Analytics - B2B Marketing Zone

Best of 2008: Web Analytics

WebMarketCentral

FEBRUARY 10, 2009

Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.

Analytics

Analytics Marketing Analytics Tools Best Practices eCommerce

Best of 2007: Web Analytics

WebMarketCentral

FEBRUARY 25, 2008

And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision.

Analytics

Analytics Best Practices Blogger Banner Ads

Executive-Level Web Analytics

WebMarketCentral

FEBRUARY 20, 2007

Website analytics tools ranging from the elegant but pricey Websense to the cumbersome but free Google Analytics provide an exhaustive array of analytical statistics: how many visitors are finding your site, where they are finding it, how they are searching for it, what they do when they get there, how much time they spend, and on and on.

Analytics

Analytics Paid Search Agency Cost per Lead Marketing Analytics Tools

Executive-Level Web Analytics, Part 2

WebMarketCentral

FEBRUARY 23, 2007

So, in terms of actionable analytics, landing page content should be continually tested and tweaked to convert visitors to buyers whenever possible, but also to give them compelling "learn more" options if they aren't quite ready to buy. ** Terms: web analytics for executives, ThinkMetrics, Brandt Dainow, search marketing analytics, SEO, marketing (..)

Analytics

Analytics Landing Pages Blast Campaigns PPC

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker

OpenTracker LeadGenesys LEADSExplorer ReadyContacts

Marketing Automation Update: Manticore VII Released

WebMarketCentral

NOVEMBER 17, 2009

The company's original focus was on web analytics. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.

Manticore

Manticore Marketing Automation Services Marketing Automation Automation

What Aaron Goldman is Thankful For

WebMarketCentral

NOVEMBER 26, 2008

Google Analytics is enterprise-ready -a recent post from Jeff Campbell that delves into the latest enhancements added to Analytics and why these make it now competitive with top-shelf analytics packages. And Insights is just a lot of fun.

Paid Search Agency

Paid Search Agency Search Engine Marketing Marketing Analytics Tools Tagging

Takin' A Short Break

WebMarketCentral

MARCH 19, 2008

tags: website design projects, social networking, interactive PR, business intelligence, data mining, data analytics, database marketing icerocket tags: website design projects, social networking, interactive PR, business intelligence, data mining, data analytics, database marketing Contact Tom Pick: tomATwebmarketcentralDOTcom.

SEM

SEM PR Database Marketing Social Networks

Best of 2008: SEM Landing Pages

WebMarketCentral

APRIL 20, 2009

Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions. clutter) from good (a clear call to action among other attributes).

Landing Pages

Landing Pages SEM Best Practices Search Engine Marketing

Best of 2008: Website Design

WebMarketCentral

MARCH 6, 2009

25 Design Best Practices for Your Small Business Web Site by Search Engine Watch Carrie Hill provides a helpful list of website design tips such as installing analytics software right away, using at least 250 words per page whenever possible, keeping contact forms simple, and using H1-6 tags, bold text and text links strategically for SEO.

Design

Design Marketing Websites Best Practices Microsite

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

DECEMBER 31, 2009

How to Build a Reputation Monitoring Dashboard by aimClear Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. What’s In Your Social Media Toolkit? Social Tagging.

Social Media

Social Media Social Marketing Burn Rate Web 2.0

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

OCTOBER 20, 2009

We came across one company that contacted us through their radio buyers asking to run a mobile campaign with us. Our customers have real-time analytics available to them to track response rates to their campaigns. Many companies now have a traditional marketing group, a digital group, a mobile group and a social network group.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

NOVEMBER 10, 2009

Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero As this post notes, until recently Google AdWords and Analytics were two entirely separate entities.

Adwords

Adwords Tactics SEM Tips

What Email Marketers Need to Know

WebMarketCentral

MAY 15, 2008

These include techniques for proper list building and maintenance, message design, list segmentation and complaint handling.

Email Marketing

Email Marketing Marketing Analytics Tools Deliverability Marketing Management

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

OCTOBER 13, 2008

What critical intelligence can be gained from PPC analytics? Marketing lessons learned form pay-per-click analytics by John W Ellis How PPC analytics take the guesswork out of marketing, providing precise, quantitative feedback on elements like ad messages, geo-targeting and keyword selection.

Search Engine Marketing

Search Engine Marketing Paid Content Search Marketing PPC

New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

JULY 1, 2009

The home page displays the latest and most popular content, with the ability to drill down into specific topic areas such as social media, email marketing, analytics and YouTube. Additional bloggers meeting the high standards for the community will be added over time.

B2B Marketing

B2B Marketing Blogger B2B Tagging

Book Review: Blogger -- Beyond the Basics

WebMarketCentral

AUGUST 5, 2009

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.

