Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Trade Press Services

SEPTEMBER 4, 2023

Selecting the right topic also guarantees that your webinar content will contain relevant information that stimulates conversation and offers long-standing, actionable insights after the event. Make sure that your format and delivery invite conversation with co-hosts, panelists and attendees. Analytics provide a roadmap to improvement.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Evaluate potential change as predictable trends or unpredictable events. Be open for adapting to unpredictable events. Use your analytics to see where engagement potential lies.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration. Co-invest in sales reps: Channel partners always want more salespeople, but those cost money. Amplified reach.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Lenny's Newsletter

AUGUST 29, 2023

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. ” — Eilon Reshef , co-founder and CPO As did Snyk : “Our initial target audience was a developer building with Node.js

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Top Rank Marketing

AUGUST 14, 2023

I know budgets for marketing events these days require more justification than in the past, so I wanted to put together a list of top reasons to sign yourself and your team up for MarketingProfs B2B Forum in 2023. There will be every kind of martech platform from content to influence to ads to social to AI to analytics, CDP and so on.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

SmartBug Media

SEPTEMBER 16, 2020

Your manufacturing company can host a webinar, or you can bring in other industry players to co-host a webinar in place of a trade show. Keep in mind that just because your event is digital doesn’t mean less work should go into the strategy. Registration interface. Pay attention to the features each platform offers.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Hubspot

APRIL 13, 2021

the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. Offers a gated landing page option to charge for events, which is a great option for hosting online conferences or other high-value content alongside regular webinar programming. Image source.

Webinar Metrics 87

Webinar Metrics Enterprise Management Budget Programs Work Management 87

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Online sessions before and during the event witnessed higher attendance, with the audience eager to learn from the industry experts. This way, every aspect of your event will be popularized.

Case Study 90

Case Study Case Studies Work Management Studies 90

Convince & Convert

MAY 7, 2013

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

sagefrog

FEBRUARY 7, 2024

Brands are leveraging automated analytics to gain real-time insights into the impact and effectiveness of their social media campaigns. Influencer marketing has also become part of the B2B world, with B2B marketing leaders co-creating content with their ideal customers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 65

Webinar Metrics Co-Registration Bandwidth Demand 65

Content Marketing Institute

SEPTEMBER 3, 2018

Whether or not they’re directly involved with your content analytics, it’s critical that content creators understand how their work impacts overarching company goals. This post from Michele Linn outlines some critical data points you can collect and immediately put to good use: 4 Google Analytics Reports Every Content Marketer Should Use.

Webinar Metrics 108

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 108

Vidyard

APRIL 10, 2019

From within the EveryoneSocial web and mobile apps reps can quickly select or record a Vidyard GoVideo, share it with prospects and connections, and get detailed analytics on who and what is driving results. Registration is free and available now. Reply.io : Use the Vidyard GoVideo and Reply.io

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

ClearVoice

FEBRUARY 4, 2020

Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Sprout Social

NOVEMBER 11, 2021

Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. Deliver a superior customer service by enabling customer care and social media teams to collaborate and co-manage incoming messages. Sprout integrations: Google Analytics, Bitly.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. This is easier than ever now that many events have digital components that eliminate the need to travel in order to participate.

Marketing AI 303

Marketing AI Enterprise Management Peer-to-peer Best Practices 303

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. After hosting the successful 2014 video marketing summit, Ignite, Vidyard is expanding the 2015 event to two days featuring more than 30 sessions and workshops along with a blockbuster lineup of speakers.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Cyclical events, seasonal dynamics or conferences are good examples.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. After hosting the successful 2014 video marketing summit, Ignite, Vidyard is expanding the 2015 event to two days featuring more than 30 sessions and workshops along with a blockbuster lineup of speakers.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

APRIL 10, 2019

From within the EveryoneSocial web and mobile apps reps can quickly select or record a Vidyard GoVideo, share it with prospects and connections, and get detailed analytics on who and what is driving results. Registration is free and available now. Reply.io : Use the Vidyard GoVideo and Reply.io

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. After hosting the successful 2014 video marketing summit, Ignite, Vidyard is expanding the 2015 event to two days featuring more than 30 sessions and workshops along with a blockbuster lineup of speakers.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

InsightSquared

MAY 6, 2019

Attendees can see how teams are leveraging InsightSquared’s sales and marketing analytics and helping them measure the SiriusDecisions Demand Unit Waterfall , enabling data-driven decisions around marketing-sales handoff, program ROI, and future spend. Registration is required at: [link]. Registration is not required.

Marketing Attribution 29

Marketing Attribution Demand Account Based Marketing Co-Registration 29

Hubspot

JULY 25, 2011

As we plan HUGS2011, I've been immersed in event details and applying inbound marketing techniques to attract folks to join us for some stellar content. So how is a marketer to know if their event is on track? Event Registration Forecasts & Benchmarks. Following Month: 50% of Target Registrants.

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

Vidyard

OCTOBER 19, 2016

Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard. To see the full list of speakers and topics, learn more about the event or register, visit the Viewtopia ® website: [link]. Registration is $499 for the full 2-day event.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard. To see the full list of speakers and topics, learn more about the event or register, visit the Viewtopia website: https://www.vidyard.com/viewtopia/. Registration is $499 for the full 2-day event.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Optinmonster

JANUARY 18, 2024

You can send these emails after specific events like the day users sign up, 3 days after the signup, or right before their trial expires. Follow the tutorial on creating a user registration form to create a free trial signup form easily. You don’t need a product analytics tool like MixPanel or Amplitude for it.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

LeanData

NOVEMBER 8, 2016

The inaugural event at this year’s Dreamforce was an instant hit within the operations community. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. The centerpiece of the event was a powerhouse list of speakers. And if you couldn’t make the event, don’t worry. 507 attendees.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

LeanData

NOVEMBER 8, 2016

The inaugural event at this year’s Dreamforce was an instant hit within the operations community. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. The centerpiece of the event was a powerhouse list of speakers. And if you couldn’t make the event, don’t worry. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

The inaugural event at this year’s Dreamforce was an instant hit within the operations community. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. The centerpiece of the event was a powerhouse list of speakers. And if you couldn’t make the event, don’t worry. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

The inaugural event at this year’s Dreamforce was an instant hit within the operations community. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. The centerpiece of the event was a powerhouse list of speakers. And if you couldn’t make the event, don’t worry. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

Optinmonster

JANUARY 18, 2024

You can send these emails after specific events like the day users sign up, 3 days after the signup, or right before their trial expires. Follow the tutorial on creating a user registration form to create a free trial signup form easily. You don’t need a product analytics tool like MixPanel or Amplitude for it.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Outbrain

JANUARY 27, 2019

What’s more, it’s a chance to meet great people, plan co-marketing activities for our brand, and try out new tools and platforms. There’s an option for boot camp and workshop registration only. The conference covers all things digital: from email lists, PPC ads, analytics, and reporting, to SEM and SEO. 2 YoastCon 2019.

Conference 40

Conference Paid Search Agency SEM Co-Registration 40

Valasys

AUGUST 19, 2019

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. According to a report published by Jeff Foster, co-founder & CEO at Tomoson, in convince&convert.com, businesses on an average generated $6.50

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Customer Experience Matrix

APRIL 5, 2009

CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago. However, event-based triggers are limited to submission of a Web form. The system provides its own Web analytics, based on page tags.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Architecture.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48