Hubspot

APRIL 23, 2018

Conversion Rate Optimization. Thirdly, website audits enable you re-evaluate the effectiveness of your website in terms of lead generation and conversion. As a result, you'll likely see conversion rates improve on their own. Conversion Rate Assessment. How'd you do?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

AUGUST 27, 2015

Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. Should you dive into your analytics and run a few reports? Turn to the analytics. You should also complement all this in-person research with hard data from your marketing analytics. 4) Email Engagement.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

SEPTEMBER 13, 2012

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. At least, that's how a lot of marketers feel.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. It could make your email seem more personal, improving clickthrough rates.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

APRIL 10, 2013

I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. And the most important element of optimizing landing pages is conversion rate optimization. How’s that for user intent?

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

MAY 28, 2015

These all play their parts, but there’s far more to consider in designing your site; so let’s talk about content best practices, inbound marketing, analytics, and making a profit. Metrics and Analytics Matter. Low Views with High Conversion Rates : In many ways the ideal scenario; your content is focused and effective.

Advertisements 28

Advertisements Advertising Marketing Websites Design 28

Hubspot

AUGUST 19, 2014

And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. Since it launched in 2006, the HubSpot Marketing Blog (the one you''re reading right now) has upwards of 5,000 posts. 4) You May Be Competing Against Yourself. Talk about low-hanging fruit!

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

SEPTEMBER 9, 2013

When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? Where do users go to gather information about HubSpot? What information is missing for users to make an informed decision about the HubSpot software? Basic Analytics.

Product 28

Product Ad Building Work Management Case Studies 28

Hubspot

OCTOBER 24, 2012

Time on Site: Keeping track of time on site using a web analytics tool like Google Analytics is a good way to get insight about whether people like consuming your content. A healthy bounce rate for a site that produces a large volume of content is 70% or less. Conversion rates should be tied directly to your business goals.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

OCTOBER 19, 2012

Use your landing page analytics to determine which of your top-performing offers have the best mass appeal and popularity, and feature CTAs for those offers on your blog's homepage. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best. Easy as pie!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

DECEMBER 10, 2013

According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. If you''re one of those marketers who isn''t satisfied with your conversion rates, keep reading.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. You can also incorporate other elements -- like social proof -- to help boost conversion rates. So much simpler, right?

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

DECEMBER 30, 2013

They sit at the intersection of social, mobile, and analytics, and they’re not afraid to venture into new territory. As fixated as digital marketers are with conversion rates, unique visitors, and clickthrough rates, we’re ultimately appealing to human beings.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

Hubspot

JANUARY 29, 2015

Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

NOVEMBER 22, 2016

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. This decrease speed can have a harmful impact on your site’s SEO and overall conversion rates. src="https://no-cache.hubspot.com/cta/default/53/db238795-8fb2-4ed9-916d-c978f32aaeae.png">.

Sample 28

Sample Marketing Analytics Tools Conversion Rate Statistics 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Similar to the point above, optimizing an email before hitting send could increase open or clickthrough rates immensely.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Tomorrow People

MARCH 22, 2018

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. If you start to think of that single action as one link in a chain of events, it’s a lot more insightful: that well-written idea may be hitting the visitor at the wrong moment, as Hubspot suggests. Simple site analytics aren’t enough).

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Hubspot

FEBRUARY 19, 2013

In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. Web analytics fueled a revolution in marketing based on data, but it was marketing in aggregate. First, a Brief History of Data-Driven Online Marketing. The Early Days of Online Marketing. A Modern Marketing Era.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Tomorrow People

JANUARY 7, 2021

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Hubspot

OCTOBER 17, 2012

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. So when we say dynamic CTAs -- or Smart CTAs , as we refer to them at HubSpot -- we're simply applying the concept of dynamic content to the calls-to-action on your website or in your emails.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. For instance, I might search for "conversion rate optimization," while someone new to marketing might search for a longer tail phrase, like "how to improve conversion rates.".

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

SEPTEMBER 26, 2014

And we have ambitious goals here at HubSpot, so we need to be focused on achieving exceptional growth. Then export your blog analytics (e.g. HubSpot''s Pages Report ), sort by time of day and day of week, and analyze trends you see in performance. C ompare the performance (in terms of clickthrough rate) of those emails.

Conversion Rate 28

Conversion Rate Clickthrough Conversion Ad Frequency 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. HubSpot customers, you’re covered.). Tweak your presentation to fix your conversion path, and reupload.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

FEBRUARY 26, 2018

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. If you're a HubSpot Enterprise customer, you'll have some help determining the size of your sample group using a slider.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

JANUARY 7, 2013

If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Keep it simple.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

SEPTEMBER 16, 2015

In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Clickthrough Rate. Lead-to-Customer Conversion Rate.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

MAY 6, 2021

Save time with HubSpot's Marketing Automation Software. Conversion. Just like the engagement stage, personalization is the key to conversion. Research shows that online retailers improve conversion rates by about 8% when personalizing the customer experience. But sloppily sending emails isn't enough. Image source.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Learn more in-depth advice with 130+ Email CTA Examples That Can Boost Your Conversion Rate. When you know your audience and hone your writing to them, your conversion rates will climb higher and higher.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. The metric you should most closely measure for CTAs, then, is your click-through rate, or the percentage of folks who clicked on the CTA. How to Improve Your CTA Clickthrough Rates.

Clickthrough 28

Clickthrough Paid Search Agency Planning Landing Pages 28

Hubspot

JANUARY 24, 2013

To audit your content for on-page SEO, conduct a keyword analysis in which you do the following: Consult your analytics to review keyword performance. As a result, you’ll likely see conversion rates improve on their own. Make sure all your web pages are following on-page SEO best practices.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

MAY 17, 2016

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. For example, let's say you want to see if moving a certain call-to-action button to the top of your homepage instead of keeping it in the sidebar will improve its conversion rate.

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

JANUARY 3, 2013

we think so, too, which is why we wanted to share with you the step-by-step thought process we follow at HubSpot in order to pick the perfect CTA for every one of our posts. For that new visitor, a more top-of-the-funnel offer like an educational ebook or webinar is a much better fit, and thus, more likely to lead to conversion.

Top of Funnel 28

Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28

Hubspot

DECEMBER 5, 2012

Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Even an email with strong open rates can struggle with low clickthrough rates.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Atomic Reach

APRIL 2, 2019

So, take a look at these stats that reveal how an investment in content marketing can pay off: Content Marketing rakes in conversion rates that are 6 times higher than other methods. This email received a staggering clickthrough rate of 40 percent. 53 percent of marketers see higher ROI from inbound marketing tactics.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

FEBRUARY 2, 2015

Look at the number of leads that you are generating by channel every day to make sure you are on track to hit your goals at the end of the month," says Amanda Sibley , HubSpot''s Campaigns Manager. "If See the conversion rate of the landing page. CTA Clickthrough Rate. Average Email Clickthrough Rate.

Paid Content 28

Paid Content Cost per Lead Clickthrough Paid Search Agency 28