Zoominfo

JUNE 11, 2019

Examples of marketing vanity metrics include: Page views Downloads Facebook likes Twitter followers An Alternative To Marketing Vanity Metrics In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. So, which data points are the common culprits?

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

SmartBug Media

AUGUST 5, 2019

Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or URL parameters that determine the source of traffic. Social: Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram. web analytics. Traffic Sources.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Webbiquity

APRIL 14, 2015

Google Correlate , the Bing Keyword Tool ) to online research tools like Advanced Web Ranking to keyword suggestion tools, other desktop keyword tools, competitive analysis tools, browser add-ons and plugins, analytics tools, and “other ideas.” 2 Social Network, Ghost Town Or Key Driver Of Local Search?

Keywords 100

Keywords SEO Research Resources 100

Hinge Marketing

JUNE 3, 2016

Among the study’s many interesting insights we found that high-growth firms take a more analytical approach to marketing their services. The link between high growth and frequent research is just the tip of the analytical iceberg. 2) Social Media Engagement. Tying Analytics to Growth. Engagement rates.

Analytics 48

Analytics B2B Marketing B2B Top of Funnel 48

Webbiquity

AUGUST 23, 2011

Direct and referral traffic are highly correlated. But it’s been the top source of visits for nine of the past 10 months (the only exception resulting from the spike in direct and referral traffic to the Nifty 50 Top Women of Twitter post). Patience is a virtue, and persistence is rewarded.

Traffic 100

Traffic RSS Social Media Social Networks 100

Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. So social media agencies often feel even more pressure to be able to show ROI to clients. SproutChat.

Webinar Metrics 53

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 53

Sprout Social

JANUARY 2, 2019

Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” ” We also saw a whole slew of social ad types and fresh business features roll out for brands. Oh, and we also saw a notable shift in social content marketing.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Metadata

JULY 21, 2022

Factor in that 26% of social media users say they’re inclined to buy brands they see advertised , and the value of making sure they’re seeing your brand (instead of your competitor) cannot be overstated. billion daily users , Facebook is the world’s most used social network. 38 CPC , no platform rivals Twitter in terms of ROI.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Attendify

SEPTEMBER 28, 2019

But for the purposes of this article, let’s clarify that we’re talking about the hard data captured via event technology, or the digital tools event organizers use to increase their productivity, boost their attendee engagement factor and maximize their overall event analytics prowess. 8 data sources that shed insights.

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. How to Run a Contest on Twitter. How to Run a Contest on Facebook. Follow the Rules. Set Your Goals.

Social Media 101

Social Media Media Rules Guidelines 101

Convince & Convert

MAY 21, 2014

The average Twitter click through rate is 1.64 Post Only Visual Content to Social Media As good as massive, in depth guides like Shopify’s 50 Ways to Make Your First Sale are at attracting subscribers and links, they aren’t the kind of content that does well on social networks. Yeah, that’s down to about 2.5 What a waste.

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

Brandwatch Marketing

SEPTEMBER 21, 2022

You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools. Several social networks provide the ability to analyze your efforts from within the platform themselves. Pinterest Analytics.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Hubspot

FEBRUARY 18, 2013

I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine , it's becoming more and more essential to analyze the benefits of your Twitter marketing efforts.

Twitter 28

Twitter ROI Work Management Marketing Management 28

Conductor

JANUARY 19, 2022

YouTube tags function similarly to hashtags on Twitter or Instagram. Backlinko’s research has also confirmed a correlation between tag keyword matches and YouTube rankings. YouTube Studio has a YouTube analytics tool that can reveal potential keywords for YouTube tags. Use YouTube Analytics to track performance.

Tagging 52

Tagging Youtube SEO Optimization 52

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Brandwatch Marketing

FEBRUARY 2, 2019

You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools. Several social networks provide the ability to analyze your efforts from within the platform themselves. Pinterest Analytics.

