PureB2B

JANUARY 3, 2022

Many hands make light work, which is why sales organizations employ a pretty sizable stock of talented people who come together to drive efficiency across the sales cycle. Instead, lead generators should focus on driving organic traffic through inbound marketing techniques and search engine optimization.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 96

Paid Content Research Ad Frequency Demographics 96

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers. Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy? How is SaaS marketing different?

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Optinmonster

DECEMBER 4, 2019

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. 83% of marketers say videos give them a good ROI.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

NuSpark Consulting

MARCH 3, 2016

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. This is an ideal method for generating backlinks and creating buzz about your paper.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Buzz Marketing for Technology

MARCH 23, 2011

A risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. Social Media – the Next Frontier!

Media 100

Media BtoB Paid Search Agency Social Media 100

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Social Media. Of course promote it via social media.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

ATAK Interactive

OCTOBER 23, 2019

Magento 1 Community Edition has generated a lot of buzz in the eCommerce space since it’s initial launch. But the simple answer is that Magento is a content management system (CMS) that is completely open-source. Magento 1 Community Edition offers features specifically for marketing and analysis in both the backend and frontend.

Communities 78

Communities CMS Development Industry CMS Enterprise Management 78

Marketing Insider Group

APRIL 4, 2024

It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. Don’t spread yourself thin by using all social media platforms.

Paid Content 144

Paid Content eCommerce Marketing & Strategy Marketing Strategy 144

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

JULY 26, 2018

In the last five years as marketing has rapidly evolved as a field, so have the kind of skills and jobs available to marketers. Gone are the days where a generic marketing professional could walk into a company and perform just about any marketing function. So You Want To Be A Demand Gen Marketer?

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. What is marketing analytics?

Marketing Attribution 132

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 132

ATAK Interactive

OCTOBER 23, 2019

Magento 1 Community Edition has generated a lot of buzz in the eCommerce space since it’s initial launch. But the simple answer is that Magento is a content management system (CMS) that is completely open-source. Magento 1 Community Edition offers features specifically for marketing and analysis in both the backend and frontend.

Communities 60

Communities CMS Development Industry CMS Enterprise Management 60

ATAK Interactive

OCTOBER 23, 2019

Magento 1 Community Edition has generated a lot of buzz in the eCommerce space since it’s initial launch. But the simple answer is that Magento is a content management system (CMS) that is completely open-source. Magento 1 Community Edition offers features specifically for marketing and analysis in both the backend and frontend.

Communities 60

Communities CMS Development Industry CMS Enterprise Management 60

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Single Grain

OCTOBER 18, 2023

The advertising arena is shifting once again, and connected TV (CTV) is spearheading the change. Gone are the days when TV advertising was limited to traditional, linear formats. In this post, we’ll delve into the ins and outs of connected TV advertising and why it’s becoming the go-to channel for marketers.

Paid Content 52

Paid Content Advertisements Advertising Amazon 52

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Outgrow

APRIL 3, 2022

Motivated and engaged employees help businesses become more productive, streamlined, and efficient. This is possible with their efficient survey capabilities, optimization of resources, and easy-to-process UI. You can use Project Management tools like Asana, Trello, and others to manage all the tasks efficiently.

Peer-to-peer 52

Peer-to-peer Outgrow Work Management Merchandising 52

Optinmonster

FEBRUARY 27, 2024

Are you looking for quick and efficient ways to grow your business? The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. Its paid plans start at $129.95

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Single Grain

MAY 29, 2023

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? International PPC marketing is one of the best ways to connect with global audiences. Work With Us What Is International PPC Advertising? This ensures that the ads are seen by the intended international audience.

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Previously the service started as a blog comment search engine.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Even the Merriam-Webster Dictionary started adding a few to its collection! Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

SalesIntel

MAY 17, 2023

Content marketing means promotion with the help of creating and publishing content. This content can be used to promote various products or services. For example, in e-commerce, you use interesting product descriptions and stunning product images for marketing. As a result, you get leads and conversions.

Lead Generation 52

Lead Generation Tools Lead Scoring Lead Ranking 52

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Sprout Social

OCTOBER 4, 2022

In the world of social media, reach is everything. Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates. Creating buzz and increasing impressions for your marketing team.

Paid Content 79

Paid Content Budget Programs Brand Identity Branding 79

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. Buzzvil analyzed the 5.4

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Marketing Insider Group

APRIL 21, 2020

It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Content planning requires topics and themes, and they should directly relate to the challenges and concerns of your audience and the solutions you provide. Blogging without a Content Strategy and Plan is Fruitless.

Resources 257

Resources Tips Lead Scoring Lead Ranking 257

Hubspot

JANUARY 12, 2012

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. We're going to focus on those companies who are big enough to warrant a dedicated marketing resource. Here's how: Talent.

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Work Management 28

Sprout Social

JULY 26, 2022

Looking for a more efficient way to manage your Facebook presence? Despite not boasting the buzz of Instagram or TikTok right now, recent stats highlight how Facebook is still a staple for marketers. Thing is, Facebook is a challenging platform to wrangle due to all of its dashboards and ad options. New to Creator Studio?

Facebook 87

Facebook Advertising Agencies Paid Search Agency Custom Publishing 87

Bluetext

APRIL 25, 2024

With the myriad of marketing channels available, from social media and paid media to content marketing and public relations, crafting a cohesive strategy that seamlessly integrates these elements has become more crucial than ever.

Public Relations 31

Public Relations Campaigns Allocation PR 31

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. Sample Social Media Goals for 2019. Improve ROI.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Hubspot

OCTOBER 22, 2014

It''s no longer the end-of-meal buzz kill. For example, instead of spending all of your time manually going through the news or your social media accounts, you can get alerted by the things that are really important to you. . Slice will search through your emails for any order confirmations or tracking codes. Now you can.

De-duping 28

De-duping De-duplication Forecasting Order 28

Hubspot

MARCH 8, 2012

So to help you rein in what many marketers consider more of an art and less of a science, we've broken down seven components of a comprehensive brand strategy that will help keep your company around for ages. Are they the best computers on the market? Added a new photo to Facebook ? What does it mean for your company?

Brand Identity 28

Brand Identity Branding Marketing & Strategy Buzz 28

Sprout Social

JUNE 20, 2019

Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce. Competitor analysis tools for content.

Analysis 99

Analysis Budget Programs Tools Ad Frequency 99

Optinmonster

FEBRUARY 13, 2020

Your audience research shows a strong market need, and the factories are in full-force production mode. In this article, we’ll also provide you with 4 separate product launch funnels for each of your marketing strategies, including: Paid advertising. Content marketing. Social media. Email marketing.

Product 80

Product Top of Funnel Funnel Advertising Urgency Marketing 80

Convince & Convert

JUNE 10, 2014

This month’s social pros touched on topics across the entire scope of social media marketing. From Pinterest to Google+, from content to community, they’re covering all the bases to innovate in the field while keeping their teams running without a hitch. Social media marketers have to wear many hats at once.

Social Media 152

Social Media Media Public Relations Work Management 152