ConvertKit

SEPTEMBER 23, 2020

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. Jump ahead.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Biznology

OCTOBER 17, 2018

Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity. The basic raw numbers of your analytics data aren’t likely to deliver epiphanies by the truckload. What about your regularly scheduled newsletter? But only if you’re reading it regularly. The Basics. Like this post?

Analytics 141

Analytics Correlation Aggregators Open Rate 141

Marketing Insider Group

OCTOBER 16, 2023

It’s designed to help individuals, businesses, and teams manage and streamline their social media activities. Performance analytics. It’s widely used by digital marketers, SEO professionals, and businesses (including us) to optimize their online presence. Traffic analytics. Team collaboration.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Low open rate, click-through-rate, or engagement rate (which makes you wonder… is it worth the trouble?). Image source.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Martech

MARCH 18, 2024

By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes. Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates.

Budget Programs 107

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 107

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Data Makes the Strongest Foundation It’s always a good idea to back your strategy with data analytics. Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past.

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

Martech

APRIL 15, 2022

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. This is especially important if you are doing deep-dive analytics or predictions on the information. Get the daily newsletter digital marketers rely on. Start with the basics.

Analytics 107

Analytics Work Management Marketing Management Click Rate 107

Litmus

MAY 24, 2022

Email remains a dominant channel for marketers, consumers, and the overall success of a business. With email’s critical role in the overarching success of business, it’s helpful for email marketers to stay up to speed with industry developments and changes. Rethinking analytics. Newsletters. Rethinking analytics.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

SendX

DECEMBER 7, 2020

Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. The percentage could be much higher because what business doesn't want to increase its email marketing ROI! And you do that by increasing your Open Rates (engagements).

Email Marketing 217

Email Marketing Work Management Marketing Management Open Rate 217

FMG Suite

JANUARY 12, 2022

Our partner, Twenty Over Ten, recently posted a great blog on the importance of newsletters for financial marketing professionals. So we thought we would jump into the conversation and provide you with ten tips to take your newsletter marketing to the next level. Create a dedicated newsletter landing page.

Newsletter 52

Newsletter Tips Landing Pages Conversion Rate 52

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. Source: Oberlo So, it’s safe to say that email marketing is alive and well and is still one of your best bets for business growth.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. There are different metrics that businesses use to measure the success of their marketing campaigns.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Optinmonster

SEPTEMBER 20, 2021

Are you trying to create a newsletter popup, but you’re not sure where to get started? Growing your email list is a challenge for every new business. We’ll teach you exactly how to create a newsletter popup that boosts conversions and grows your subscriber list. Do Newsletter Popups Still Work?

Newsletter 64

Newsletter Rules Template User-Generated Content 64

SendX

DECEMBER 2, 2020

This plan is great if you are just starting out or running a newsletter and you are building your audience as you go, as it provides basic things to get you started - email builder, analytics and welcome automation journey. Wrap up Campaign Monitor is great for small to medium business and growth stage startups.

Pricing 195

Pricing Price Campaigns Marketing Automation Services 195

Salesforce Marketing Cloud

DECEMBER 8, 2023

Marketing automation has helped businesses shift away from traditional email tactics — generic messages sent to lengthy subscriber lists — and get more personal. It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Scoop.it

MARCH 5, 2020

At the same time, they are extremely busy and difficult to reach. Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. Some say to make your newsletters long and story-driven.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

SendX

MARCH 18, 2021

In this context, the words “user” and “customer” mean the same: they both refer to the people that your business profits from. They are the sole reason your business exists. Similarly, American Express found that 90% of Americans use customer service as a factor when deciding whether or not to do business with a company.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Optinmonster

JUNE 4, 2021

But since every business is different, the same time may not work for everyone. That’s why we’ll also show you new ways to find the unique email sending times that work best for your business. So, your best send time may or may not be the same as other businesses. HubSpot’s peak time for email opens was 11 am.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

RebelMouse

JANUARY 5, 2024

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. How A/B Testing Works In an A/B test, businesses create two versions of a web page or an app element: A and B.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

SendX

SEPTEMBER 22, 2020

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? It is extremely action-oriented - we are used to having to do something with email and we project the behavior within our personal or working emails on advertising newsletters.

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Optinmonster

AUGUST 13, 2021

Here’s where ActiveCampaign stands out: Send customized newsletters and messages targeted by contact’s interests. Leverage their 96% deliverability rate. OptinMonster will then display a popup asking them to sign up for your newsletter. A/B testing and analytics to optimize results. Reliable support team.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations. When it comes to B2B companies, the story isn’t any different.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

Contently

JANUARY 24, 2020

The most impactful KPIs aren’t just magically measured by Google Analytics. You need to properly setup your marketing stack (GA, Pardot, Salesforce, SEMRush, Facebook Business Manager, etc.) If you’re B2B , most of your inbound business comes from demo requests or people looking to talk to sales.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Hubspot

MAY 18, 2021

Additionally, email marketing has the highest return on investment for small businesses and is the second most effective medium for building brand awareness. Use analytics. A great way to learn about your current email subscribers is to dive into your analytics. What day/time are your open rates higher?

Research 101

Research Buyer Personas Open Rate Click Rate 101

Optinmonster

FEBRUARY 5, 2020

Best Marketing Automation Solutions for Lead Generation and Analytics. By the end of this article, you’ll have everything you need to get rid of those pesky pencil-pushing tasks and get more time to do what you do best: create and distribute killer campaigns that grow your business. Let’s jump in! What Is Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

SendX

APRIL 26, 2021

Social media has grown at an exponential rate over the last ten years. Many companies have a social media presence and consider it to be an important channel for their business. Do I need to send newsletters? If you’re interested in sending a newsletter, experiment with what timing and formatting work best for your audience.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Marketing Insider Group

JUNE 8, 2021

social media, email newsletters, third-party sites, etc.). KPIs : Conversion rate (landing pages, forms, purchases) and referral pages to conversions. KPIs : Email open rates, social media metrics (likes, shares, follows, mentions), backlinks, time on page, and bounce rate. Goal : Boost Customer Engagement.

Content Marketing 291

Content Marketing Lead Scoring Lead Ranking Planning 291

Optinmonster

APRIL 4, 2024

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. Then, you’ll be able to find the option that’s best for your business and start building a winning email marketing strategy. You’re not alone. How to Choose the Best MailChimp Alternative 1.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Contently

JULY 22, 2021

These stories went out in Marriott Bonvoy Traveler’s April 2020 newsletter—just after the editorial team went on furlough, reaching nearly 12 million people. The newsletter averaged a healthy open rate of 15 percent. This one got a 28 percent open rate. “The newsletter did gangbusters.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Scoop.it

SEPTEMBER 21, 2023

If you’re a business owner or marketer, the obvious answer is “Yes!” High-quality content will help turn first-time visitors into life-long customers, while a poor content marketing strategy can turn people away from your business. Content curation is so popular that some businesses exist solely to repurpose existing content.

Curation 81

Curation Click Rate Content Open Rate 81

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. They offer list management, automation, analytics, and tracking.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. They offer list management, automation, analytics, and tracking.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Video users have 27% higher click-through rates and 34% higher web conversion rates, says research from Aberdeen Group. Put Your Videos to Work. Grow Revenue.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience.

Template 131

Template Email Marketing Blast Campaigns Planning 131

SendX

AUGUST 4, 2020

With its detailed analytics, dashboards, and automation, the marketing team can quickly provide relevant and actionable data to the sales team to talk to the right customer at the right time. Reporting: Each campaign report will give you an overview of results on different metrics (open rate, unsubscribe, bounces, etc).

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195