Paid Social Agency 113

Paid Social Agency Social Media Analytics Tools 113

Hubspot

JANUARY 13, 2014

Analytics, my friends. Google Analytics is another option for non-HubSpot users. Social media? Of those sources, which social networks, keywords, and websites are sending visitors your way? This information is also accessible via the HubSpot Sources report or Google Analytics. 1) Overall Blog Visits.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Hubspot

SEPTEMBER 21, 2015

they were just blindly sharing it on social. After a few hours of doubting my faith in humanity (and in Twitter), I realized that although a lot of social shares felt good and was worth measuring, it wasn't a metric someone like my boss particularly cared about. Because the number can actually be a bit misleading. 6) Comments.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Content Standard

JANUARY 6, 2016

How to measure: To do this, you can either simply look at the correlation between running a campaign and an uptick in followers or you could go a step further and look at the rate at which your followers have grown. There are free tools available and websites like Iconosquare or SumAll that can provide you with these insights. In 2016, 48.8

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Content Standard

JANUARY 6, 2016

How to measure: To do this, you can either simply look at the correlation between running a campaign and an uptick in followers or you could go a step further and look at the rate at which your followers have grown. There are free tools available and websites like Iconosquare or SumAll that can provide you with these insights. In 2016, 48.8

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. You're telling me your customers aren't using any of those social networks? 2) Social media is awesome! Join every network right now! By all means, research other social networks. 6) Social media is a M-F gig.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Webbiquity

JANUARY 26, 2021

But as search engine algorithms evolved (changing content marketing and making social bookmarking less helpful), a handful of social networks grew dominant (especially in the B2B space), and reputation management became largely reduced to LinkedIn and Twitter (plus maybe PeopleBrowsr and about.me ), the WPO model had to adapt as well.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Sprout Social

JUNE 15, 2023

For example, watch how Donors Choose uses Sprout Social to efficiently manage their complete social media presence—from publishing and engagement to analytics and reporting. Sprout’s Analytics tools can also help you better understand what content resonates with your audience so you can maximize your engagement.

Social Media 115

Social Media Budget Programs Work Management Marketing Management 115

Hubspot

JULY 3, 2012

So you want to run a contest on social media, eh? Which social network is the most appropriate choice ? Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Twitter. using an analytics platform or your marketing software.

Social Media 28

Social Media Media Rules Landing Pages 28

Hubspot

MAY 19, 2020

billion people worldwide were active on social media. Today, it seems like there's a social platform for everything and everyone. While family and friends connect on sites like Facebook, Instagram, or Twitter; professionals are networking all over LinkedIn. You should join every single social media network immediately.

Social Media 69

Social Media Cost per Lead Social Marketing Work Management 69

BuzzSumo

APRIL 9, 2019

I write about Google Analytics at lot. Sometimes, the official Twitter account of Google Analytics shares my articles. The Google Analytics account is influential by any metric, no question. But they aren’t always correlated with awareness, traffic and demand. Social media wins are short lived.

Marketing Analytics Tools 110

Marketing Analytics Tools Lead Ranking Blogger Social Media 110

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. How can I get more retweets?

Twitter 100

Twitter Tools Tips Best Practices 100

Sprout Social

AUGUST 1, 2016

If Twitter is a big part of your social media marketing strategy, you need to get familiar with the analytics dashboard. In this post we’ll break down how to view your Tweet activity and how to use the data to improve your Twitter marketing strategy. Tweet activity lives in the Twitter Analytics dashboard.

Activities 59

Activities Click Rate Twitter Impressions 59

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. There is a direct correlation between employee advocacy and employee engagement.

Sales Management 145

Sales Management Practices Best Practices B2B 145

Single Grain

JUNE 3, 2021

Social media skills to select the platforms for promotion, the time to post content, and to decide on the type of content that will generate the highest engagement. Analytics skills to work with several marketing tools and analyze the ROI of different digital media campaigns. The marketing director should have an analytical mind.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Moz

OCTOBER 8, 2019

While we're on the subject, did you know that if you're a verified owner of a Google Analytics property, Google will now automatically verify that same website in Search Console? <meta From the beginning, Google Analytics' main task was to generate reports and statistics about your website. Twitter card. > 1,327,616.

Marketing Analytics Tools 54

Marketing Analytics Tools SEO Multi-Touch Attribution Tagging 54

Sprout Social

APRIL 25, 2017

Think of the articles you click when you scroll through Facebook, Twitter or LinkedIn. But social networks will also pull in meta data from your posts, along with a summary card. In addition to looking at articles with the most social shares, you can also look at content currently ranking on the first page of Google.

Stats 111

Stats Social Media Case Studies Facebook 111

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? 59% are on Twitter, and 43% use a company blog for marketing.

Paid Content 100

Paid Content Social Media Statistics Research 100