Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

Martech

APRIL 15, 2022

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. This is especially important if you are doing deep-dive analytics or predictions on the information. Start with the basics. Source: Know where you are getting your data.

Analytics 109

Analytics Work Management Marketing Management Click Rate 109

Biznology

OCTOBER 17, 2018

Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity. The basic raw numbers of your analytics data aren’t likely to deliver epiphanies by the truckload. The post What Digital Marketers Can Learn From Their Analytics Data appeared first on Biznology. The Basics.

Analytics 141

Analytics Correlation Aggregators Open Rate 141

SendX

FEBRUARY 21, 2020

So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. How can you unlock its full potential and use it to grow your business? However, wanting to leverage B2B emails and knowing how to do it are two completely different things.

Email Marketing 203

Email Marketing B2B Marketing B2B Planning 203

Martech

MARCH 18, 2024

By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes. Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates.

Budget Programs 109

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 109

Biznology

JANUARY 17, 2019

We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. The kinds of insights that are going to guide your marketing activities – and improve your bottom line – aren’t always going to be found on the summary page of Google Analytics or your email marketing or social media analytics.

Analytics 116

Analytics Marketing Analytics Tools CTR Click Rate 116

SendX

DECEMBER 28, 2020

Marketing tools easily come to mind when you think of how to scale your business. One of the challenges is the ability to figure out which is suitable for your business especially if you have little or no idea of what they do. 81% of small businesses depend on email marketing as their main customer acquisition channel.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. The users can track their open rates, clicks, unsubscribes, etc.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Marketing Insider Group

OCTOBER 16, 2023

It’s designed to help individuals, businesses, and teams manage and streamline their social media activities. Performance analytics. It’s widely used by digital marketers, SEO professionals, and businesses (including us) to optimize their online presence. Traffic analytics. Team collaboration.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

Salesforce Marketing Cloud

APRIL 21, 2022

Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. .

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

ANNUITAS

JULY 21, 2015

While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer?

Analytics 100

Analytics Marketing Automation Services Open Rate Demand Generation 100

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Data Makes the Strongest Foundation It’s always a good idea to back your strategy with data analytics. Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past.

Creativity 331

Creativity Examples Marketing Budget Urgency Marketing 331

SendX

DECEMBER 7, 2020

Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. The percentage could be much higher because what business doesn't want to increase its email marketing ROI! And you do that by increasing your Open Rates (engagements).

Email Marketing 218

Email Marketing Work Management Marketing Management Open Rate 218

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. There are different metrics that businesses use to measure the success of their marketing campaigns.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. Source: Oberlo So, it’s safe to say that email marketing is alive and well and is still one of your best bets for business growth.

Email Marketing 357

Email Marketing Planning Tips Paid Search Agency 357

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Litmus

MAY 24, 2022

Email remains a dominant channel for marketers, consumers, and the overall success of a business. With email’s critical role in the overarching success of business, it’s helpful for email marketers to stay up to speed with industry developments and changes. Rethinking analytics. Rethinking analytics. Newsletters.

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

xiQ

MARCH 27, 2024

Gilroy transforms the sales process by providing a comprehensive business prompt library, facilitating content creation, and streamlining email drafting. Gilroy transforms the sales process by providing a comprehensive business prompt library, facilitating content creation, and streamlining email drafting.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. No business is the same, nor are the customer bases.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations. When it comes to B2B companies, the story isn’t any different.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Navigate the Channel

JULY 18, 2023

Metrics and Analytics in Email Marketing Tracking and analyzing e-mail marketing metrics is crucial for building product companies to gauge the effectiveness of their campaigns and optimize their strategies. Email Marketing Key Performance Indicators (KPIs) Open Rates: Open rates measure the percentage of recipients who open an e-mail.

Product 65

Product Ad Building CTR Allocation 65

Hubspot

JULY 6, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

RebelMouse

JANUARY 5, 2024

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. How A/B Testing Works In an A/B test, businesses create two versions of a web page or an app element: A and B.

Marketing Websites 102

Marketing Websites Sample CTR Click Rate 102

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Business email address Subscribe Processing. Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. Get MarTech!

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Navigate the Channel

JANUARY 12, 2024

Email marketing remains a potent tool for businesses to engage with their audience. In a late 2022 poll, around half of marketing professionals surveyed reported a  two times improvement rate in their email marketing campaigns’ ROI , “leaving no doubt why email has maintained its claim to fame for decades.” according to Statista.

Open Rate 65

Open Rate Marketing AI Email Marketing Conversion 65

Optinmonster

FEBRUARY 5, 2020

Best Marketing Automation Solutions for Lead Generation and Analytics. By the end of this article, you’ll have everything you need to get rid of those pesky pencil-pushing tasks and get more time to do what you do best: create and distribute killer campaigns that grow your business. Let’s jump in! What Is Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Scoop.it

AUGUST 22, 2019

Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By crafting a great story and also analyzing data around open rates, click-through-rates, and behavior analytics, they can create campaigns that convert.

Top of Funnel 52

Top of Funnel Marketing Analytics Tools Analytics Optimization 52

Optinmonster

JUNE 4, 2021

But since every business is different, the same time may not work for everyone. That’s why we’ll also show you new ways to find the unique email sending times that work best for your business. So, your best send time may or may not be the same as other businesses. HubSpot’s peak time for email opens was 11 am.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. Indirect business impact. The danger of email analytics. Direct business impact.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

DECEMBER 8, 2020

Wade is a senior strategic consultant for strategic and analytics services at Oracle CX marketing consulting, where he basically works with a wide range of enterprise clients, marketing leaders, to put their data to work, to improve their businesses. Jason Rodriguez: So today I’m chatting with Wade Hobbs. Wade Hobbs: For sure.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

Scoop.it

SEPTEMBER 21, 2023

If you’re a business owner or marketer, the obvious answer is “Yes!” High-quality content will help turn first-time visitors into life-long customers, while a poor content marketing strategy can turn people away from your business. Content curation is so popular that some businesses exist solely to repurpose existing content.

Curation 81

Curation Click Rate Content Open Rate 81