Blogger

Blogger Adsense RSS Tagging

Does More Twitter Followers Equal More Traffic?

WebMarketCentral

JULY 14, 2009

To find out, I compared my average number of Twitter followers (by the way, it would be really nice if Twitter provided a way to track these types of analytics) over the past eight months with the number of Twitter-referred visits to this blog: Clearly, the relationship between followers and traffic is anything but linear. Social Tagging.

Traffic

Traffic Twitter Web 2.0 Tagging

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

AUGUST 17, 2009

There's lots more red meat for web analytics data junkies as well. Among his findings: organic search is the source of both the highest volume and best quality of traffic. Social traffic (e.g. StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated.

SEO

SEO Best Practices Adwords Copywriting

Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

AUGUST 14, 2008

Google Analytics Keyword Sleuth vs Search Query Performance Report by Google Analytics Blog Mark Curtis offers up a detailed comparison of these two helpful PPC keyword research tools. Both are free, but one is considerably faster and more thorough.

Search Engine Marketing

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? Twitter HubSpot Rick Burnes Inside Facebook Justin Smith Mark Walsh Jim Connolly LEADSExplorer Pravda on Media and Technology Kfir Pravda Social Media Today Martin Edic Disqus IntenseDebate BackType Contact Tom Pick: tomATwebmarketcentralDOTcom. Social Tagging.

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Excellent Podcast on Interactive PR

WebMarketCentral

DECEMBER 4, 2007

Here are few of the highlights: PR professionals are taking advantage of online marketing tools and back-end analytics to increase and track coverage of company announcements. Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog.

PR

PR Buzz Blogger Press

Best of 2008: WordPress Tools and Tips

WebMarketCentral

MARCH 19, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Blogspot

Blogspot Tips Tools Best Practices

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

JUNE 24, 2009

Networking 101 – Building Relationships with Bloggers by Blogsessive Alina Popescu provides an invaluable roadmap for establishing relationships, starting with commenting on their blog and actively participating in the conversation, through connecting on social media sites, linking, contacting directly, and writing guest posts.

RSS

RSS Best Practices Business Blogger

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

MAY 28, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Adwords

Adwords Tactics Tips PPC

Best of 2008: SEO Keyword Tips & Tools

WebMarketCentral

FEBRUARY 20, 2009

Free Keyword Research Tools - the Ultimate Guide by Search Engine Journal Following up on her excellent 5 Tools for Keyword Brainstorming post from the spring of last year, Ann Smarty has compiled here a list that lives up to the title, with tools divided into categories including: synonym search ( Thesaurus.com belongs here BTW), competitor analysis, (..)

Keywords

Keywords SEO Tools Adwords

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

APRIL 27, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Best Practices

Best Practices Business Adwords Blogger

Best of 2008: SEO Tools, Part 2

WebMarketCentral

APRIL 14, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

SEO

SEO Tools Peer-to-peer Best Practices

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

APRIL 7, 2009

Search Marketing, MSN AdCenter, Ask SponsoredListings, Google Content Network Tips, Inside AdWords, Adwords Conversion Optimizer, PPC Blog, Gordon Choi, semvironment, AdWords Quality Score, PPC Hero, Blogation, David Rodnitzky Contact Tom Pick: tomATwebmarketcentralDOTcom.

Adwords

Adwords Tactics Tips SEM

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

JULY 20, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Marketing & Strategy

Marketing & Strategy Brand Identity Branding Best Practices

The Case of the Missing Leads: An SEM Mystery

WebMarketCentral

DECEMBER 29, 2008

I'll talk nice to the analytical data set and buy it a few drinks, but if that don't work, I'll take it out back and knock it around until it gives up the answers. tags: Google AdWords, search engine marketing, SEM, CTR, ROI icerocket tags: Google AdWords, search engine marketing, SEM, CTR, ROI Contact Tom Pick: tomATwebmarketcentralDOTcom.

SEM

SEM Adwords CTR Search Engine Marketing

B2B Marketing Fast Fixes

WebMarketCentral

JULY 14, 2008

Start by looking in your analytics program to identify the top phrases prospects are using to find you. The answer, again according to MarketingSherpa, is to offer some knowledge of value free and then ask for contact information once you have the prospect's interest.

Enterprise Management

Enterprise Management Work Management Marketing Management B2B Marketing

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

SEPTEMBER 16, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Creativity

Creativity Paid Search Agency Best Practices Adwords

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

AUGUST 24, 2009

naming conventions SEO copywriting mistakes search engine rap Christopher Richards sloppy copy Steven Wright Copyblogger Brian Clark Small Business Search Marketing Matt McGee Searchles Don McMillan The Chronicles of George Contact Tom Pick: tomATwebmarketcentralDOTcom. tags: Web 2.0 tags: Web 2.0

Web 2.0

Web 2.0 Creativity Copywriting Best Practices

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

DECEMBER 3, 2009

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process.

