Hubspot

NOVEMBER 24, 2017

How recently have you promoted the post in an email? You'll need access to Google Analytics and SEMrush to follow these steps. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. How recently have you promoted the post in an email? Is the search term itself losing traction?

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

AUGUST 19, 2014

Posts quickly get pushed off your blog homepage, and offers stop getting promoted. And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. But have you ever noticed how fast that new content becomes "old" content? We also have hundreds of offers.

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

JUNE 1, 2015

In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. To do this, dive into your website's analytics. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). 2) Research promotable content. It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

SEPTEMBER 21, 2015

So while I'll still measure social shares, they probably don't have a place in the more analytical reports I deliver to my boss. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. Because the number can actually be a bit misleading. 2) Time Spent on Page.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. That isn’t exactly the optimal way to promote blog subscription, is it? In fact, 13% of monthly traffic to the HubSpot Blog comes from email.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different. This is typically 90 days.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

OCTOBER 19, 2012

Use your landing page analytics to determine which of your top-performing offers have the best mass appeal and popularity, and feature CTAs for those offers on your blog's homepage. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Maintaining an active, helpful social presence is a great tool for growing a reach that can be used to promote your best content.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JANUARY 29, 2015

1) Promote your best content. Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting. But how do you figure out what content should be promoted using retargeting ads? Consider HubSpot.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

DECEMBER 10, 2013

If you''re a HubSpot Enterprise customer who is following along with our example, you can use these instructions. If you''re a HubSpot Enterprise customer running a different A/B test, here are other resources to help you out. 5) Promote your test -- but maybe not to everyone. 6) Gather data until it''s significant.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

AUGUST 24, 2016

My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Keep up with HubSpot on Snapchat (@hubspotinc) to see what we're saying, too.). How to Create a Snapchat Story.

Press 28

Press Custom Publishing Social Media Clickthrough 28

Hubspot

MAY 28, 2015

These all play their parts, but there’s far more to consider in designing your site; so let’s talk about content best practices, inbound marketing, analytics, and making a profit. Metrics and Analytics Matter. High Clickthrough with Low Conversion Rates : Indicates a flaw in your funneling or in your landing pages. Reputation?

Advertisements 28

Advertisements Advertising Marketing Websites Design 28

Hubspot

OCTOBER 27, 2016

Since we host most of this on our website, we work with our web analytics team to track behavior of people coming from our Ads. Chelsea Hunersen , Social Media Manager at HubSpot : The principles of creating a good post and grabbing attention are the same no matter what the medium. 5) Don’t force new trends into your Ad strategy.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Tomorrow People

MARCH 22, 2018

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. If you start to think of that single action as one link in a chain of events, it’s a lot more insightful: that well-written idea may be hitting the visitor at the wrong moment, as Hubspot suggests. Simple site analytics aren’t enough).

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Hubspot

OCTOBER 17, 2012

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. So when we say dynamic CTAs -- or Smart CTAs , as we refer to them at HubSpot -- we're simply applying the concept of dynamic content to the calls-to-action on your website or in your emails. 1) By Lifecycle Stage.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Hubspot

OCTOBER 17, 2014

You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you''re comfortable executing on all of that in your slides. You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads).

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

DECEMBER 13, 2012

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! An added bonus of PPC is the analytics you get from it. How Can I Optimize My Holiday Campaigns for Success? Why, yes it can!

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Tomorrow People

JANUARY 7, 2021

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Instead, focus on finding someone who is both creative and analytically minded to manage your presence -- with a flair for dealing with people, of course.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

MAY 6, 2021

Your job here isn’t to promote your brand but to make a purchase as seamless as possible, so it’s simple for people to click “Buy.”. Instead of blindly marketing to the masses, you must be strategic and tie your sales directly to your promotion efforts. Save time with HubSpot's Marketing Automation Software. Congratulations!

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Hubspot

JANUARY 7, 2013

If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. If you want to own your site and get a promotion like Sarah did, you should read exactly how she did it. Keep it simple. 2) Between You and Your Customer.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

MAY 17, 2021

Ashley Riordan, growth marketing manager at HubSpot says nowadays, users expect more. Discover what environments (email clients, devices, and more) your subscribers are on with a tool like Litmus Email Analytics , so you can know which interactive strategies are possible with your subscribers.". So, why the push for interactive emails?

