ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

BOP Design

DECEMBER 17, 2019

In this article, we take a look at how to evaluate what is working (and not working) in a B2B content marketing plan. As we’ve said before, content marketing is not an end unto itself. Since we are talking about content marketing, we need to look at how visitors are engaging with the content on your B2B website.

Work Management 99

Work Management B2B Marketing Paid Search Agency Content Marketing 99

SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. However, accurately measuring the impact of your content marketing efforts is key for honing in on what works and beating the competition. Why Measure Content Marketing ROI?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Don’t worry. Let’s roll! Yes, you heard that right!

Facebook 82

Facebook Cost Per Thousand Cost Per Click Ad Frequency 82

KoMarketing Associates

MARCH 24, 2016

One client re-launched their site without analytics, another had a GA profile deleted by an ex employee, and another was looking for a content audit on a site with no analytics. I’ve outlined a few below: Restoring a Google Analytics Profile. I’ve outlined a few below: Restoring a Google Analytics Profile.

Analytics 120

Analytics Ideal Customer Profiles Marketing Analytics Tools Lead Scoring 120

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Optinmonster

MARCH 21, 2024

One memorable campaign I managed saw a 50% increase in click-through rate (CTR) simply by optimizing the ad copy based on A/B testing results. Integrating Retargeting with Overall Marketing Strategies Retargeting should not exist in a vacuum; it’s most effective when integrated with your overall marketing strategies.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. Is there a strong content marketing plan in place? Google Analytics.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Marketing Insider Group

MARCH 18, 2024

A recent study found that the #1 result in Google’s search results has an average CTR of 31.7%. Image Source: Agency Analytics Your goal is to be in that top spot. A recent survey found that 80% of the most successful content marketers have a documented strategy. Because good enough doesn’t make the cut.

SERP 244

SERP Keywords Eye-Tracking Planning 244

Brightedge

AUGUST 4, 2020

rate Knowing what content resonates with your audience and how they navigate through your site is critical to online success. Leverage your analytics platform to identify pages that need to be optimized for more conversions. Monitoring your CTR will help you determine the success of your content. Organic conversion.

SEO 90

SEO CTR SERP Marketing Analytics Tools 90

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. Content marketing efforts should always be geared towards a specific audience.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Then, find a target ratio to work toward.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Marketing Insider Group

DECEMBER 18, 2023

Its analytics also allows real-time monitoring of time spent with your brand’s content. Targeting a Specific Audience: Nativo Image Source: Nativo Nativo is an alternative native advertising solution to Sharethrough, but doesn’t work with as many premium brands and works primarily through agencies. Why Nativo?

Paid Content 229

Paid Content Distribution Cost Per Thousand Budget Programs 229

Navigate the Channel

JANUARY 10, 2024

Let’s review what content KPIs are, why they matter and how they can empower your online efforts. Defining Content KPIs Content KPIs are quantitative and qualitative metrics used to gauge the performance and impact of your content marketing efforts. No deep dive. No second page. Except for the exception.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Scoop.it

JANUARY 19, 2023

Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. The second-placed result gets slightly above half the CTR of the first-placed result at 15.8%. And the first result has a 10x higher CTR than the tenth-placed result. The third result gets 11.0%

Traffic 92

Traffic Organization CTR Lead Scoring 92

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Marketing Budgets Shifting and Changing.

Marketing Budget 291

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 291

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

ClearVoice

APRIL 17, 2024

Key Metrics and KPIs to Identify in Your Collaborative Content In your quest to quantity your collaborative content success, here are the metrics we’ve found to matter the most: Leads “lead” the way We will cover a range of metrics to track, but let’s be honest: we’re all focused on one thing — driving qualified leads.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

ClearVoice

APRIL 17, 2024

Key Metrics and KPIs to Identify in Your Collaborative Content In your quest to quantity your collaborative content success, here are the metrics we’ve found to matter the most: Leads “lead” the way We will cover a range of metrics to track, but let’s be honest: we’re all focused on one thing — driving qualified leads.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Do Market Research.

