULY 5, 2023

Specifically, AI analytics. Netflix keeps tabs on what you watch and how you rate it, then based on all the information it’s accumulated, it’s able to make predictive recommendations (usually darned good ones) on what it thinks you might like. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!)

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 126

Marketing Analytics Tools Marketing Attribution Analytics Google 126

Digilant

FEBRUARY 28, 2024

The marketing industry has spilled a tremendous amount of ink discussing the ways in which artificial intelligence and machine learning are and will continue to change how marketers work, from brand strategy and creative ideation to media execution and attribution and measurement. But that’s missing the forest for the trees.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

ClickZ

AUGUST 20, 2020

30-second summary: Creative team members are often left out of technology decision making, or included too late. When creatives are left out, problems might not be identified until it’s too late, and they may not adopt the new technology. Including creatives earlier can ensure they are bought in, and that issues are addressed early on.

Creativity 137

Creativity Digital Asset Management Process Work Management 137

Atomic Reach

FEBRUARY 23, 2023

While other areas of digital marketing have leveraged analytics for years, influencer marketing continues to follow an outdated manual approach. Subjective criteria drive selection of influencers and creative strategies. If you’re not using the right KPIs to dissect your data, all the information in the world isn’t going to help you.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. Congratulations to all our Predictive Analytics influencers who participated! Join Enterprise Lite to work with all of these Predictive Analytics influencers! 16 Nick Brestoff, M.S., Score: 30.79

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

PureB2B

APRIL 1, 2020

Because of this, marketers must decide whether to use data or creative marketing to draw in prospects. Brands will often miss the mark because they get lost in the data or focus too much on the creative. In businesses, one cannot survive without both creativity and innovation alongside logic and analytics.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

PureB2B

APRIL 1, 2020

Because of this, marketers must decide whether to use data or creative marketing to draw in prospects. Brands will often miss the mark because they get lost in the data or focus too much on the creative. In businesses, one cannot survive without both creativity and innovation alongside logic and analytics.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

Scoop.it

AUGUST 22, 2019

Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By crafting a great story and also analyzing data around open rates, click-through-rates, and behavior analytics, they can create campaigns that convert. Embracing the Data.

Top of Funnel 52

Top of Funnel Marketing Analytics Tools Analytics Optimization 52

Aberdeen

DECEMBER 3, 2019

Analytics solutions are innovating rapidly to keep up with the influx. Since AI analytics is a relatively new technology, it can be difficult to discern its true benefits or even the extent to which it deviates from more traditional analytics. Traditional analytics is static. Traditional analytics is static.

Marketing AI 81

Marketing AI Analytics Work Management Marketing Management 81

PureB2B

APRIL 1, 2020

Because of this, marketers must decide whether to use data or creative marketing to draw in prospects. Brands will often miss the mark because they get lost in the data or focus too much on the creative. In businesses, one cannot survive without both creativity and innovation alongside logic and analytics.

Creativity 62

Creativity ROI Marketing Management Paid Search Agency 62

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Site navigation that makes it easy for potential customers to find the information they need.

Design 268

Design Paid Search Agency Companies B2B 268

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy.

Marketing AI 116

Marketing AI Content Marketing Enterprise Management Planning 116

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. It’s not just a new version of Google Analytics. It’s a complete overhaul, and it’s reshaping how we approach data analytics.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Convince & Convert

JUNE 20, 2017

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

Social Media 164

Social Media Creativity Campaigns Effectiveness 164

ClearVoice

JULY 3, 2023

Cultivating a Culture of Creativity Content ideation is both an art and a science. Provide them with the tools they need for collaboration, keyword research, and data analytics. Regular Brainstorming Sessions Brainstorming sessions are essential to a culture of creativity. Then, let them start generating ideas for content.

Creativity 52

Creativity Bandwidth Content Keywords 52

Adobe Experience Cloud Blog

NOVEMBER 5, 2018

To many professionals, it implies you’re not creative enough to generate anything original. Maybe this is because creative is often synonymous with ownership : Every artist wants to look at his work and say, “This is mine.” Creatives can come up with innovative ideas only if they’re working with accurate, relevant information.

Template 131

Template Creativity Budget Programs Marketing Automation Services 131

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Lean on past performance and predictive analytics to perfect your ads You don’t know what you don’t know, nor does your AI tool of choice. Prefer video?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Fast forward three years. The question is no longer “why” data science, and the dialogue has shifted “how” to best leverage it.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Martech

FEBRUARY 19, 2024

Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. Unlocking innovation and growth Diverse skill sets incubate creativity. Informing decisions with data In an exponentially expanding data universe, analytics skills enable sound marketing decisions. The outcome?

First-Mover Advantage 134

First-Mover Advantage Terms and Conditions Work Management Loyalty 134

Anyword

DECEMBER 20, 2023

In the realm of AI, generative AI platforms have carved out a remarkable niche, offering unprecedented capabilities to create content, generate code, and assist users in countless creative and practical endeavors. We will also discuss some of the key considerations when tracking product analytics and usage in these types of platforms.

Analytics 40

Analytics Generation Product Lead Ranking 40

SmartBug Media

AUGUST 9, 2019

At its core, inbound marketing is all about analytics. Sure, creativity, content, a customer-centric focus, and enthusiasm are all essential to inbound, but another important facet is discovering what works, what isn’t working, and what can be improved in order to maximize results. Content was updated August 9, 2019.

Analytics 86

Analytics Budget Programs Marketing Websites Tools 86

The Point

MAY 11, 2015

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. But none of this renders creative unimportant.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

Marketing Insider Group

MARCH 18, 2024

Quick Takeaways Every blog post must have a clear purpose, whether to inform, persuade, entertain, or a combination, guiding the writing style and structure. Whether it’s to inform, persuade, entertain , or a mix of all three, knowing your goal shapes everything from your writing style to the structure of your outline.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Anyword

OCTOBER 5, 2023

By leveraging AI-powered analytics, you can uncover patterns and trends that will most effectively drive marketing results. This streamlines the creative process and ensures a cohesive brand experience across all touchpoints. Are you delivering your audience real, original, up-to-date and valuable information?

Lead Ranking 52

Lead Ranking Lead Scoring Analytics Landing Pages 52

LeadsRX

JANUARY 12, 2022

Vancouver, BC — Wednesday, January 12, 2021 — Unbounce , the leading conversion intelligence platform, today announced the acquisition of LeadsRx , a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Webbiquity

MARCH 15, 2022

Search for information: The buyer uses tools like Google and their professional network to research possible solutions to their problem. Consideration: The buyer uses information from your site and the web to decide if your brand has what they need, and belongs on their short list. You Use the Right Tools.

Marketing & Strategy 255

Marketing & Strategy Top of Funnel B2B Landing Pages 255