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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. To do this, it’s necessary to monitor and evaluate marketing KPIs closely, including the rate of conversion and the cost of acquiring new leads. Here are some templates you can take a look at for inspiration.

ROI 175
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How to Create a Popup Based on Location to Boost Your Sales

Optinmonster

Here’s an example from an apparel brand that specifically targets potential buyers from the Northern California region: Small things like this can make a big difference to your sales and conversion rates when it comes to promoting your products locally. I’ll use Popup because that’s what this tutorial is all about: Choose a template.

Rules 62
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Using Google Analytics 4 integrations for insights and media activations

Martech

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

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How to increase performance via personalisation in display advertising

Bannerflow

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. What is personalisation in display advertising? What is personalisation in display advertising?

Display 98
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11 of the Best Free Google Sheets Templates for 2018

Hubspot

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. To find these templates in your Google Sheets, go to your email and click Sheets in the drop-down menu.

Template 101
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A Guide to Campaign Monitor Pricing

SendX

This plan is great if you are just starting out or running a newsletter and you are building your audience as you go, as it provides basic things to get you started - email builder, analytics and welcome automation journey. But the incredible part is, it includes more features like advanced segments and email templates at this cost.

Pricing 195
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Five Uncommon Digital Marketing Tactics for Your Small Business

Webbiquity

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Most businesses follow a process of honing in on prospect’s specific concerns later in the funnel through surveys and by tracking email opens and clicks. Use content upgrades.