Analysis 319

Analysis Top of Funnel Work Management Lead Scoring 319

Outgrow

DECEMBER 17, 2020

Content Marketing Trends & Statistics Post COVID. Amidst the COVID 19 mayhem, content marketers responded quickly to the changing nature of business-customer interactions. 53% of the surveyed marketers changed their promotion and content distribution strategy. And it’s time to reveal them.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

KoMarketing Associates

DECEMBER 1, 2016

First, consider performing a “[keyword] site:domain.com” search to uncover whether duplicate content may exist on the website. Here’s an example of the existing assets we have on KoMarketing for the phrase “B2B content marketing ”. The Google Search Analytics Audit. How do you do this? The Inbound Link Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Optinmonster

OCTOBER 29, 2023

Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. 65% of content marketers say they have a documented content strategy. 71% of B2B buyers consume blog content during their buyer journey. SEO leads have a 14.6%

Statistics 94

Statistics Paid Content Stats Blogger 94

Tomorrow People

MARCH 23, 2021

So, how can you know which analytics metrics are most important for you to focus on? Ask yourself, "Would it be fair for a CEO to judge my performance as a marketing leader based on this metric?" Email Marketing Performance Email marketing results may matter more to B2B companies than a consumer brand might.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Scoop.it

SEPTEMBER 21, 2023

If you’re a business owner or marketer, the obvious answer is “Yes!” Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. Let’s begin!

Curation 82

Curation Click Rate Content Open Rate 82

KoMarketing Associates

APRIL 3, 2018

Now, with 16 months of search performance data, B2B marketers have a greater opportunity to assess trends in all four areas, evaluating year-over-year or quarter-to-quarter performance more easily. Sixteen months of data allows B2B marketers to more easily analyze and document improvement trends directly through Search Console.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

Directive Agency

APRIL 15, 2022

Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself. Google Analytics and Google Search Console are different, and you need both. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Anyword

APRIL 28, 2022

As we’ll see in our findings below, Anyword saw that 70% of listicles tested in a headlines analysis had an increase in CTR when switching from a non-listicle to a listicle headline. Not only does putting a number toward the front of a headline stand out among a feed of copy-heavy ads, but it’s also an effective way to boost CTR.

Conversion Rate 52

Conversion Rate CTR Conversion CPC 52

ClearVoice

JANUARY 8, 2024

Then, optimize your content marketing and other strategies to improve overall results. How are customers responding to your marketing messaging? That’s where key performance indicators (KPIs) and analytics tools come in. Some examples: Google Analytics: Tracks website traffic and user behavior.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Outbrain

AUGUST 19, 2019

You can research, create and publish all the content you want, but all your hard work will be pointless if you don’t promote it successfully. That’s why you put at least as much energy into content promotion optimization. But that’s not always enough to deliver a clear and thorough evaluation of your content promotion efforts.

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38

Launch Marketing

DECEMBER 9, 2020

Measuring the progress and success of marketing initiatives requires tracking and analyzing the right metrics. For content marketing, these are meaningful datapoints that should be informed by the goals of your content. Email Content Metrics. Was the content not relevant enough? Social Media Content Metrics.

Social Media 83

Social Media Marketing Websites Media B2B 83

Anyword

JUNE 17, 2022

You can also look at this from a more analytical perspective: What types of content work best for different audiences? It’s no surprise that different age demographics will gravitate toward different types of content — and at different rates. We took data from nearly 200K ads to see which emotions yielded higher CTRs.

Copywriting 98

Copywriting Paid Search Agency Ads Optimization 98

Anyword

JULY 26, 2022

Here, we’ve outlined how to use both Google Analytics and HubSpot’s “Make My Persona” feature to outline every aspect and detail of your specific customer. Google Analytics. First, let’s talk about Google Analytics. Using Google Analytics for your site gives you a breakdown of visitor demographics.

Ad Building 98

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 98

Optinmonster

SEPTEMBER 8, 2022

This kind of revenue attribution is harder to do with social media, blogging, or other types of content marketing. Email marketing ROI is highest because it’s a direct way to reach your customers and build brand awareness. Many premium email service providers (ESPs) like Constant Contact include revenue in their email analytics.

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Salesforce Marketing Cloud

MAY 17, 2023

But don’t take my word for it: Businesses in every industry see the value of quality ecommerce content, and they’re throwing their weight behind it. In fact, a majority of businesses (69%) plan to increase their content marketing budgets this year. Click-through-rate (CTR). The flip-side of a CTR. Page views.

eCommerce 52

eCommerce Buy Marketing Budget CTR 52

seo.co

JUNE 7, 2021

It also pays to look at your site analytics to find where the visitors are coming to your site. Publish Helpful Content Regularly. Now that you know the keywords you want to write about, it’s vital to have a regular content marketing strategy. Also, use the User Flow Tool in Google Analytics.

Organic Leads 100

Organic Leads Lead Ranking Lead Generation Lead Scoring 100