Digital B2B Marketing

JULY 26, 2011

I’m analytical. I started my career in analytical disciplines. Although my focus on numbers has evolved, in business, information still fuels me. When I put on a media planning and buying hat, this and my analytical side drive planning. My nickname in an earlier job was “Numbers&#. I am not a heavy consumer.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JULY 6, 2011

Said another way, the Anything-as-a-Service model gives customers the freedom they need to pursue the best course for their business. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Business. We see this change playing out today. About Eric Wittlake.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Digital B2B Marketing

OCTOBER 13, 2011

They don’t monitor Twitter outside of business hours, when many of their customers are riding the train. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Business , Rants , Strategy. Trimet ignored my tweets complaining about service.

Service 100

Service Training Twitter B2B Marketing 100

Digital B2B Marketing

AUGUST 28, 2012

Business Savvy If B2B marketing will be connected more closely to the business and business results, B2B marketers must become more business savvy. You must understand and appreciate the importance of finance, sales, talent management, supply chain, product development and more to the business.

B2B Marketing 100

B2B Marketing B2B Best Practices Marketing Management 100

Digital B2B Marketing

JULY 7, 2011

Emotion is the root of business needs. Very few businesses have an absolute need for a 38 page per minute printer. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Branding , Business , Demand Generation , In Theory. Our beliefs are emotional!

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Demand Generation 100

Digital B2B Marketing

JUNE 14, 2011

Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. I am a digital and B2B marketer with a background in online media and analytics. Faced with these questions, you are handicapped, relying on the total figures from tools like bit.ly About Eric Wittlake.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

AUGUST 25, 2011

Smartphones are already the preferred email device for one-third of executives under 40 , and 44% of executives expect a mobile device to be their primary business device ( PDF source ). I am a digital and B2B marketer with a background in online media and analytics. Does it look OK on a laptop too? About Eric Wittlake.

Mobile Marketing 100

Mobile Marketing B2B Marketing Internet Marketing Twitter 100

Digital B2B Marketing

JULY 14, 2011

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. Thought leaders understand their own business, clients needs and the larger market context. I see the following as the key points: Thought leadership is recognized.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

OCTOBER 11, 2011

Soon, not offering content that supports the research and buying process may be the equivalent of not having a website, phone number or email contact for your business. I am a digital and B2B marketer with a background in online media and analytics. Social Media. However, social media by itself will not be the next differentiator.

Marketing Automation Services 100

Marketing Automation Services Differentiation Content Paid Search Agency 100

Digital B2B Marketing

AUGUST 11, 2011

Most businesses are not ready for an opt-in marketing world, but if you claim to deliver value to your audience through marketing, considering it is a valuable exercise. I am a digital and B2B marketer with a background in online media and analytics. In an opt-in marketing environment, what would you change about your communications?

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

JULY 28, 2011

Using media mix models, companies like KMart assess incremental business impact , accounting for the fact that TV is one of many channels. But when looking at overall business impact, these results are the color commentary , not the definitive answers. I am a digital and B2B marketer with a background in online media and analytics.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

JUNE 2, 2011

Ways to improve business or reduce cost that require purchasing your product are only valuable when I’m in market. I am a digital and B2B marketer with a background in online media and analytics. Stage zero content is fundamentally different from buying cycle content. Here are five general characteristics of stage zero content.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

JUNE 28, 2011

These measurements are certainly not right for every business, but if you are going to manage towards valuable relationships while continuing to share measured results, I believe you must find equivalent measurements. I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.

Media 100

Media Social Media ROI Media Plans 100

Digital B2B Marketing

JUNE 23, 2011

Your business probably already has an audience, one you likely have abused. I am a digital and B2B marketer with a background in online media and analytics. Your content was designed to benefit your audience and position your company favorably. If it is not easy to get information from you, your audience will get it from someone else.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

JUNE 7, 2011

Judging by the $1 to $10 per month price tags for a number of tools, outside of business accounts, it isn’t very much. I am a digital and B2B marketer with a background in online media and analytics. Real Price: Your Reputation and Influence. How much will you pay for a service that saves you time in social media?

