Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Do Market Research.

Analysis 302

Analysis Top of Funnel Work Management Lead Scoring 302

Directive Agency

APRIL 15, 2022

Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself. Google Analytics and Google Search Console are different, and you need both. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Sana Commerce

AUGUST 2, 2023

Appearing prominently in search engine results pages (SERPs). Targeted traffic : SEO allows manufacturers to optimize their content with relevant keywords and phrases that align with their audience’s search intent. Not having a blog or other content-rich pages Content marketing plays a vital role in B2B SEO success.

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

KoMarketing Associates

APRIL 18, 2017

While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Content Appearing in SERPs. Blog Traffic. Conversions.

B2B 121

B2B Top of Funnel Keywords CTR 121

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI. What is Video Marketing? Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers. It’s a powerful platform for discoverability (and YouTube videos tend to do well in SERPs to boot).

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Method and Metric

MARCH 29, 2019

Performing a content audit can yield many benefits for a business, as long as it’s undertaken correctly. To perform a basic content audit, you’ll need four key tools: Screaming Frog SEO Spider, Google Analytics, Google Search Console, and a spreadsheet. 1 Generate a list of your content. Average Time on Page.

Marketing Websites 72

Marketing Websites Marketing Analytics Tools Content Lead Scoring 72

Vidyard

OCTOBER 27, 2019

Video as an Account-Based Marketing Tactic 10. Video Analytics and Video Marketing ROI What is Video Marketing? Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers. But, that doesn’t mean you should ignore YouTube.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

SmartBug Media

MARCH 19, 2021

of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Resources for Inbound and Content Marketing Best Practices. Content Marketing Institute. Must-read articles: The Right Way to Teach, Tease, and Soothe Your Audience With Content.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Since Nimble is a B2B SaaS application, we are targeting the number of top of funnel leads we acquire through marketing campaigns. These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The Lead Agency

APRIL 14, 2024

Every marketing activity was trackable, results were traceable, and mountains of data became analysable to then give us the online goodies that inform all good marketing decisions today. As seen on the left in the image above, Google Analytics alone provides access to 22 different reports.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Single Grain

MARCH 28, 2022

Another issue with content marketing metrics is that setting up tracking can be very difficult (or even impossible) depending on the tools provided by your company and your own technical abilities. New to content strategies? Check out: How to Create a High-Performance Content Marketing Strategy in 2022.

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Hubspot

NOVEMBER 11, 2020

With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Blog analytics. In this post, we'll cover: What blog analytics are. Why Blog Analytics Matters. Blog Analytics Metrics and Insights. Why they matter. What metrics to measure.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

Single Grain

DECEMBER 19, 2023

Site Audit – Optimize your on-page SEO, as it checks your website for around 120 technical SEO issues like HTTP errors, content quality, outgoing links, and image alt tags. Content Explorer – Find top-performing content in your industry. The tool is easy to install and comes with powerful features.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Single Grain

FEBRUARY 15, 2022

ClickFlow pulls this data directly from Google’s SERPs, so adding them to your blog post increases searcher intent. This helps these refreshed posts gain more visibility in the SERPs faster and, hence, drive more traffic. Dive Deeper: Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study].

Traffic 98

Traffic Organization CTR Cold Calling 98

Brightedge

NOVEMBER 19, 2020

Google Quick Answers are highly-visible text snippet answers and links placed at the top of the Google SERPs and were observed to provide a huge boost in organic traffic. In addition to the content, Google Answers also provides a link to the page with this content. What are Google Quick Answers? Google Answers Geo targeting.

Google 122

Google Optimization SERP CTR 122

Unbounce

MAY 24, 2021

Paid search enables you to boost your advertisement to the top (or bottom) of search engine results pages (SERPs) to position your business as a leading solution to their problem. . Let’s say you’re searching for frameworks and tactics that can help you craft an effective content strategy. You’ve seen this before.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Single Grain

MARCH 6, 2020

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. million blog posts published every day , it’s easy to get discouraged about ever keeping a top position in the SERPs – and it can be if you’re not combatting content decay.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Single Grain

APRIL 14, 2023

You can track traffic volume using tools like Google Analytics and Google Search Console. Hence, calculating the ROI for your SEO efforts is a significant metric for enterprises because it enables you to use your marketing budget effectively to boost your SEO strategies. Here are some of the best enterprise SEO tools.