Search Engine Marketing

Search Engine Marketing Search Marketing Adwords SEM

Book Review: Website Optimization

WebMarketCentral

JANUARY 23, 2009

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. King's book makes it possible for any business to improve its online performance. Or at least almost any business.

Optimization

Optimization Marketing Websites PageRank Lead Scoring

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

JUNE 17, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Tools

Tools Best Practices RSS Adwords

Best of 2007: Cool Online Tools

WebMarketCentral

MARCH 3, 2008

Sites ** technorati tags: Zamzar, Avantstar, Quick View Plus, David Berkowitz, TypePad Widget Gallery, Nabbit, SitePal, Avatars, Mitch Joel, Loren Baker, Search Engine Journal del.icio.us

Tools

Tools Best Practices Web 2.0 Digg

Best of 2008: Web & SEO Copywriting

WebMarketCentral

MARCH 23, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Copywriting

Copywriting SEO Best Practices Internet Marketing

4 Ways to be a Better B2B Twitterer

WebMarketCentral

JULY 21, 2009

In the data analytics / business intelligence world, most of the innovations over the past couple of decades have been incremental, with a few discountinuous innovations like illuminate. The iPhone was revolutionary; its imitators are producing incremental improvements, or at least trying to. Social Tagging.

Twitter

Twitter Web 2.0 RSS B2B

Best of 2008: Sales & Marketing Copywriting

WebMarketCentral

FEBRUARY 24, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools ** technorati tags: how to write more effective marketing and sales copy, (..)

Copywriting

Copywriting Best Practices Classified Ads Trigger Marketing

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

JUNE 3, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Brand Identity

Brand Identity Branding Marketing & Strategy Best Practices

Best of 2008: Interactive PR, Part 2

WebMarketCentral

MAY 4, 2009

THINKing Harry Hoover HARO PitchEngine Online Marketing Blog Lee Odden Jason Kintzler Steve Rubel Lori Luechtefeld Orange Soda blog Search Engine Journal Loren Baker Content Marketing Today Newt Barrett David Meerman Scott The New Rules of Marketing and PR Contact Tom Pick: tomATwebmarketcentralDOTcom. SEO social media interactive PR?

PR

PR Best Practices Blogger Copywriting

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

SEPTEMBER 10, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

RSS

RSS Best Practices Business Blogger

WebMarketCentral

Best of 2008: Web Analytics

Best of 2007: Web Analytics

Trending Sources

Executive-Level Web Analytics

Executive-Level Web Analytics, Part 2

Getting More Out of Each Click with "Post-Click Marketing"

Marketing Automation Update: Manticore VII Released

What Aaron Goldman is Thankful For

Takin' A Short Break

Best of 2008: SEM Landing Pages

Best of 2008: Website Design

Best of 2009 (So Far): Social Media Marketing, Part 4

A Unique Approach to Integrated Advertising Campaigns: Nabbit

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

What Email Marketers Need to Know

Best of 2008 (So Far) - Search Engine Marketing, Part 2

New Hub Site Focuses on B2B Marketing Intelligence

Book Review: Blogger -- Beyond the Basics

Does More Twitter Followers Equal More Traffic?

Best of 2008: SEO Guidance, Part 5

Best of 2008 (So Far) - Search Engine Marketing, Part 1

Best of 2008: Social Media Optimization, Part 5

Excellent Podcast on Interactive PR

Best of 2008: WordPress Tools and Tips

Best of 2008: Blogging for Business, Part 2

Best of 2008: AdWords Tips and Tactics, Part 2

Best of 2008: SEO Keyword Tips & Tools

Best of 2008: Blogging for Business, Part 1

Best of 2008: SEO Tools, Part 2

Best of 2008: AdWords Tips and Tactics

Best of 2008: Strategy and Branding, Part 2

The Case of the Missing Leads: An SEM Mystery

B2B Marketing Fast Fixes

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

Best of 2009 (So Far): Search Engine Marketing

Book Review: Website Optimization

Best of 2008: Cool Web Tools, Part 1

Best of 2007: Cool Online Tools

Best of 2008: Web & SEO Copywriting

4 Ways to be a Better B2B Twitterer

Best of 2008: Sales & Marketing Copywriting

Best of 2008: Strategy and Branding, Part 1

Best of 2008: Interactive PR, Part 2

Best of 2008: Blogging for Business, Part 3

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