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

AUGUST 30, 2011

The buying process in some businesses is clearly defined, but it is not rational. I am a digital and B2B marketer with a background in online media and analytics. Does your woozle play a role in closing a deal in enterprise B2B? Yes, the perception of your company and offering is critical to closing deals. About Eric Wittlake.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

AUGUST 9, 2011

Finding a good partner will take time and they will also need time to get to know your business. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Business , Strategy. Selling the value of strategic planning is a significant challenge. About Eric Wittlake.

Barriers 100

Barriers Planning B2B Marketing Advertising Agencies 100

Digital B2B Marketing

FEBRUARY 5, 2013

Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Applying Industry Benchmarks to Your Business. Are you considering the multiple segments within your audience?

Research 100

Research Advertising Benchmark Blast Campaigns Customer Surveys 100

Digital B2B Marketing

NOVEMBER 7, 2013

Clients of the marketers are also included in some cases to help show these at least appear to be legitimate and serious businesses. Yes, you can start your own business. Lattice delivers data-driven business applications that help companies market and sell more intelligently. Big data analytics company. Reachforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

JUNE 7, 2012

The Basics B2B : Business to business. SMB : Small and Medium Businesses. In the US, research generally considers businesses with less than 100 employees to be small businesses and those with 100 to 1,000 employees to be medium buisnesses. BI : Business Intelligence. GA : Google Analytics.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

JUNE 21, 2011

Or is it a great platform for business connections and profiles. I am a digital and B2B marketer with a background in online media and analytics. With LinkedIn’s valuation soaring like its the next Fortune 500, you have to ask, if we are not sharing on LinkedIn, is LinkedIn really a major social platform? About Eric Wittlake.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

MARCH 4, 2011

While all major marketers should understand email today, email is Kodak’s marketing, not their core business. To keep you informed of important technology products, services and business opportunities, Ziff Davis Enterprise would like to occasionally send you valuable information via email from our business partners.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 21, 2011

For example, in business intelligence, there has been a lot of talk recently about mobile accessibility. There is also a drive towards better predictive analytics as well as more robust integration of multiple data sources. However not every BI platform is mobile accessible, and a mobile user has different requirements.

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 9, 2011

Applications These have now been relabeled adware, spyware or malware, and internet security suites have significantly undermined these business models. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

APRIL 24, 2012

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. They are the people that discuss their sex lives, their drinking problems or their last conversation with their probation officer for all to hear.

Social Media 100

Social Media Media Content RSS 100

Digital B2B Marketing

MARCH 27, 2011

When businesses commit to caring, employees and the community will take notice and share for you, without prompting. In addition, philanthropic companies are regularly recognized in the media, like the America’s Most Generous Companies in Forbes or the corporate philanthropy awards held each year by the Portland Business Journal.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MAY 9, 2012

Busy professionals focused on their smartphone , nearly oblivious to everything else around them. These are the same business decision makers and influencers your B2B marketing is targeting. Your Audience is Mobile Business professionals live by their smartphones today. 5 Reasons Your Marketing Needs to be Mobile 1.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

APRIL 4, 2011

It is nurtured as it grows, everyone loves seeing results, but it just isn’t enough to drive your business. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. That corner of your yard dedicated to growing edibles. Here are three things you need to do.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 31, 2011

This valuation is for a hypothetical mid-sized B2B technology marketer, ACME Business. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Don’t believe me? Let’s put some numbers on it what marketing to your audience is worth. Views expressed are my own.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ). Business Leisure Time. For B2B marketers, LinkedIn cannot be ignored. Targeting Data.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

APRIL 6, 2011

For Professional Services folks (independent consultants, boutique shops) who can drive new business through power networking <– Perfect place for SM. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Views expressed are my own.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 1, 2011

The following framework is a useful starting place, based on information available from most web analytics packages and ad servers. Choosing metrics is tightly linked to strategy and marketings contribution to overall business challenges and opportunities. Leads are an obvious choice for many B2B marketers. Then a simple a, b, c.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

MARCH 7, 2011

The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies. In contrast, concerns about business and employee receptiveness is cited by less than 15% of respondents. I just wish I had looked at it earlier. IT’s needs must be met.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Digital B2B Marketing

JULY 12, 2011

Is your business constantly moving towards its purpose? Nearly any measurement, even revenue, can blind a business to true purpose over time. [If If this seems like an extreme statement, consider corporate divestitures of profitable businesses.]. I am a digital and B2B marketer with a background in online media and analytics.

Blogger 100

Blogger Traffic Twitter Social Media 100