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

The Lead Agency

JUNE 19, 2023

SEO-optimised blog posts that contain relevant keywords are more likely to rank higher in search engine results pages (SERPs), leading to increased organic traffic and better lead generation. A well-crafted headline and meta description can also improve your click-through rate (CTR), and subsequently your ranking in SERPs.

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Single Grain

JANUARY 24, 2020

Find the best- and worst-performing content so you can optimize your content marketing strategy accordingly. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. Also, moving up a single position in Google increases relative CTR by 30.8%. Organic CTR.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Conductor

JUNE 7, 2022

Within the funnel, these KPIs often start with total impressions on the SERP (Search Engine Results Page)and end with sales, purchases, or other financial transactions. SEO KPIs across the marketing funnel. Top of marketing funnel (Awareness). chance of a click if your content is not on Page 1. There’s less than a 2.5%

Enterprise Management 102

Enterprise Management SEO Top of Funnel Business 102

Single Grain

JUNE 19, 2023

You may be surprised to learn that the arts and entertainment sector produces the highest CTR of any industry on Google Ads: As stated previously, Google has different types of advertising to promote your brand and products/services. This ensures that you get attention from your audience, no matter where they are in their customer journey.

Paid Search Agency 52

Paid Search Agency Google Ads Advertising Agencies 52

Single Grain

AUGUST 24, 2021

Content analysis. Content marketing. Google Search Console and Google Analytics monitoring. Enterprise SEO is the preferred marketing approach for almost every large organization since it brings tons of relevant visitors ready to convert. 4) Planning the Content Strategy. Traffic Analytics Report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. CTR for a #1 Google ranking for All Queries was just over 21% via @NinjasMarketing study.

Keywords 111

Keywords Research Optimization Trends 111

Heinz Marketing

AUGUST 28, 2023

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Imagine having a state-of-the-art GPS but no destination in mind.

Webinar Metrics 86

Webinar Metrics Ideal Customer Profiles Marketing & Strategy Marketing Strategy 86

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 260

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 260

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. TABLE OF CONTENTS: ↓ What Is Enterprise SaaS SEO? This will help Google use that data and display it in the SERPs. Header Tags Optimize your content headings and subheadings. Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

seo.co

JANUARY 31, 2022

You can gain all insights via Google Analytics or other reporting tools like Agency Analytics, which allows you to work with many parameters. To reap all these benefits, you have to carry out extensive on-page and off-page optimization, which would eventually lead to a rise in SERPs for targeted and untargeted keywords.

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

Optinmonster

AUGUST 18, 2022

Our on-page SEO checklist can help you rank higher on search engine results pages (SERPs). Bonus: You may also want to set up Google Analytics and Google Search Console to help with other parts of your WordPress SEO strategy. Do you want to get more organic traffic to your WordPress website? Step 2: Check Your Basic SEO.

SEO 119

SEO Optimization Lead Scoring Lead Ranking 119

Valasys

FEBRUARY 5, 2020

The marketers need to learn & optimize their digital marketing game to fit in the framework of Google across omnichannel. As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). So, there is no “Rank-0” for the SERPs now.

SEO 59

SEO Practices Google Branding 59

Single Grain

MAY 11, 2023

Links to other pages will often be hidden, decreasing your click-through rates (CTR). To prevent this problem, create unique content across all web pages, even if a couple of your products are similar. Title Tags and Meta Descriptions Meta tags are content that appears on the SERPs, such as the meta descriptions and title tags.

Paid Content 107

Paid Content SEO Paid Search Agency Advertising Agencies 107

Single Grain

NOVEMBER 20, 2020

TABLE OF CONTENTS: What Are SEO Agencies? Content Marketing. An SEO agency is a company that provides expert search engine optimization services to other businesses in order to improve their online visibility in the SERPs, drive more traffic to their website, and thus increase their revenues. Content Marketer.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. But if you really want to grow your business on the Internet, you probably need the help of marketing experts. Search Engine Marketing (SEM).

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Webbiquity

OCTOBER 16, 2012

Content Marketing Findings. The most popular forms of content marketing for B2B companies are social media excluding blogs (79%) and article posting (78%). However, 71% of B2B marketers view in-person events as effective while only 31% say the same about social media excluding blogs. Mobile Marketing Statistics.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Convert

OCTOBER 27, 2021

You can run multiple A/B tests to see which version gets the highest CTR. You can even take these principles and apply them to your content marketing.) There is no digital marketing channel that can’t be tested and improved upon. A/B Testing KPIs That Marketers Should Care About. Is it content? Send emails

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52