Webinar Metrics 99

Webinar Metrics Examples Tips Ad Exchange 99

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. But unsubscribes are most often the result of people thinking, 'This content is just of no use to me.'

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Optinmonster

NOVEMBER 22, 2023

Promote Action With Your CTA Button Copy The subject line and preview text convince subscribers to open your emails. There, users will find the bouquets and floral centerpieces that Farmgirl Flowers is promoting for the holiday. Analyze your web and social media analytics and your interactions with customers.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates.

Clickthrough 28

Clickthrough Paid Search Agency Planning Landing Pages 28

Hubspot

SEPTEMBER 26, 2014

And we have ambitious goals here at HubSpot, so we need to be focused on achieving exceptional growth. Then export your blog analytics (e.g. HubSpot''s Pages Report ), sort by time of day and day of week, and analyze trends you see in performance. C ompare the performance (in terms of clickthrough rate) of those emails.

Conversion Rate 28

Conversion Rate Clickthrough Conversion Ad Frequency 28

Hubspot

FEBRUARY 2, 2015

Look at the number of leads that you are generating by channel every day to make sure you are on track to hit your goals at the end of the month," says Amanda Sibley , HubSpot''s Campaigns Manager. "If That day you sent out an email promoting it to your target audience. You also sent out some tweets to help with the promotion.

Paid Content 28

Paid Content Cost per Lead Clickthrough Paid Search Agency 28

Hubspot

AUGUST 19, 2019

Quantified the typical average results via clickthrough rates, conversion rates, and costs. To discuss his strategies for promoting and analyzing his campaign, I sat down with Larry Kim. Paid promotion can amplify the success you see from organic promotion. I use all of these tools myself here at HubSpot.

Viral Marketing 76

Viral Marketing Paid Content Campaigns Tips 76

Hubspot

JANUARY 3, 2013

we think so, too, which is why we wanted to share with you the step-by-step thought process we follow at HubSpot in order to pick the perfect CTA for every one of our posts. For example, at HubSpot, one specific segment of marketers we target is nonprofit marketers. 6) Clickthrough & Conversion Rates.

Top of Funnel 28

Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28

Hubspot

DECEMBER 5, 2012

Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Cost-per-Customer : Emails, webinars, ebooks, case studies, and other promotions cost time and money.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. As a matter of fact. 58 million in May!

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Hubspot

MARCH 7, 2014

Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. If you''re a HubSpot customer, you''ll have a bunch of pre-made templates in the email tool. 1) Figure out your newsletter''s goal.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

JULY 29, 2018

This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies. Compete - Compete is a web-based application that offers users and businesses web analytics. For example, HubSpot's Twitter handle is @HubSpot.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Convert

JANUARY 31, 2022

Hypothesis: After studying qualitative and quantitative data gathered from surveys and polls, customer service team data, and Google Analytics, they hypothesized that a total revamp of the landing page to a “simple and lean” version will outperform the original. HubSpot: Site Search Feature. Here’s the control and challenger: Source.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

OCTOBER 21, 2014

A few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. You can find this in the blue bar graph at the right of your free Twitter Analytics. 25) What''s the best practice for using Twitter to promote or distribute video content? I was dubbed "Queen Tweet.". Click to tweet!].

Twitter 28

Twitter Click Rate Marketing Automation Services User-Generated Content 28

Hubspot

DECEMBER 19, 2013

CrazyEgg is one of the most valuable marketing analytics tools out there. It’s a way to get users to click and acquire more web traffic from Facebook -- and high clickthrough rates on Facebook ads will, in turn, lower costs-per-click. Performable was a marketing automation company that HubSpot acquired in 2011.

Effectiveness 28

Effectiveness Advertising Agencies Paid Search Agency Marketing Automation Services 28

Hubspot

JUNE 26, 2018

Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Product Marketing: Promote your products and services. Source: HubSpot. Here’s an example of how a workflow could be set up: Source: HubSpot. Your analytics will be skewed. Establish Your Goals. GDPR Compliance.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101