Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person. Marketing trades in lists.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Martech

FEBRUARY 1, 2023

By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. Old online marketing links with UTM parameters are no longer being categorized the same way.

Tagging 118

Tagging CPC Cost Per Click Campaigns 118

accelerate agency

MAY 24, 2023

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

ClearVoice

OCTOBER 21, 2022

Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Click To Tweet.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Have the tools in your marketing technology matrix kept up? Email Marketing Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. In the UK or Ireland?

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

Brandpoint

MARCH 30, 2020

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

EveryoneSocial

JULY 7, 2021

Twenty years ago, there were no social media marketers. And in the couple of decades since the profession was invented, the role has evolved as rapidly as social media itself. Today, social media professionals wear many hats, juggle countless tasks, and have their hand in virtually every part of the business.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. We add more information to our content to make it better and more relevant. Ready to hear how we did it?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

ClickZ

JANUARY 15, 2021

So many disparate marketing tools only make the task tougher. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox has been recognized by Forrester as a leader in creative advertising technologies.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work. I’m excited + terrified!

Social Media 106

Social Media Consulting Media Work Management 106

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” But even in the age of social media and video, blogging is still a great strategy for making money. How Do Bloggers Make Money? Table of Contents. Run Paid Ads.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Contently

AUGUST 2, 2016

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Google Analytics. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Paid Search. calculators, and pencil erasers. Trade Desk.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

accelerate agency

MAY 24, 2021

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of search results. Good SEO (search engine optimization) practice is key to getting your business seen in Google’s rankings. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

ConvertKit

FEBRUARY 16, 2021

How can I create the right content for my niche audience? She built Blogging for Devs —a niche newsletter and a thriving paid online community. Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers.

Communities 76

Communities Newsletter Blogger Landing Pages 76

KoMarketing Associates

JUNE 19, 2014

One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was. Enter search and social. . Social Media’s Impact on Search.

Social Media 120

Social Media SEO Media Keywords 120

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Biznology

NOVEMBER 8, 2012

Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides. I could tell you how that works.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Real-time content/offer management. The more robust, enriched the data, the better the applications or media that are consuming it perform.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Sprout Social

AUGUST 18, 2022

If you’re an Instagram creator and you’re still using your personal account to share content, you might be missing out on some great features that come with an Instagram creator account. This includes what actions people take after seeing your content and impressions over a set period. What is a creator account on Instagram?

Tagging 116

Tagging Eye-Tracking Profiling Ethics 116

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Once upon a time, finding a professional woman writer was akin to searching for that infamous needle in its equally famous haystack.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

ConvertKit

JANUARY 20, 2022

There are other factors besides cost to consider when choosing an email marketing tool. When selecting an email marketing tool, it’s best to buy what you can afford, but without letting cost drive your decision—especially if a few extra dollars can get you exactly what you want. So, how do you pick an email marketing service?

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Valasys

JULY 31, 2023

In today’s cutthroat business landscape, lead generation has become the beating heart of every successful marketing strategy. Imagine scrolling through your social media feed when suddenly, an ad pops up that speaks directly to your needs and interests. Congratulations! And fear not, we won’t leave you hanging.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

NuSpark Consulting

MARCH 3, 2016

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Make sure the release includes links to your website and other appropriate content.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Marketing Insider Group

JUNE 24, 2015

All too often a brand’s content marketing “team” is a one-person show. However, it’s important to be realistic and aware of all the different roles and responsibilities needed to execute a successful content marketing strategy. Content Marketer / Editor. Analytics. SEO / Paid Specialist.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Advertising Agencies 100

seo.co

MAY 2, 2021

The number of quality backlinks a website has a massive impact on its ranking in Google search. This makes link building essential on your to-do list when optimizing your site for search result dominance. Google organic search is responsible for 59.2% Ahrefs is a favorite of marketers and tops the list of link-building tools.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Optinmonster

JULY 12, 2021

Before we get started, let’s get clear on how bloggers actually make money. The more readers you have, the more money you can make through: Affiliate marketing. Selling ad space on your blog. Page-Level Targeting : Personalize the user journey by creating optin campaigns that match the content of your blog posts.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. You can’t evolve your content strategy without engaging with your niche-specific communities in the first place. So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59