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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

So, how can you know which analytics metrics are most important for you to focus on? Ask yourself, "Would it be fair for a CEO to judge my performance as a marketing leader based on this metric?" Most marketers don’t need to dwell on these three metrics since your marketing team is more directly responsible for them.

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The Ultimate B2B Marketing Glossary

Envy

The Chief Marketing Officer heads a company's marketing efforts and makes purchase decisions about marketing tech, sometimes together with the CISO and CTO. Your Content Management System is the mothership running your content marketing campaigns, helping you plan, create, manage, and publish effective content.

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Adapting and Evolving: The Ongoing Process of Marketing Goal Refinement

ClearVoice

Then, optimize your content marketing and other strategies to improve overall results. How are customers responding to your marketing messaging? That’s where key performance indicators (KPIs) and analytics tools come in. Some examples: Google Analytics: Tracks website traffic and user behavior.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . 4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. The Good | Marketing Manager. . .

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Marketing analytics: What it is and why marketers should care

Martech

Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments. Data and analytics take the guesswork out of marketing. They help you get more value from your marketing budget (e.g., Key points covered include: What is marketing analytics?

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Measuring Content Syndication Success: Metrics and Analytics Unveiled

Only B2B

In the dynamic landscape of contemporary content marketing, the distribution of valuable content beyond one’s own platform has evolved into a strategic cornerstone. Welcome to the realm of Content Syndication – a powerful technique that amplifies reach and engagement.

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Top 7 Sales Metrics for Marketers

Sharpspring

There are many different metrics for marketers to potentially keep track of, and some aspects of digital marketing can be harder to quantify than others. That’s especially true for content marketing, where you may need to evaluate sales results that aren’t easily attributed. Cost per lead (CPL).